Carat snatches €400m EMEA Kellogg account from Mindshare December 19, 2008
Posted by Mark Blei in : Uncategorized , add a commentLONDON – Aegis Media’s Carat has rounded off the year in style by snatching the consolidated €400m EMEA Kellogg media account from Mindshare, following a review of its roster.
According to figures from Nielsen Media Research, the UK part of the account was worth £72m in 2007 alone.
WPP’s Mindshare has held the business for eight years, although Carat did take part in a pitch for the business three years ago which Mindshare retained.
Read The Rest—>Carat snatches €400m EMEA Kellogg account from Mindshare
Ad Pacts for Double Fusion December 2, 2008
Posted by Mark Blei in : Uncategorized , add a commentNEW YORK In-game advertising vendor Double Fusion has locked a spate of exclusive ad deals with several publishers who produce games for Sony’s PlayStation 3 console.
The San Francisco-based Double Fusion has inked pacts with the publishers THQ, Sega, Eidos and Midway to sell ads for various titles on the PS3.
Read The Rest—>Ad Pacts for Double Fusion
Updated: CBS Taps OMD for Media November 19, 2008
Posted by Mark Blei in : Uncategorized , add a commentAssignment includes namesake network and Showtime
NEW YORK CBS has awarded its media planning and buying chores across all traditional and digital platforms to Omnicom Group’s OMD without a review.
The assignment includes the CBS and Showtime networks. Spending on the account in 2007 was $135 million, per media tracking service Recma.
Interpublic Group’s Initiative has handled the work, which it won in March 2006 after a review. At that time, Alan Cohen, now CEO of OMD USA, was with Initiative and led the winning pitch. (Initiative took over the business from then incumbent Carat. OMD placed second in that review.)
Read The Rest—> Updated: CBS Taps OMD for Media
Ogilvy New York scoops Stolichnaya global ad account September 5, 2008
Posted by Mark Blei in : Uncategorized , add a commentNEW YORK – SPI Group has appointed Ogilvy New York to handle the global ad account for its Stolichnaya vodka brand following a final shoot-out against McCann Erickson.
Digitas Shoots For Photo Enthusiasts With Samsung Camera Phone Campaign December 19, 2007
Posted by Mark Blei in : Uncategorized , add a comment| by Tameka Kee, Wednesday, Dec 19, 2007 7:00 AM ET | |
| DIGITAS IS AT THE HELM of a recently launched Euro-centric campaign for Samsung’s G800 mobile phone–a promotion aimed at showcasing the phone’s 3x optical zoom camera and its ability to get up close without degrading image quality. To court photography enthusiasts and a demographic Samsung has deemed “trendsetters,” Publicis’ digital boutique tapped JPG Magazine to add rich media, video and social networking elements to the campaign. The trendsetters were defined as communicators, bloggers and online content creators: “People who want the next cool thing because of what it can do for them with the features it has, not just because it’s cool,” according to Christopher Ray, vice president and associate director of marketing for Digitas. Digitas chose JPG Magazine, a print and online publication geared toward amateur photographers, because the magazine fosters a community that is enthusiastic about taking high-quality pictures–pictures that aren’t typically associated with camera phones. Members submit their pictures for various categories or themes on the site, and the community chooses which ones will be featured in the next print issue. Since late November, Samsung has been a featured sponsor of several themes on JPGmag.com. Ray reports that the first theme they launched garnered over 1,000 new submissions within the first few days. Although JPG Magazine doesn’t offer the reach of a photo-sharing site like Flickr, the site’s focus on passionate photographers outranked Flickr’s critical mass. “Flickr is great, but users can take it as seriously as they want, which means that both the demographics and the image quality run the gamut,” Ray says. “JPG Magazine is for people who like to take great pictures, but it’s not as intimidating as an established brand like Popular Photography.” The experience extends beyond JPG Magazine. When users click on the Samsung banner, they’re taken to a microsite where they can craft text and picture emails to send to their friends. Dubbed the “Emotion Translator,” the site features images submitted by JPGmag.com members that focus on specific emotions and can be paired with messages. For example, users can send an “I’m sorry” email, complete with a black-and-white shot of a pensive man at the beach or a broken vase with water, flower petals and stems smashed on the floor. WPP’s London-based GHI & Partners was the lead agency behind the initial TV and print campaign, an effort that heralded the camera phone’s ability to help consumers “express [their] emotions perfectly” through premium-quality pictures. Fellow WPP shop Mindshare was the agency behind the campaign’s search execution and media placement. According to Ray, Samsung and Digitas will use multiple metrics for evaluating the online campaign’s effectiveness, including number of emails sent, time spent on the site and return visits. But raising brand preference and purchase intent are the main goals, and those metrics will be measured through research and questionnaires conducted by Dynamic Logic (the research arm of WPP’s Millward Brown).
