Meet Vincent Blaney June 17, 2009
Posted by Mark Blei in : Uncategorized, white paper , add a commentThis week we began a new feature where we introduce you to a few new staff members at Dynamic Logic every week . Here they will discuss their specialties, new challenges they may have faced and how the challenges were overcome, interesting projects they have worked on and new things that they have learned.
I invite you to meet Vincent Blaney
We hope that it will serve as a vehicle to allow you to get to know us better and through this to have a better understanding of our capabilities and the types of unique challenges we meet head on every day.
Hi, my name is Vincent Blaney and I am a Associate Research Director based in the London office, I live in Maida Vale which for those who do not know is just round the corner from Abbey Road and being a big Beatles fan I kinda like that.
Currently I am very interested in the use of online video and approaches to it. It seems to me from being involv
ed in several projects (using video on sites rather than pre-roll) that there is currently a tendency to pick up a TV ad and drop it on the net. As of yet I have not seen this work for the brand and I think there needs to be a development in terms of adapting these ads for the online environment. Video does work but you need to put yourself into the consumers shoes and approach it in the correct way, I am sitting at my PC now listening to Arcade Fire and my exposure to a video unit will be purely visual. Lets make some small but significant changes to improve them e.g. subtle brand logo presence and subtitle text to re-enforce what may otherwise be lost.
I try to enjoy my life outside of work by playing Golf quite badly and often ill-tempered, but also love to travel and see new countries and cities. Music and reading are both passions of mine which I love to relax with and I am currently struggling to learn Spanish which I hope I succeed at because otherwise my Spanish girlfriend may kill me!
If you’re interested in how Dynamic Logic can help your next video campaign perform optimally for you. Or, if you have some golf tips to keep Vincents temper down. I invite you to call us at 212-844-3700 or email us at answers (at) dynamic logic (dot) com. Tell them that you read about us here!
