Have a great weekend all. January 23, 2009
Posted by Mark Blei in : Uncategorized , add a comment[youtube=http://www.youtube.com/watch?v=VQ3d3KigPQM&hl=en&fs=1&rel=0]
Japanese Scientist creates intelligent "Fembot" ( make sure you keep your hands to yourself though …she doesn't appreciate being pawed at) December 12, 2008
Posted by Mark Blei in : Uncategorized , add a commentEmbedded video from CNN Video
Space Beer Lands In Japan-Have A Great Weekend! December 5, 2008
Posted by Mark Blei in : Uncategorized , add a commentTalks Malcolm Gladwell: What we can learn from spaghetti sauce November 21, 2008
Posted by Mark Blei in : Uncategorized , add a commentThe world’s most super-designed data center – fit for a James Bond villain ( Have a great weeknd) November 14, 2008
Posted by Mark Blei in : Uncategorized , add a commentThis underground data center has greenhouses, waterfalls, German submarine engines, simulated daylight and can withstand a hit from a hydrogen bomb. It looks like the secret HQ of a James Bond villain.
And it is real. It is a newly opened high-security data center run by one of Sweden’s largest ISPs, located in an old nuclear bunker deep below the bedrock of Stockholm city, sealed off from the world by entrance doors 40 cm thick (almost 16 inches).
(For the curious there is plenty of more information further down.)
Above: The space-themed conference room is suspended about the server hall.
Read The Rest—> The world’s most super-designed data center – fit for a James Bond villain
Man Writes Software, Blogs About it, Makes $100k in 5 Months November 14, 2008
Posted by Mark Blei in : Uncategorized , add a commentWe love this story. Back in July we wrote about the inspiring experience of Peldi Guilizzoni, a lone software developer who’d built a web design mock-up tool called Balsamiq and who was opening up his financial records on his blog to show everyone how things were going. We’d been following his progress since before he launched, but just 6 weeks after Balsamiq hit the market at roughly $79 per license, we wrote that Peldi had already made $10k in revenue.
That was a cute story, but now it’s been just 5 months and today Peldi reports that he’s just cleared $100,000 in sales of the four variations of his product. Talk about a simple tool coming along at just the write time! It’s cool software, too.
In addition to selling Mockups for Desktop, Peldi also sells Mockups for Confluence, Jira and XWiki. Desktop sales have dominated, as any designer can use that software, but wildly popular enterprise wiki service Confluence has a big ecosystem of developers interested in mockups as well.
Read The Rest —>Man Writes Software, Blogs About it, Makes $100k in 5 Months
MediaBloodhound: The Wounded-Courier: Comedy World Devastated by Obama Victory November 7, 2008
Posted by Mark Blei in : Uncategorized , add a commentAs the majority of Americans continue to bask in the glow of Barack Obama’s landslide victory on Tuesday, comedians nationwide have suddenly fallen on hard times. Some literally.
Widespread reports of comics leaping from windows on Election Night have received little attention in the press. Some historians liken the turn of events to the stock market crash of 1929. But Freddy Roman, Dean of the legendary New York Friar’s Club, called it “worse, much worse, mayo on corn beef bad.”
Read The Rest—>MediaBloodhound: The Wounded-Courier: Comedy World Devastated by Obama Victory
Have a Great weekend everybody! Otto the octopus wreaks havoc October 31, 2008
Posted by Mark Blei in : Uncategorized , add a commentA octopus has caused havoc in his aquarium by performing juggling tricks using his fellow occupants, smashing rocks against the glass and turning off the power by shortcircuiting a lamp.
Staff believe that the octopus called Otto had been annoyed by the bright light shining into his aquarium and had discovered he could extinguish it by climbing onto the rim of his tank and squirting a jet of water in its direction.
The short-circuit had baffled electricians as well as staff at the Sea Star Aquarium in Coburg, Germany, who decided to take shifts sleeping on the floor to find out what caused the mysterious blackouts.
A spokesman said: “It was a serious matter because it shorted the electricity supply to the whole aquarium that threatened the lives of the other animals when water pumps ceased to work.
“It was on the third night that we found out that the octopus Otto was responsible for the chaos.
“We knew that he was bored as the aquarium is closed for winter, and at two feet, seven inches Otto had discovered he was big enough to swing onto the edge of his tank and shoot out a the 2000 Watt spot light above him with a carefully directed jet of water.”