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Orville Redenbacher is the undead. Aside from that Crispin lost the account to Venables July 26, 2007
Posted by Mark Blei in : Uncategorized , add a commentCrispin Loses Slim Jim, Orville Redenbacher to Venables
In a $34 million account move, ConAgra Foods has lifted its Slim Jim and Orville Redenbacher brands out of the laps of Crispin Porter & Bogusky, shifting both to Venables, Bell & Partners, according to Advertising Age.
Crispin drew some buzz for the brand some time ago with its decision to reanimate late popcorn icon Orville Redenbacher in an ad campaign earlier this year. The effort drew mixed reviews from ad reviewers and the public.
MediaCom Gets Whole Michelin Account Work. July 18, 2007
Posted by Mark Blei in : Uncategorized , add a commentMediaCom Gets Whole Michelin Account Work…
MediaCom Gets Whole Michelin Account Work
Michelin has consolidated its buying and planning work at WWP Group’s MediaCom agency, reports AdAge.
That brings all Michelin brands, including BF Goodrich and Uniroyal, under MediaCom’s roof. The decision by the tire maker came after a four month review process. The company sees many advantages for bringing both duties under one roof, including a more efficient process.
Creative work for the Michelin brand will remain at Campbell-Ewald and Martin Agency will retain creative duties for the BF Goodrich brand.
New Business Wins – from WARC.com July 9, 2007
Posted by Mark Blei in : Uncategorized , add a commentSummary
Having taken the $200 million brief for Visa’s World Cup sponsorship last week, the London office of Wieden + Kennedy has won the $300 million global creative account for cellphone giant Nokia.
Also in the UK, MPG has taken global media duties for Credit Suisse, valued at $120 million, WPP Group’s Grey has taken creative chores for Toshiba in Europe, the Middle East and Africa, and car insurer Admiral has appointed MindShare to its media account.
In the US, Omnicom’s BBDO has replaced Interpublic’s Alchemy on Splenda’s creative account, and Aflac has chosen Momentum Worldwide and independent shop Zubi to handle event and Hispanic marketing respectively. Details>>
 | Recent Wins: | Ultimate Fighting Championship ($14.0m), Philips ($598.0m), Fox ($350.0m) |
|---|---|---|
| Recent Losses: | Midas ($40.0m), Royal Mail ($35.5m), Rent-A-Center ($60.0m) |
 | Recent Wins: | Credit Suisse ($120.0m), Kraft ($70.0m), Sears ($782.0m) |
|---|---|---|
| Recent Losses: | Verizon ($340.0m), Hershey ($95.0m), Volvo ($160.0m) |
 | Recent Wins: | The Evening Standard ($20.0m), Smith Barney ($35.0m), Verizon ($340.0m) |
|---|---|---|
| Recent Losses: | Credit Suisse ($120.0m), Johnson & Johnson ($35.0m), General Motors ($160.0m) |
 | Recent Wins: | Johnson & Johnson ($35.0m), Lastminute.com ($20.0m), Georgia-Pacific ($50.0m) |
|---|---|---|
| Recent Losses: | Orange ($36.0m), Epson ($30.0m), Georgia-Pacific ($50.0m) |
 | Recent Wins: | General Motors ($160.0m), Midas ($40.0m), New York State ($16.0m) |
|---|---|---|
| Recent Losses: | Admiral ($30.0m), Georgia-Pacific ($50.0m), TK Maxx ($12.6m) |
 | Recent Wins: | ss="AM_ItemLink">Admiral ($30.0m), Toshiba ($50.0m), Orange ($36.0m) |
|---|---|---|
| Recent Losses: | Kraft ($40.0m), John Deere ($20.0m), Kraft ($70.0m) |
Defense Department Hands Recruitment Account to Mullen June 13, 2007
Posted by Mark Blei in : Uncategorized , add a commentDefense Department Hands Recruitment Account to Mullen
Government Agency’s Spending Could Reach $50 Million
Published: June 12, 2007
WASHINGTON (AdAge.com) — The U.S. Department of Defense is giving Mullen a second turn at its joint-services-recruitment marketing, awarding the Wenham, Mass., agency a contract that could reach $50 million a year.
