Blog format is changing for the better!!! February 24, 2009
Posted by Mark Blei in : Uncategorized , add a commentPlease be patient as I move us over to our new more functional home.
U.S. Postal Service considers cutting back delivery to five days a week January 29, 2009
Posted by Mark Blei in : Uncategorized , add a commentWashington, D.C.—Following a loss of $2.8 billion last year and with more losses projected for this year, the head of the U.S. Postal Service asked Congress Wednesday to lift the six-days-a-week delivery required of the service.
Postmaster General John Potter said the USPS could lose as much as $6 billion this year unless it has more financial relief, including the possibility of eliminating mail delivery on Saturdays or on some other day when the volume of mail is light.
Read The Rest–>U.S. Postal Service considers cutting back delivery to five days a week
Aflac rolls out new TV spots :: BtoB Magazine January 21, 2009
Posted by Mark Blei in : Uncategorized , add a commentAflac rolls out new TV spots :: BtoB Magazine
Great Saatchi ad December 3, 2008
Posted by Mark Blei in : Uncategorized , add a comment..
With associated website at http://bewareofthedoghouse.com/
Mergers and Hackquisitions � Adotas November 13, 2008
Posted by Mark Blei in : Uncategorized , add a commentDM CONFIDENTIAL — The results of last week’s election will keep people talking for years to come. While thousands following the results from ad:tech and the millions country-wide found themselves glued to the television well into the night, come this Monday, it was already business as usual. For the Internet world, business as usual means a variety of things – more Wu-Yi Tea, Credit Reports, Loan Modification, Nebu Ad press, and of course, the future of Yahoo. Oh Yahoo, the once and probably never future king of the Internet, still one of the most trusted names and most popular destinations but an easy target for much that can go wrong with a company. For part of this year, Yahoo found itself locked in an intense battle with Microsoft, not on the playing field battle of search dominance but an off the playing field battle where it tried to fend off Microsoft’s acquisition attempts. Yahoo wanted more, and for a while they received it from Microsoft, only for senior management to feel victorious in not accepting the at the time highest offer of around $36 dollars per share. Never mind that they trade around $11 currently.
Read The Rest—>Mergers and Hackquisitions Adotas
TV Spots Don’t Work Online. Here’s What Does …. � Adotas November 13, 2008
Posted by Mark Blei in : Uncategorized , add a commentADOTAS EXCLUSIVE — I mean sure, we all have lazy days — but seriously, is there nothing more pathetic than some big corporate brand slapping its 30- or 60-second spot up on a website, blasting a big email out and maybe even putting some “uber-cool” badge on its homepage directing customers to “check out our cool new video.” Arrrggggg, please, for the love of Susan Powter, stop the insanity!
We all know how tantalizing video shoots are — they make us feel like junior Bruckheimers and Speilbergs — but the reality is that traditional spot TV does not work on the Internet.
Read The rest—>TV Spots Don’t Work Online. Here’s What Does …. Adotas
Agencies slam branding of $700bn bailout plan – Brand Republic News – Brand Republic October 2, 2008
Posted by Mark Blei in : Uncategorized , add a commentNEW YORK – The rejection of the US government’s $700bn plan to solve the financial crisis was down to a “failure of branding” in the way it was sold to the American people, according to the leaders of US ad agencies
YouTube's 'Hot Spot' Reveals Where Videos Lose Viewers – MarketingVOX October 2, 2008
Posted by Mark Blei in : Uncategorized , add a commentYouTube’s ‘Hot Spot’ Reveals Where Videos Lose Viewers – MarketingVOX
MediaPost Accounts on the Move June 9, 2008
Posted by Mark Blei in : Uncategorized , add a comment| Mon, Jun 9, 2008 |
| Sol Melia Hotels and Resorts |
| LGD Communications |
| LGD Communications was selected by Sol Melia Hotels and Resorts to create a brand campaign for the company’s newest resorts, ME by Melia, located in Madrid, Cancun and Cabo San Lucas. |
| TXU Energy |
| TracyLocke |
| TXU Energy tapped TracyLocke as lead agency on its $15 million advertising account. |
| Renault-Nissan |
| In Review |
| Renault-Nissan placed its $1 billion media account in review, looking to consolidate work at one agency. OMD currently handles Nissan’s $200 million account while Carat handles Renault’s $800 million account. |
| Mercury Insurance Group |
| Ground Zero |
| Ground Zero was awarded Mercury Insurance Group’s estimated $50 million advertising account. |
| Jackson Hewitt |
| Zimmerman Advertising |
| Zimmerman Advertising was tapped as lead agency to handle Jackson Hewitt’s $30 million marketing account. |
| Exclusive Resorts |
| In Review |
| Exclusive Resorts placed its $4 million advertising account in review. |
| Global Hyatt Corp. |
| Euro RSCG Worldwide |
| Global Hyatt Corp. and Euro RSCG Worldwide have parted ways. |
| LensCrafters |
| Cutwater |
| Cutwater was awarded creative duties on the $60 million LensCrafters account. DDB Chicago previously handled the work. |
| The N |
| Media Storm |
| Media Storm has been named media agency of record for The N. The agency will be planning off-air consumer campaigns to promote both original and acquired programs for The N and the network’s Web site. Subscribe to Accounts on the Move or More Mediapost Content go to Mediapost.com |