Director Elfriede Kummer who witnessed the act said: “We’ve put the light a bit higher now so he shouldn’t be able to reach it. But Otto is constantly craving for attention and always comes up with new stunts so we have realised we will have to keep more careful eye on him – and also perhaps give him a few more toys to play with.
“Once we saw him juggling the hermit crabs in his tank, another time he threw stones against the glass damaging it. And from time to time he completely re-arranges his tank to make it suit his own taste better – much to the distress of his fellow tank inhabitants.”Link HERE
Products Placed: How Companies Pay Artists to Include Brands in Lyrics September 19, 2008
Posted by Mark Blei in : Uncategorized , add a commentSongs that refer to products and brands have been with us for years, from Simon and Garfunkel singing “Mama don’t take my Kodachrome away” to Janis Joplin’s plea for a new car in the song “Mercedes Benz” and beyond. Conscious of the branding value such mentions can bring, some artists have gone so far as to approach companies with offers to include brand and product names in their song lyrics.
A e-mail from Paul Kluger of the Kluger Agency, which performs such product placements, mistakenly sent to Jeff Crouse of the Anti-Advertising Agency and Double Happiness Jeans, provides a rare glimpse into the secretive market for song lyric product placement.
“I’m writing because we feel you may be a good company to participate in a brand integration campaign within the actual lyrics of one of the worlds most famous recording artists upcoming song/album,” begins the opening e-mail in the eventual salvo between the two.
Yes, you read that right: things have gotten so weird in the music business that high-profile acts are inserting ads into their song lyrics. The next time you hear a brand mentioned in a song, it could be due to a paid product placement. And unlike magazines, songs are not required to point out which words are part of an advertisement.
In the e-mail, Kluger (who has represented Mariah Carey, New Kids on the Blog, Ne-Yo, Fall Out Boy, Method Man, Lady GaGa and Ludacris) explained via e-mail that for the right price, Double Happiness Jeans could find its way into the lyrics in an upcoming Pussycat Dolls song. Crouse posted the e-mail on his blog at the Anti-Advertising Agency, an art project of sorts that’s basically the philosophical mirror image of a traditional ad agency.
The thing is, Double Happiness Jeans is not your everyday brand — it’s a virtual sweatshop organized by EyeBeam for a display at the Sundance Festival, which involves paying Second Life citizens 90 cents an hour to make real, customized jeans designed in the virtual factory. Crouse and Steve Lambert, his partner at the Anti-Advertising Agency, are probably the last people on earth who Kluger would want to receive this e-mail. Both men spend a fair amount of their time questioning, undermining and criticizing the pervasiveness of materialism and advertising in our culture.
“It was hilarious,” Lambert told us via telephone, “that he wanted to put Jeff’s fake Second Life sweatshop company in a pop song. It’s this desperation that advertising has come to because you can’t just tell people about your product anymore, because nobody cares. Advertisers have created this situation where they’ve made themselves obsolete. There’s too much advertising out there, so they try to find new ways to cut through the clutter that they’ve created. And this is one of those ways.”
Soon after Crouse posted Kluger’s e-mail and his own response on the blog, a commenter wrote, “Either a spammer/con-artist is using the name of Adam Kluger PR or Adam Kluger PR are really bad at marketing themselves.” Kluger asked Lambert and Crouse via e-mail and telephone a number of times to remove the post and comment. “Will you please remove the post on your blog? Now a new comment was made basically calling us ‘morons,’” he wrote in one of the requests. “When I google the blog or my name, the tag line is ’spammer/con-artist’ using the name Adam Kluger PR. Obviously, this is not good for business, and more importantly, I’m quite embarrassed.”
Never mind that it was he who first approached them via unsolicited e-mail by using a scraper program that identified them as potential clients for his product placement service. Or that the words he objected to were in readers’ comments, not in the original post. Kluger doesn’t like the comments and wants them removed from the internet.
The Anti-Advertising Agency declined and has already drawn some attention to the practice of selling space in lyrics to advertisers through its blog. “Maybe Ludacris wants to rap about a luxury SUV, and is just looking for the right one,” said Lambert. “We’ll never know (everything about) how it works, because that takes the mystique out of it, and the mystique is one of the things that they can sell.” But thanks to this e-mail, we at least have proof that the phenomenon is real.