The one-year contract can be extended up to four more years.
Depends on Congress
As is typical with military contracts, exact spending depends on Congress and a chunk of the business covers nonmeasured-media activities. In recent years, measured spending has been about $12 million to $15 million a year and total spending so far has been far less than $50 million.
The Interpublic Group of Cos. shop has been the agency of record since 2002 on what the military calls its Joint Advertising, Market Research & Studies (more commonly known as “JAMRS”) effort. The Defense Department did not identify other competitors that were in the hunt.
Recent effort
Mullen’s most recent effort, which has run since late 2005, is aimed at the parents and influencers of potential recruits and urges that those influencers “make it a two-way conversation” and to “get the facts” about military service. The Defense Department’s marketing serves to bolster recruiting efforts from the Army, Navy and other branches of the military.
In a statement, Tom Jump exec VP-managing partner at the agency, said the campaign tries to convey the choices in a military career. “A military career is a serious consideration requiring a great deal of thought, information and dialogue,” he said. “Our company recognizes the importance of this subject, and we’re honored to continue to represent the U.S. military in informing the American public about the benefits of military service.”
New Business Wins – from WARC.com June 4, 2007
Posted by Mark Blei in : Uncategorized , add a commentIn the US, the biggest move of the week is Cost Plus World Market stores appointing Omnicom’s GSD&M to its $60m account, which was previously handled in-house.
Saatchi & Saatchi in New York has also won two briefs, taking creative duties on Miller High Life (having recently lost out to BBH for Miller Lite), and the ‘I Love New York’ campaign for New York State. Wieden + Kennedy has also been named as agency of record by sports memorabilia company Fathead, which had previously been working with Maiden Lane.
On the other side of the Atlantic, eBay has moved creative duties from Delaney Lund Knox Warren & Partners to Albion, fashion retailer TK Maxx has handed media chores to WPP’s MindShare, and Ogilvy & Mather in Dublin has won the creative account for the Royal Bank of Scotland’s Ulster Bank and First Active.
Wins & Losses in Detail
Cost Plus World Market (retail)
| Brand/s | All |
| Country | USA |
| Duties | All |
| New Agency | GSD&M (Omnicom Group) |
| Incumbent Agency | Not applicable (Not applicable) |
| Est Billings | $60m |
Miller Brewing (brewery)
| Brand/s | Miller High Life |
| Country | USA |
| Duties | Creative |
| New Agency | Saatchi & Saatchi (Publicis Groupe) |
| Incumbent Agency | Crispin Porter + Bogusky (MDC Partners) |
| Est Billings | $10m |
Royal Bank of Scotland (financial services)
| Brand/s | Ulster Bank/First Active |
| Country | Ireland |
| Duties | Creative |
| New Agency | Ogilvy & Mather (WPP Group) |
| Incumbent Agency | Chemistry (Independent) |
| Est Billings | $9.8m |
TK Maxx (fashion retailer)
| Brand/s | All |
| Country | UK |
| Duties | Media planning and buying |
| New Agency | MindShare (WPP Group) |
| Incumbent Agency | Starcom (Publicis Groupe) |
| Est Billings | $12.6m |
eBay (online auction site)
| Brand/s | All |
| Country | UK |
| Duties | class="WARC_NewsText">Creative |
| New Agency | Albion (Independent) |
| Incumbent Agency | Delaney Lund Knox Warren & Partners (Creston) |
| Est Billings | $19.8m |
Fathead (sports memorabilia)
| Brand/s | All |
| Country | USA |
| Duties | All |
| New Agency | Wieden + Kennedy (Independent) |
| Incumbent Agency | Maiden Lane (Independent) |
| Est Billings | $12m |
New York State
| Brand/s | All |
| Country | USA |
| Duties | Creative |
| New Agency | Saatchi & Saatchi (Publicis Groupe) |
| Incumbent Agency | Eric Mower & Associates (Independent) |
| Est Billings | $16m |
