Traditional Media Use Stabilizes as Online Rises January 29, 2009
Posted by Mark Blei in : Uncategorized , add a commentOnline shopping and social networking jumped while TV news was flat.
Traditional media usage by Internet users in the US remained largely steady in 2008 after falling in 2007, judging by respondents to a Ketchum and USC Annenberg Strategic Public Relations Center survey conducted in late 2008. For instance, less than two-thirds of respondents said they watched major network TV news, about the same as in 2007 but down from the 71% who said so in 2006. Traditional media use leveled off while use of shopping and social networking Websites rose sharply, increasing their attraction for marketers. Shopping sites, for example, more than doubled in popularity to be visited by 35% of Internet users in 2008. Ketchum and USC Annenberg also noted 44% of shopping site visitors read consumer reviews and comments, expanding the sites’ influence.
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Does New Media Hurt or Help TV? November 19, 2008
Posted by Mark Blei in : Uncategorized , add a commentInsiders meet to discuss the future of the medium
Nov 19, 2008
NEW YORK A conference here Tuesday on the future of television turned up differing opinions about whether new-media options were hurting or helping TV ratings.
Several members of TV-heavy traditional media companies, including CBS Corp. and NBC Universal, said full-length Web videos on sites like Hulu and the broadcast networks’ own sites were starting to see some real traction with millions of users.
They said that it was helping, not hurting, TV use. Yet a forthcoming IBM study, which was presented in part on the first day of the Future of Television conference in lower Manhattan, showed that TV use is declining among a small but growing part of viewers who are watching TV shows on computers and mobile devices.
“It’s really now having an effect,” said William Serrao, an executive with IBM Global Business Services.
Read The Rest—>Does New Media Hurt or Help TV?
Techniques for Segmenting Content Across Media September 17, 2008
Posted by Mark Blei in : Uncategorized , add a commentVery Interesting post in todays Universe Creation 101 blog on Techniques for Segmenting Content Across Media . Click HERE TO READ IT
Digital Opens Door to Ads August 13, 2008
Posted by Mark Blei in : Uncategorized , add a commentNEW YORK Historically, TV and print news outlets have offered limited opportunities for advertisers, at least compared to their entertainment brethren. Recently, however, companies including The New York Times Media Group, the BBC, CNN and MSNBC.com have come up with some innovative digital options.
Shoba Purushothaman, CEO and co-founder of The Newsmarket, a Web-based video marketing and distribution platform, said it’s encouraging that the news industry is recognizing it can’t simply take traditional ad models and apply them to digital platforms. “It’s not about slapping it on the Web and saying it’s going to work,” said Purushothaman.
That point is not lost on The New York Times Media Group, which late last month partnered with business social-networking site LinkedIn. In the deal, LinkedIn members who read the business and technology sections on NYTimes.com will automatically have articles related to their professional interest set up for them on the site. (This is made possible by a cookie on LinkedIn.)
Denise Warren, svp and chief advertising officer for The New York Times Media Group, said the agreement allows the organization to tap into “executive decision makers.”
Advertisers will receive targeted information based on profile data — e.g., a person’s industry, job, gender and geography-gathered by the NYT Media Group. Sales reps will help advertisers choose the appropriate platforms — including mobile, video and blogs — for ads ranging from banners to leaderboards.
Last year, for the first time, BBC.com — the international Web site for the BBC (outside of the U.K.) — began selling advertising globally. In April, a multiplatform sales force was launched in the U.S. to sell advertising across BBC.com, BBC America, BBCAmerica.com, BBC World News and BBCworldnews.com. (Advertising on BBC America and its Web site had been sold by Discovery Communications.) Two ad units are available, both offering video capability.
Currently, when users in all markets go to BBC.com, they’re routed to bbc.co.uk.
But the Web site is launching a U.S. edition in the second half of 2009 that will cater to U.S. appetites, according to Mark Gall, svp of advertising sales for BBC America and BBC.com.
CNN “turned a corner” when it struck a partnership in June 2007 with Google’s YouTube to present the network’s presidential debate coverage, according to Greg D’Alba, evp and COO of CNN ad sales. Starting with the 2004 elections, CNN had made a concerted effort to attract election-coverage sponsors with packages that offered a variety of platforms. In 2004, only four jumped on. Now the network has 12 sponsors, including AT&T, Cisco Systems, Exxon Mobil and Hyundai.
The perception is growing that CNN’s product is for a range of demographics, not just “the gray-haired gentleman with a huge portfolio of wealth getting ready to retire,” said D’Alba. Roughly six additional sponsors have inked election coverage packages, he added, though he declined to name them as those advertising flights have not yet begun.
