AdIndex Connects with Compete provides insight on the holistic impact of an online campaign, offering both branding and behavioral metrics in one deliverable.  The solution, part of the  DLConnects™ suite, provides clients a means for better understanding indicators of shorter-term and longer-term impact and as a result improve the ROI of their digital campaigns.

Live Webinar: “Just Married!  What consumers say AND what they do after online ad exposure” on July 29 at 2 p.m. ET.  DL & Compete will reveal initail findings from our joint initiatives along with insight from specific case studies.  Register Now!

Participants are invited to go to Adeliciousdilemma.com to vote through March 6. For their trouble they are entered to win one of five $100 candy prize packs. Online marketing including a YouTube video supports.

The brand package redesign that receives the most votes will be on shelves by year’s end.

Read The Rest—>Nestle Seeks Consumers’ Design Advice

“We are very excited to present this comprehensive program to advertisers and thrilled to work with 4INFO to bring it to fruition,” said Michael Lombardi, vice president of advertising sales and marketing at WeatherBug. “We’ve taken the same great cold and flu content and local weather information available on our Web site and desktop application and applied it to the mobile space. Furthermore, we integrated an SMS component for registered customers that includes geo-targeted content. We are already seeing success with brand name advertisers and expect to get a significant number of mobile customers subscribe to the daily text alerts.”
Advertisers who participate in the program will get an opportunity to reach customers with targeted and relevant content while also generating additional brand awareness with a tech-savvy mobile user.

Read The Rest—>WeatherBug Launches new ad-supported Wireless Application Protocol campaign

Dec 2, 2008

-By David Gianatasio

BOSTON Publicis Groupe continued its expansion efforts and added to its Asian holdings with the acquisition of W&K Communications, a full-service agency in China (not affiliated with Wieden + Kennedy).

Moving forward, the 100-person shop will be known as Leo Burnett Beijing Advertising and operate as part of Publicis’ Chicago-based Burnett agency network. Guo Weijun, chairman, and Wang Yi, managing director, continue to lead operations, reporting to Michael Wood, CEO of Leo Burnett Greater China. Financial terms of the deal were not disclosed.

The agency provides advertising, promotions, TV production and media-buying services for clients such as Air China, Mengniu (a dairy), Yutong (a bus company), Daliyuan and Holiland (food), PICC (insurance) and Tsingtao Beer.

“We will not only increase our market share, but we will create ideas that will connect with people and impact their behavior in a relevant, interesting and useful way. I anticipate great things from this partnership,” said Tom Bernardin, global chairman and CEO of Leo Burnett.

Read The Rest–>Publicis Makes Another Buy in Asia

Sling Media—makers of the innovative, though still yet-to-crack-the-mainstream Slingbox—has quietly rolled out Sling.com, an online video site which aggregates full-length episodes of current and classic network TV series.

Sling.com’s content lineup and users interface echoes similar efforts in the race to create a singular online destination for professionally produced content, such as NBC Universal/News Corp’s joint venture Hulu.com, Comcast’s Fancast and Joost.

Read The Rest—>Sling Media Launches New Video Site

By Michael Bush and Natalie Zmuda

Published: December 01, 2008

NEW YORK (AdAge.com) — That Axl Rose kept Guns N’ Roses fans waiting 17 years for “Chinese Democracy” didn’t seem to bother the corn-rowed rocker all that much. But when Dr Pepper was unable to deliver a free can of soda to everyone in the country upon the album’s release, that was more than Axl and his lawyers could stand.

Read The Rest—> Axl Rose Wants Dr Pepper to Apologize for Giveaway Stunt

“High Life” has been, after all, the brand trademark for decades—to the point that a couple years back Miller could release a short-lived product trademarked, simply, Miller Beer. It is in this spirit of shirking subtle communication points that Miller Brewing has introduced the High Life Extras loyalty initiative—in essence, its hoppy version of MyCokeRewards.

Read The Rest—>Miller High Life Goes On a Loyalty Binge

Advertisers can bid to promote themselves via YouTube Sponsored Videos; the ad results will appear on the right-hand side of the YouTube search results with a small image and some text, writes The New York Times. As with Google search, advertisers can set a maximum price per click; they are charged each time a viewer clicks on the ad. How high the ad appears within the results depends on a number of elements, including not only how much the advertiser is paying per click but also how much interest the message has generated in the past, AP writes.

Read The Rest—>YouTube Lets Advertisers Peddle via Search Results Pages

The Working Lunch, via interactive agency Bridge Worldwide, Cincinnati, features actors from The Second City improv troupe, and picks up where TV spots for Fresh Mixers left off. Through Nov. 25, ConAgra will air live, streaming videos between noon and 4 p.m. on the Fresh Mixers microsite. The episodes take place in an office meeting-type setting, where viewers can vote on the agenda or content they’d like to see. Viewers can also access the sketch comedy series via the MSN home page.

“Lunchtime in the American workplace has become the new untapped prime time for reaching this audience,” Dave Maly, executive creative director at Bridge Worldwide, said of the episodes’ brief formats. Each “meeting” lasts 13 minutes, with a three-minute break in between, for a total of four episodes per hour.

Read The Rest—>ConAgra Launches Lunchtime Comedy Series