For his part, Kluger claims that product placement can be done in such a way that artistic integrity is not affected. “We are just financially taking care of the people that should be taken care of,” he told us via e-mail. “If an artist like Sheryl Crow has the same target audience as XZY brand, we feel it’s nothing but a strong and strategic way to pinpoint a market.
READ THE REST OF THIS INTERESTING ARTICLE ON THE WIRED BLOGS BY CLICKING HERE
Analytics According to Captain Kirk Via Sitelogic August 29, 2008
Posted by Mark Blei in : Uncategorized , add a commentI found this really goos posting from a company Called SiteLogic they have a very clever blog thats worth a look at .
Anyway, I found this cool post by Matt Bailey the company president ,and as a trek fan, it seems to be the perfect TGIF Holiday weekend post
“In my seminars, I enjoy teaching analytics because the fun is in finding effective and memorable methods to help people understand the concepts. One of my favorites is an analysis of the Red-Shirt Phenomenon in Star Trek.
What? You don’t know about the Red Shirt Phenomenon? Well, as any die-hard trekkie knows, if you are wearing a red shirt and beam to the planet with Captain Kirk – you’re gonna die. That’s the common thinking, but I decided to put this to the test. After all, I hadn’t seen any definitive proof; it’s just what people said. (Remind you of your current web analytics strategy?) So, let’s set our phasers on ’stun’ and see what we find . . .
The basic stats:
The Enterprise has a crew of 430 (startrek.com) in its five-year mission. (Now, I know that the show was only on the air for 3 years, but bear with me. 80 episodes were produced, which gives us the data to build from.) 59 crewmembers were killed during the mission, which comes out to 13.7% of the crew. So, that will be our overall conversion rate, 13.7%.
Data Segmentation:
However, we need to segment the overall mortality (conversion) rate in order to gain the specific information that we need:
- Yellow-shirt crewperson deaths: 6 (10%)
- Blue-Shirt crewperson deaths: 5 (8 %)
- Engineering smock crewperson deaths: 4
- Red-Shirt crewperson deaths: 43 (73%)
So, the basic segmentation of factors allows us to confirm that red-shirted crewmembers died more than any other crewmembers on the original Star Trek series.
However, that’s only just simple stats reporting – ready for some analysis?
In-depth Analysis:
Analysis involves asking questions about the data. Analysis attempts to bring reason and cause to the reported data in order to find why something is happening. With that data, one can improve the situation based on the intelligence gained from the analysis.
Q: What causes a red-shirted crewman to die?
- On-board incident – 42.5%
- Beaming down to the planet – 57.5%
There were also many fights during the mission; on the Enterprise, on planets, and various space stations. The fights were also divided between alien races or crazed crewmen (usually wearing red shirts).
- There were 130 fights over 80 episodes.
- 18 of the 130 fights resulted in a fatality.
- 13 of the 18 fatal fights resulted in a red-shirt fatality.
Q: what was the rate of red-shirt casualties?
- 18 red-shirt fatality episodes:
- 8 multiple fatality occurrences; involving 34 red-shirted crewmen.
- 9 single re-shirt fatality situations.
It was found that red-shirted crewmembers tended to die in groups. In 17 red-shirt fatality episodes, 8 were multiple incidents, 9 were single incidents. In a little less than 50% of the fatal red-shirt situations, multiple crewmen were vaporized.
Q: What factors could increase/decrease the survival rate of red-shirted crewmen?
Besides not getting involved in fights, which usually proved fatal, the crewmen could avoid beaming down to the planet’s surface, which is inherent to their end. However, that could result in a court-martial for failure to obey orders.
Besides not beaming down, another factor that showed to increase the survival rate of the red-shirts was the nature of the relationship between the alien life and captain Kirk. When Captain Kirk meets an alien woman and “makes contact” the survival rate of the red-shirted crewmen increases by 84%. In fact, out of Captain Kirks’ 24 “relationships” there were only three instances of red-shirt vaporization.
The caveat to this is when Captain Kirk not only meets the local alien women, but also starts a fight among alien locals. The combination of these events has led to the elimination of 4 crewmembers (3 red-shirts).