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CBS Radio in Web Video Push July 23, 2008
Posted by Mark Blei in : Uncategorized , add a commentPlatform to feature videos, interviews, live performances, breaking news and original programs
July 23, 2008
NEW YORK Moving radio one step closer to a visual medium, CBS Radio said it would launch a new video platform for its stations’ Web sites.
The platform, powered by WorldNow, gives CBS’ 140 radio stations the ability to create personalized branded video players to feature station content, such as music videos, artist interviews, live concert performances, breaking news and original programming. It also allows stations to syndicate content or embed clips to be shared via social networking.
The video platform debuted Wednesday on four of the company’s New York stations: WWFS-FM (www.fresh1027.com); WCBS-AM (www.wcbs880.com); WXRK-FM (www.923krock.com); and WFAN-AM (www.wfan.com).
For advertisers, the platform creates new advertising and sponsorship opportunities, including branded players, content, advertorials and in-video advertising.
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Internet Strategy Essential Even for Offline Retail July 23, 2008
Posted by Mark Blei in : Uncategorized , add a comment
The web’s role is becoming integral for brick-and-mortar retailers, even for in-store purchases, according to (pdf) a recent Nielsen Online survey, which found that among those who had recently made consumer electronics purchases in a store, 80 percent did so after first visiting the store’s website, reports MarketingCharts.
Moreover, 53 percent purchased from the retailer on whose website they had spent the most time, Nielsen said.
Among consumer electronics purchasers, 58 percent indicated that if they had only one channel in which to do product research prior to purchase, they would choose the internet, compared with only 25 percent that would choose to be able to do research in a physical store:
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NBC Research Measures Olympic Punch Cross-Platform July 8, 2008
Posted by Mark Blei in : Uncategorized , add a comment SOURCE ARTICLE HERE |
Google Lets Marketers Track Impact of TV Ads on Web Traffic June 6, 2008
Posted by Mark Blei in : Uncategorized , add a commentBy Douglas Quenqua, The ClickZ Network, Jun 6, 2008
Original ClickZ content HERE
In its latest attempt to be the one-stop shop for all things advertising, Google has integrated Google Analytics with its Google TV Ads program, allowing marketers to track the impact their TV ads are having on site traffic.
The new system generates automatic reports that tell marketers when their TV ads ran, the number of impressions delivered, the cost they paid and the CPM. Those reports are integrated with other metrics already covered by Google Analytics, such as Web Site traffic, which allows marketers to see if their TV ads are impacting activity on their sites.
“We’re providing accountability to advertising on- and offline,” said Brett Crosby, a group manager with Google Analytics.
“One of the common complains with TV and all advertising is that it’s difficult to track success, and when you do get any sort of tracking information, it takes so long [to receive] that it’s difficult to act quickly on,” he said. But the Google TV analytics data “is updated throughout the day, so it allows people to make very quick decisions about what is working and what is not.”
The system can also provide information by region, which allows advertisers to track specific campaigns. For example, if an ad buy is localized entirely in San Francisco, Google Analytics can provide data for one’s Web site just in that city, allowing marketers to tell whether traffic in that region spiked after the commercial ran.
Crosby acknowledged that the system was most useful for marketers whose ads include “a specific call to action” that drove consumers to their Web site. “If they’re pushing viewers to go do something on their Web site, obviously it’s going to have a much higher impact,” he said.
Such analytics will appear automatically for customers who link their Google Analytics account with their AdWords account. The service is available immediately.
The search giant debuted a similar service earlier this year for its Audio Ads customers. Crosby said there were no current plans to unveil a tracking system for outdoor advertising, though he did not rule out print. He said both the print and TV tracking systems were a response to client demand.
This new service is just the latest attempt by Google to gain a foothold in the creation and placement of TV ad campaigns. The company recently launched a promotion in which it will pay marketers $2,000 toward the creation of their spots through its Ad Creation Marketplace program.
