Small Businesses Intimidated by Search Marketing December 19, 2008
Posted by Mark Blei in : Uncategorized , add a comment
Though they invest heavily in building an online presence, 59% of small businesses with websites don’t currently use paid search marketing. And of those, 90% never even attempted it, according to a survey by Microsoft Advertising.
What’s more, 73% of small business owners say they are so intimidated by search marketing that they would rather do their taxes than create a search marketing campaign, reports MarketingCharts.
The survey, which examined the search marketing behaviors of 400 small-business owners in the U.S., also revealed that despite lack of investment in paid search marketing, the weakening economy and increased competition, 86% of small-business owners felt that they could be missing opportunities to grow their business, while three in four believed prospective customers might be searching online for the service they offer.
Read The Rest—>Small Businesses Intimidated by Search Marketing