Here are the statistics:
Red Shirt Death episodes = 18
Episodes with fights = 55
Probability of a fight breaking out = 70%
Kirk “conquest” episodes = 24
Kirk “conquest” + fights = 16
Kirk “conquest” + red shirt casualty= 4
Red shirt death + fight + Kirk “conquest” = 3
And the data trends;
Probability of a red-shirt casualty= 53%
14% of fights ended in a fatality (with a 72% chance the fatality wore a red shirt)
Probability of a red-shirt “incident” when Kirk has a “conquest” = 12%
The red-shirt survival rate is slightly higher when Kirk meets women than when a fight breaks out. This trend necessitates the question: How often did Captain Kirk “meet” women? In 30% of the missions.
As the data shows, Captain Kirk “making contact” with alien women has an impact on the crew’s survival. The red-shirt death rate is higher when a fight breaks out than when Kirk meets a woman and a fight breaks out. Yet the analysis shows that meeting Kirk meeting women only happens in 30% of the missions.
Conclusion:
We can reliably improve the survivability of the red-shirted crewmen by only exploring peaceful, female-only planets (android and alien females included).
Reporting the Data:
Now, researching the data can be fun and informative. However, that is only half of the battle. The interesting part comes when you have to communicate not only the data, but your conclusions in an effective, persuasive manner. The best analysis won’t go far if you can’t communicate the conclusions in a manner that people understand.
There are a few options at our disposal. First, the PowerPoint Method.
alt="enterprise powerpoint 2" /> 
There are a number of things wrong with the typical method of presenting data. For starters, this presentation could bore even the most hardened Starfleet manager (CEO). The typical corporate PowerPoint slide design is obnoxious and does not leave room for information, the charts are redundant, even unnecessary, and it does not do a good job of communicating the information or the analysis.
In most cases, PowerPoint is NOT the recommended tool for communicating analytics data. It is not the right tool for the job. Communicating analytics data involves providing conclusions based on facts, tests, comparisons, and research. In order to display the necessary data, a better method must be used, and not one that forces redundant bullet point and “snazzy” charts.
Visualizing the Data:
There are some necessary elements required in developing a chart for this type data:
- A list of the specific episodes
- Events that happened in each episode
- The number of events that happened in each episode
- An easy way to identify data, then compare and contrast actions in all episodes
By seeing all of the available data in one chart, associations, patterns and conclusions can be drawn simply by comparing the relationships as they are presented. This is something that I learned from Edward Tufte – 1. More information is needed to simplify data presentation. 2. Unless all of the data is presented, there is no data integrity.
Information is Primary to Design
This is critical in developing a chart of information – the information is primary. List the necessary data elements first. Then, develop the design around the information, and not the other way around. Otherwise, a beautiful chart will lack the critical information necessary to support your conclusions. The graphing software that I found extremely effective for communicating the episode data for this Star Trek analysis is Microsoft’s Office 2007, and in Apple’s OS X graphics software.
click for full-size version
I like this chart – eliminating the need for a legend is critical to allowing the information to flow. The data is the same color or object as the information we are trying to convey. Because there is no suitable color for Captain Kirk’s affairs, we substituted a very flattering picture. Fights are represented by tiny phasers, which are not the best representation because of the size, but can easily be determined by the process of elimination. This chart allows conclusions and observations that simple charts, numbers, and explanations may never bring to the surface. It allows for easy comparison, both to other shirt colors, and in relation to other episodes. It also looks as though Kirk was a very busy man.
In the first year of the series, red-shirt casualties were lower than other color-shirted crewmembers. The second and especially the third seasons were especially brutal. In the third season, only red-shirted crewmembers died; maybe because the other colors enacted better safety protocols, or maybe because they avoided the bridge when a new planet came into view, for fear of beaming down with Cpt. Kirk.
Summary:
Of the elements that helped to provide this analysis, segmentation was key. Segmentation of groups allows for comparisons. Comparisons allow you to spot trends that by be different from the rest. Asking questions of the data allows you to dig into specific trends and spot additional factors that have affects the original analysis. Unless we dug into Kirk’s personal life, we may never have spotted the contrast of Kirk’s attraction to alien females as it related to saving red-shirt crewmen’s lives.
Remember, when you have to account for lost crewmembers, your report needs to account for the how, the why, and the ability to draw specific conclusions as to how to affect the trends in the future. Depending upon your approach, you could either doom the project, and future red-shirted crewmen, or you could be visiting planets full of peaceful alien women.
Addendum:
I found this motivational poster, that could well be hanging in a cubicle at Starfleet headquarters . . . (courtesy of StarTrek Motivational Posters).”
Added 1/4/2008: This just seemed too perfect and had to be added:The Sexy Women of StarTrek