Digital Blowout: Radio One Latest In New Web Deals May 14, 2008
Posted by Mark Blei in : Uncategorized , add a comment| Digital Blowout: Radio One Latest In New Web Deals |
| by Erik Sass, Wednesday, May 14, 2008 8:30 AM ET |
 The barrage of online radio deals continued Tuesday with Radio One’s announcement that it has signed a multi-year contract with AllHipHop.com, an urban interest Web site, to create a sizable online ad network targeting African-Americans. According to Radio One CEO Alfred Liggins, the partnership with AllHipHop.com, spearheaded by the broadcaster’s Interactive One division, “is another example of our ability to enable blue-chip advertisers to reach African-Americans online, whether it is across social networks, online news outlets, or digital content providers.”Interactive One will handle all ad sales for the network. The deal comes not long after Radio One bought Community Connect, a company that built online social networks targeting various ethnic groups, including African-Americans and Latinos. The acquisition gives Radio One advertisers access to the Web sites, which offer display advertising, as well as sponsorship opportunities. It will also allow Radio One to offer more integrated cross-media campaigns. Radio One’s announcement followed the introduction of new digital initiatives by CBS Radio, Clear Channel, and Emmis, among others. Just over a month ago, CBS Radio announced content and ad-sharing partnerships with AOL and Last.fm, the online radio portal it acquired in May 2007. In addition to giving the users of the two Internet platforms access to audio content from CBS Radio station Web sites, the deals made CBS Radio the exclusive ad sales agent for both platforms. CBS also introduced Play.It, a new feature that allows users to create their own customized online radio station, choosing music and sharing their personal “broadcast” with friends. Over the last several weeks, Clear Channel Radio has rolled out a number of new digital offerings, beginning with Erockster, a new socially mediated online radio network dedicated to electronic music that tweaks content according to listener ratings. On Monday, Clear Channel announced a partnership with Gracenote to make song lyrics readily accessible to visitors to its station Web sites, as well as a deal with Clearspring for widget syndication, which will allow users to link their Web pages to audio and video content on Clear Channel station Web sites. Clear Channel also quietly launched a new national Web site, www.Iheartmusic.com, which includes an interactive directory of over 750 of the group’s station Web sites. It’s developing a feature that allows Web listeners to create their own customized online radio tuner, somewhat like CBS Radio’s Play.It. The custom tuner feature is tentatively scheduled to launch in June. On the ad sales side, the nation’s largest radio group is also announcing a partnership with StudioNow, an online network of video advertising freelancers, to help local advertisers produce professional-grade video and display ads for Clear Channel station sites. Clear Channel will also launch a new business-to-business site, Totalradius.com, that will tout all the new possibilities of radio for advertisers, including new online offerings. Emmis Communications’ online division, Emmis Interactive, has signed a licensing agreement with iTunes to market the Emmis-iTunes “Storefront” to other online radio broadcasters. Storefront is a customized interface created by Emmis to integrate iTunes sales into a broadcast Web site. Emmis Interactive’s first job will be to create an online presence for Renda Broadcasting, a Pennsylvania-based broadcaster that owns several dozen radio stations around the country. Early in the year, TargetSpot–an online radio ad service developed by CBS Radio and venture capitalists–signed up six new partners, including inTune.fm, a popular audio application on Facebook. In mid-March, Cox Radio said that it will provide information from all its U.S. stations to RadioTime, which allows Internet users to browse, search and listen to online radio from terrestrial stations with its RadioGuide interface. In mid-April, Ronning Lipset Radio, an ad sales rep firm for online radio, bulked up its executive team with new hires from XM Satellite Radio and Yahoo Music. In March, Katz Advantage announced a major reorganization of its marketing operations to better communicate radio’s qualities and new capabilities to advertisers, including a major focus on burgeoning Internet offerings. Finally, the Radio Advertising Bureau announced a reorganization to increase radio’s share of ad dollars by putting the spotlight on its new capabilities, including online radio. The RAB also named John Potter as vice president of interactive revenue development. Last week, Westwood One named Richard Kosinski, formerly a vice president of political advertising for Yahoo, its new senior vice president and chief digital officer, succeeding Gary Krantz, who left in March. |
NBC Reorgs Local Media Into Single Div. November 26, 2007
Posted by Mark Blei in : Uncategorized , add a commentNBC Reorgs Local Media Into Single Div.
Katy Bachman
NOVEMBER 26, 2007 –
NBC Universal joined ABC, CBS and Fox in recognizing the growing importance of multiplatform campaigns on the local level by reorganizing its local media assets into a single division, the NBC Local Media Division.
“The local media markets are a fertile area to go multiplatform,” said John Wallace, president of NBC Local Media Division, which includes NBCU’s TV stations, local Web sites and place-based networks. “We know there will be a transition period, but it will be evolutionary in the days and months ahead.”
Ninety percent of consumer transactions are at the local level, said Rich Lobel, one of three chief marketing activists for CBS’ local division (RIOT), which launched with a campaign for Dodge trucks and has since run campaigns for 1-800-Flowers and Comcast. “It’s a model more clients are going to demand,” he said.
The networks may be ahead of the curve on this, since not all media-buying shops are organized to handle these new units. “More clients want their agencies to come up with a local plan, and that means agencies need to start breaking down those silos between local media,” said Kevin Gallagher, executive vp and local activation director for Starcom. “It’s not about the individual medium. It’s about moving product in the market.”
