Social Media Metrics Vary Based on the Community February 5, 2009
Posted by Mark Blei in : Uncategorized , add a commentFor many marketers, metrics are a stumbling block when it comes to social media. Like snowflakes, no two communities are the same. Whether you’re using social media to connect with employees—like McDonald’s—or consumers makes a big difference in how you judge their success. E-Centric recently talked with David Carter, CTO and co-founder of Awareness and Mike Lewis, vice president of marketing of the Waltham, MA-based company about the best ways to gauge the effectiveness of an online community. Awareness recently introduced a prefab, ready-to-deploy, online community building solution.
Read The Rest—>Social Media Metrics Vary Based on the Community
Learning to Work with Social Networks December 2, 2008
Posted by Mark Blei in : Uncategorized , add a commentDECEMBER 2, 2008
A developing medium offers new targeting options.
While many marketers want to use social networks as part of their strategies, they still have no clear list of best practices for the medium. Getting friends to spread a marketing message to each other is a great goal, but how is that best done? A November article in Ad Age detailed efforts to use the connections between social network users. Paul Moore, director of insights at Yahoo!, found that targeting friends of a given sports fan led to more reach than targeting fans who did not know each other—even if the fan’s friends did not identify an interest in sports themselves. Read The Rest—>Learning to Work with Social Networks
Gannett acquires social media provider Ripple6 November 14, 2008
Posted by Mark Blei in : Uncategorized , add a commentMcLean, Va.—News company Gannett Co. has acquired Ripple6, a provider of social media platforms for customer engagement and social marketing.
Read The Rest—> Gannett acquires social media provider Ripple6
Social Media got Obama Elected November 5, 2008
Posted by Mark Blei in : Uncategorized , add a commentOk, I know it was more than just social media, but he certainly had the best, well organized and strategic social media campaigns I’ve ever seen. It was truly brilliant.
Read the Rest—>Social Media got Obama Elected
