Ad spending falls 1.7% in first nine months of '08 December 11, 2008
Posted by Mark Blei in : Uncategorized , add a commentCHICAGO (MarketWatch) — Total advertising expenditures from January to September 2008 fell 1.7% compared with the first nine months of 2007, with ad spending on pace for more declines as the fourth quarter winds to a close, according to a report issued Thursday by TNS Media Intelligence.
Read The Rest—>Ad spending falls 1.7% in first nine months of ‘08
Newspapers see falling online ad spending in Q3 :: BtoB Magazine December 2, 2008
Posted by Mark Blei in : Uncategorized , add a commentNewspapers see falling online ad spending in Q3. CLICK TO READ :: BtoB Magazine
Marketers to Up Spending in Cable, Online, Mobile in Next 6 Months November 19, 2008
Posted by Mark Blei in : Uncategorized , add a commentWill Cut Back on Broadcast TV, Magazines and National Newspapers
Published: November 19, 2008 NEW YORK (AdAge.com) — Over the next six months, not only will ad spending be down, but the feeling among advertisers and their agencies toward media such as broadcast TV, national newspapers and magazines is growing more pessimistic. The dreary outlook is courtesy of the new Advertiser Optimism Report by Advertiser Perceptions.
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| The latest Advertiser Optimism Report by Advertiser Perceptions. Click to enlarge. |
But while the outlook is somewhat bleak for the aforementioned ad media, others like online, cable TV and mobile are likely to attract more of marketers’ money.
The report shows a large percentage of the advertisers polled (68%) said they plan to increase their ad spending online. Still, that number is down four points from 72% six months ago. The numbers were also slightly down for cable TV (27% vs. 28%) and mobile (51% vs. 53%) over that same period but remained on the “optimistic” side of the scale.
Read The Rest—>Spending in Cable, Online, Mobile in Next 6 Months
Ad Spending Confidence Falls To Recent Low, More Downside Than Upside For Most Major Media November 19, 2008
Posted by Mark Blei in : Uncategorized , add a commentThe confidence of U.S. ad executive spending plans has fallen to its worst point in recent history, according to the just-released Fall 2008 edition of a semi-annual tracking study of their perceptions of the strength of the media economy. Expectations for the ad spending over the next six months has declined for all media vs. previous expectations, and with the exception of three high-growth sectors – online, mobile and cable TV – the percentage of ad budgets expected to decrease outweighs those that are expected to increase, according to the findings of the Media Economy Report from Advertiser Perceptions Inc. The report, which is derived from surveys of more than 1,000 advertising executives – both marketers and media buyers – responsible for recommending and/or approving ad budgets across media, is the most devastating indication yet that the U.S. advertising economy is falling into a malaise following the credit crisis and economic meltdown that has swept through the U.S. and global marketplace since October. The news follows other weakening signs for the advertising economy, including downward revisions from industry ad trackers, reports from analysts and consultants, and a general perception that the industry is in the throes of the kind of recession it hasn’t experienced since the dot-com bust in 2001.
Read The Rest—>Ad Spending Confidence Falls To Recent Low, More Downside Than Upside For Most Major Media
Analysts Mixed Over '09 Online Ad Spend Predictions November 19, 2008
Posted by Mark Blei in : Uncategorized , add a commentby Gavin O’Malley, Wednesday, Nov 19, 2008 8:00 AM ET “There is definitely a softness in the market that we haven’t seen in years,” said Clark Kokich, CEO of the Microsoft-owned online ad agency Razorfish. “Online ad spends are now a significant part of the media mix, and they’re not going to be immune from scrutiny,” Kokich added. “If consumer spending continues to decline, clients will have to rein in their spending.”
Borrell Associates raised eyebrows recently with its bleak prediction that online ad spending will top out next year. But following a brief radio silence, industry thought leaders are responding–and in some cases, challenging the research firm’s prognosis.
Read The Rest—>Analysts Mixed Over ‘09 Online Ad Spend Predictions
Online Retailers ‘Resilient, Not Immune’ to Challenging Holiday Season November 14, 2008
Posted by Mark Blei in : Uncategorized , add a commentThough the holiday season will be challenging across the board for retailers, online merchants – though less sunny this year than last – are not all doom and gloom, according to the 2008 eHoliday Study, conducted by Shopzilla for Shop.org, the National Retail Federation’s digital division, reports Retailer Daily.
Read The Rest—>Online Retailers ‘Resilient, Not Immune’ to Challenging Holiday Season
Report: Interactive ad spending will slow in 2009 :: BtoB Magazine November 7, 2008
Posted by Mark Blei in : Uncategorized , add a commentWilliamsburg, Va.—While the trend away from traditional media campaigns continues and interactive online advertising is still growing overall, some components of interactive advertising will show little or no growth, or may even decline in 2009, according to the “2009 Outlook: Local Interactive Advertising” report from research and consulting firm Borrell Associates.
Borrell forecast that offline media spending will drop 1.4% next year, while interactive media overall will increase by 7.2%. Local interactive ad spending will grow by 7.8% in 2009, reaching $13.9 billion, compared with an anticipated $12.9 billion in 2008, according to the company.
