Dynamic Logic Inc. Online Research Blog » Uncategorized

Blog format is changing for the better!!!

Mark Blei — Tue, 24 Feb 2009 15:10:00 +0000

Please be patient as I move us over to our new more functional home.

U.S. Postal Service considers cutting back delivery to five days a week

Mark Blei — Thu, 29 Jan 2009 18:30:00 +0000

Washington, D.C.—Following a loss of $2.8 billion last year and with more losses projected for this year, the head of the U.S. Postal Service asked Congress Wednesday to lift the six-days-a-week delivery required of the service.

Postmaster General John Potter said the USPS could lose as much as $6 billion this year unless it has more financial relief, including the possibility of eliminating mail delivery on Saturdays or on some other day when the volume of mail is light.

Read The Rest–>U.S. Postal Service considers cutting back delivery to five days a week

Aflac rolls out new TV spots :: BtoB Magazine

Mark Blei — Wed, 21 Jan 2009 16:50:00 +0000

Aflac rolls out new TV spots :: BtoB Magazine

Great Saatchi ad

Mark Blei — Wed, 03 Dec 2008 00:46:00 +0000

..
With associated website at http://bewareofthedoghouse.com/

Mergers and Hackquisitions � Adotas

Mark Blei — Thu, 13 Nov 2008 20:47:00 +0000

DM CONFIDENTIAL — The results of last week’s election will keep people talking for years to come. While thousands following the results from ad:tech and the millions country-wide found themselves glued to the television well into the night, come this Monday, it was already business as usual. For the Internet world, business as usual means a variety of things – more Wu-Yi Tea, Credit Reports, Loan Modification, Nebu Ad press, and of course, the future of Yahoo. Oh Yahoo, the once and probably never future king of the Internet, still one of the most trusted names and most popular destinations but an easy target for much that can go wrong with a company. For part of this year, Yahoo found itself locked in an intense battle with Microsoft, not on the playing field battle of search dominance but an off the playing field battle where it tried to fend off Microsoft’s acquisition attempts. Yahoo wanted more, and for a while they received it from Microsoft, only for senior management to feel victorious in not accepting the at the time highest offer of around $36 dollars per share. Never mind that they trade around $11 currently.
Read The Rest—>Mergers and Hackquisitions Adotas

TV Spots Don’t Work Online. Here’s What Does …. � Adotas

Mark Blei — Thu, 13 Nov 2008 20:46:00 +0000

ADOTAS EXCLUSIVE — I mean sure, we all have lazy days — but seriously, is there nothing more pathetic than some big corporate brand slapping its 30- or 60-second spot up on a website, blasting a big email out and maybe even putting some “uber-cool” badge on its homepage directing customers to “check out our cool new video.” Arrrggggg, please, for the love of Susan Powter, stop the insanity!

We all know how tantalizing video shoots are — they make us feel like junior Bruckheimers and Speilbergs — but the reality is that traditional spot TV does not work on the Internet.

Read The rest—>TV Spots Don’t Work Online. Here’s What Does …. Adotas

Agencies slam branding of $700bn bailout plan – Brand Republic News – Brand Republic

Mark Blei — Thu, 02 Oct 2008 21:16:00 +0000

NEW YORK – The rejection of the US government’s $700bn plan to solve the financial crisis was down to a “failure of branding” in the way it was sold to the American people, according to the leaders of US ad agencies

Read The rest here-Agencies slam branding of $700bn bailout plan – Brand Republic News – Brand Republic

YouTube's 'Hot Spot' Reveals Where Videos Lose Viewers – MarketingVOX

Mark Blei — Thu, 02 Oct 2008 21:12:00 +0000

YouTube’s ‘Hot Spot’ Reveals Where Videos Lose Viewers – MarketingVOX

MediaPost Accounts on the Move

Mark Blei — Mon, 09 Jun 2008 19:53:00 +0000

Mon, Jun 9, 2008

Sol Melia Hotels and Resorts

LGD Communications

LGD Communications was selected by Sol Melia Hotels and Resorts to create a brand campaign for the company’s newest resorts, ME by Melia, located in Madrid, Cancun and Cabo San Lucas.

TXU Energy

TracyLocke

TXU Energy tapped TracyLocke as lead agency on its $15 million advertising account.

Renault-Nissan

In Review

Renault-Nissan placed its $1 billion media account in review, looking to consolidate work at one agency. OMD currently handles Nissan’s $200 million account while Carat handles Renault’s $800 million account.

Mercury Insurance Group

Ground Zero

Ground Zero was awarded Mercury Insurance Group’s estimated $50 million advertising account.

Jackson Hewitt

Zimmerman Advertising

Zimmerman Advertising was tapped as lead agency to handle Jackson Hewitt’s $30 million marketing account.

Exclusive Resorts

In Review

Exclusive Resorts placed its $4 million advertising account in review.

Global Hyatt Corp.

Euro RSCG Worldwide

Global Hyatt Corp. and Euro RSCG Worldwide have parted ways.

LensCrafters

Cutwater

Cutwater was awarded creative duties on the $60 million LensCrafters account. DDB Chicago previously handled the work.

The N

Media Storm

Media Storm has been named media agency of record for The N. The agency will be planning off-air consumer campaigns to promote both original and acquired programs for The N and the network’s Web site.

Subscribe to Accounts on the Move or More Mediapost Content go to Mediapost.com

CBS To Acquire CNET For $1.8 Billion

Mark Blei — Thu, 15 May 2008 18:12:00 +0000

CBS To Acquire CNET For $1.8 Billion