Publicis Makes Another Buy in Asia December 2, 2008
Posted by Mark Blei in : Uncategorized , add a commentFull-service shop joins fold under auspices of Leo Burnett
Dec 2, 2008
BOSTON Publicis Groupe continued its expansion efforts and added to its Asian holdings with the acquisition of W&K Communications, a full-service agency in China (not affiliated with Wieden + Kennedy).
Moving forward, the 100-person shop will be known as Leo Burnett Beijing Advertising and operate as part of Publicis’ Chicago-based Burnett agency network. Guo Weijun, chairman, and Wang Yi, managing director, continue to lead operations, reporting to Michael Wood, CEO of Leo Burnett Greater China. Financial terms of the deal were not disclosed.
The agency provides advertising, promotions, TV production and media-buying services for clients such as Air China, Mengniu (a dairy), Yutong (a bus company), Daliyuan and Holiland (food), PICC (insurance) and Tsingtao Beer.
“We will not only increase our market share, but we will create ideas that will connect with people and impact their behavior in a relevant, interesting and useful way. I anticipate great things from this partnership,” said Tom Bernardin, global chairman and CEO of Leo Burnett.
Read The Rest–>Publicis Makes Another Buy in Asia
