Posted by Mark Blei in : Uncategorized , Among the suite of tools VivaKi has assembled in the new social media “toolkit” it is providing to Publicis agencies and clients are some powerful new planning, buying and campaign management applications that reveal how quickly big agencies are adapting to the new world of Web 3.0 marketing. Among them, is SocialLight, a new tool developed by Publicis’ Denuo unit that enables agencies and advertisers to understand how, when and why someone makes a recommendation about a brand to someone else via online social media. “Not a lot of information exists on the actual moment of recommendation. The actual moment of advocacy for a given brand in a category,” Dan Buczaczer, senior vice president-director of Denuo told a group of Publicis executives crammed into the New York offices of MediaVest Wednesday for an internal debriefing of the new social media tools being collected by the VivaKi Nerve Center.
Read The Rest—>Denuo Tool Sheds Light On Moment Of ‘Recommendation,’ Just One Part Of New VivaKi Social Kit
Posted by Mark Blei in : Uncategorized , Full-service shop joins fold under auspices of Leo Burnett
Dec 2, 2008
-By David Gianatasio
BOSTON Publicis Groupe continued its expansion efforts and added to its Asian holdings with the acquisition of W&K Communications, a full-service agency in China (not affiliated with Wieden + Kennedy).
Moving forward, the 100-person shop will be known as Leo Burnett Beijing Advertising and operate as part of Publicis’ Chicago-based Burnett agency network. Guo Weijun, chairman, and Wang Yi, managing director, continue to lead operations, reporting to Michael Wood, CEO of Leo Burnett Greater China. Financial terms of the deal were not disclosed.
The agency provides advertising, promotions, TV production and media-buying services for clients such as Air China, Mengniu (a dairy), Yutong (a bus company), Daliyuan and Holiland (food), PICC (insurance) and Tsingtao Beer.
“We will not only increase our market share, but we will create ideas that will connect with people and impact their behavior in a relevant, interesting and useful way. I anticipate great things from this partnership,” said Tom Bernardin, global chairman and CEO of Leo Burnett.
Read The Rest–>Publicis Makes Another Buy in Asia
Posted by Mark Blei in : Uncategorized ,
PBJS, with Microsoft as its key client, specializes in events and branded entertainment
Sept 3, 2008
-By David Gianatasio
BOSTON Ever-acquisitive Publicis Groupe has purchased Seattle-based digital marketing company PBJS. That shop’s largest client is Microsoft.
The 26-person shop specializes in multi-channel strategic communications and works to cultivate sustainable relationships between brands and their audiences. Events management, interactive media and branded entertainment are all areas of PBJS’ expertise.
Microsoft is PBJS’ signature account. It produces internal and external events for the software giant. PBJS most visible work has been in the realm of online book promotions for best-sellers like Tom Friedman’s The World Is Flat, for which it helped devise a cross-channel episodic extension with MSN, MSNBC and MSNBC.com. AT&T, Intel, Smart Balance Foods and Sephora are also clients.
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Posted by Mark Blei in : Uncategorized , Industry veteran steps into the job from post at J&J
July 23, 2008
-By Gregory Solman
LOS ANGELES Joseph McCarthy is joining Publicis USA in New York as chief executive, replacing Gill Duff, the agency confirmed today.
McCarthy joins the shop from Johnson & Johnson, where he was vp, worldwide advertising and marketing communications. He is expected to start Aug. 18 and report to Susan Gianinno, chairman and CEO of Publicis Worldwide. McCarthy will also join Rob Feakins, president and CCO, on both the agency’s U.S. leadership team and on the network’s worldwide management council.
Gianinno said Duff’s next position within Publicis has not been determined. She said he is likely to take what the agency termed “a major client assignment.”
McCarthy said that his goal was to build the agency into the “most relevant, idea-oriented and integrated offering” based on his knowledge of “what’s missing in today’s market from a client perspective. There’s a lot of talk about the future. It is time to stop talking and act now.
“Over the last five years, there has been a lot of marketing conferences and discussion on digital, analog and where technology is going to take us,” McCarthy added. “There’s a disproportionate amount of discussion, yet a lot of brands are not taking full advantage of what’s available today.”
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