Read The Rest—>Report: Interactive ad spending will slow in 2009 :: BtoB Magazine
Digital Out-of-Home Ad Spend Triples October 31, 2008
Posted by Mark Blei in : Uncategorized , add a commentThe US digital out-of-home (OOH) media industry – which includes video ad networks, digital billboards and ambient ad platforms – is on pace to grow 11.2%, to $2.43 billion in 2008 and now comprises 29.1% of overall out-of-home ad spending, according to the “Digital Out-of-Home Media Forecast 2008-2012” from PQ Media.
Read The rest Here——>Digital Out-of-Home Ad Spend Triples
Interesting insights from Pace Lattin of vizi October 14, 2008
Posted by Mark Blei in : Uncategorized , add a commentIn an email yesterday Pace Lattin of vizi put across some of his thoughts on the economic downturn in comparison with other times when our industry has gone lean . With his permission I’m publishing’s his email and wondering what your stratagy is going to be?
I wanted to send everyone a quick note, after thinking a little bit about the economy and how it is going to affect the industry. Nothing really that deep, and perhaps you get nothing from it. However, it seemed appropriate considering all that is going on. Perhaps you don’t really care what I have to say, but perhaps you’ll find this at least interesting and send me a note back. I’d appreciate it.First of all, thank God(ess) that Vizi is in a great situation. We are a small company, with a large network – great revenues and a great hardworking team. While a lot of other companies have spent ridiculous amounts of money attempting to expand, we have been slim, kept low overhead while having constant growth each year. This past year we made a lot of changes and because of this, we keep on growing, little by little each month.
That being said, I am extremely worried about the industry and the effect that the market will have on the economy. In 2000, NextCard defaulted on paying me personally almost $1.5 Million, which affected my business at the time substantially. Now I see some of the same crazy things happening. It scares me that while agencies and some of the large networks can afford defaults, small businesses will suffer the most damage. Small business are the backbone of this country, and unfortunately the ones who are always hurt the most (No one is talking about bailing out them…)
Quickly, lets look at the automobile industry. It’s pretty much f&%#ed. There is no other way to say it – GM, Ford and Chevrolet are going to most likely default on some of their ad payments. The major television networks are probably going to get paid first. However, the agencies who are booking on “sitexyz.com” will most likely get partial or no payments. Of course, the networks, the sites will be the ones who have to pay. A small network of car enthusiast sites may find themselves out hundreds of thousands of dollars. Their publishers then don’t get paid; perhaps the guy who supports his kid on the $3,000 a month he makes on his race-car site doesn’t get paid. Please think about this before you pay off the big guys first in the next few months.
Let’s all be brutally honest – some of us are going to be slaughtered. We are going to see some major advertising networks probably go out of business, or completely change their model. Companies have been so caught up in the huge growth in the interactive advertising industry over the last few years, that they never considered that perhaps there would be an end to it. So they spent money on more and more employees, started new divisions promoting “retargeting of behavior targeting for Animal Lover SEM Clients” expecting that anything they threw out there would be sold. People spent sponsorships for Imedia and Adtech ranging into the hundreds of thousands, because it made them feel really good to see their logo on a brochure they goes to 100 media buyers. Everyone promoted new technologies that seemed to do nothing really new, but had really cool phrases attached to it so that the press would pick it up and a few stupid agency buyers who loved their parties and hot booth babes would buy media just because it came from a three letter named company.
Is there a solution? Yes. First, diversify your client base, and don’t depend on a few clients to pay their bills. Secondly, don’t depend on “technology” and cool phrases and terms to pay your bills. Focus on something that people have ignored in the last 4 years: relationships. Please read that word again: RELATIONSHIPS. Technology, new ad serving platforms, better ways to target mean nothing without RELATIONSHIPS. All these new technologies have attempted to replace relationships, and they have failed. We have been so caught up in this glut off complete bullshit that we’ve all forgotten the essential key to business that we should have learned when we started our businesses.
Relationships with your clients, your customers, your publishers, your staff, your friends will get you through the next few years. Build and concentrate on those relationships moving forward. Have meetings with everyone you know, find what is going on their life, and their business. If they are having problems, find how you can help them improve their business and pay their bills (and yours). Talk to your employees and find out what is going on their life now, if they can pay their mortgages. Discover what it means to have a drink with a client instead of just chatting over email all the time. You’ll be amazed that there are humans on the other end of the internet.
I’m going to say the most inflammatory thing that perhaps I’ve ever said: All these companies that have concentrated only on technology are going to die like flies attracted to a bug zapper. Those that have built real relationships with others in this industry are those that will survive.
BrainPosse: Recession? We hope that's all it is. October 13, 2008
Posted by Mark Blei in : Uncategorized , add a commentpscale brands are hurting all around the world. Louis Vuitton, Gucci and Bottega Venetta counted on growing demand for luxury goods in Asia to see them through the rough patch. But with China’s stock market down 65% over the last year, those hopes are evaporating. Polo Ralph Lauren’s upscale Moscow boutique isn’t doing well. British Airways reports first class and business class passenger volumes off 9%. And London’s Liv-ex Fine Wine Index fell 3.7% in September.
Traditional media are losing advertising revenues. How bad is it? According to Goldman Sachs projections it’s this bad for the traditional media.
Read the rest of this article by clicking BrainPosse: Recession? We hope that’s all it is.
