News: Dynamic Logic & Compete Partner to Offer Best-in-Class Branding & Behaviorial Measurement July 15, 2009
Posted by Mark Blei in : Dynamic Logic Press Release, General announcments , 2comments
Dynamic Logic and Compete announced today a partnership that brings together the branding impact of digital advertising campaigns with online consumer behavior metrics to provide a comprehensive view of online marketing effectiveness. The partnership between these two Kantar Group companies affords marketers new measurement opportunities at a depth that has not been previously available. Press Release
AdIndex Connects with Compete provides insight on the holistic impact of an online campaign, offering both branding and behavioral metrics in one deliverable. The solution, part of the DLConnects™ suite, provides clients a means for better understanding indicators of shorter-term and longer-term impact and as a result improve the ROI of their digital campaigns.
Live Webinar: “Just Married! What consumers say AND what they do after online ad exposure” on July 29 at 2 p.m. ET. DL & Compete will reveal initail findings from our joint initiatives along with insight from specific case studies. Register Now!
Nestle Seeks Consumers' Design Advice February 5, 2009
Posted by Mark Blei in : Uncategorized , add a commentNEW YORK Who needs a design firm? Apparently not Nestle Confections and Snacks. The candy maker is asking consumers to pick the latest packaging for its Goobers, Sno-Caps and Oh Henry! brands. To come up with the finalists it used the Web-based shop MarketSplash by HP.
Participants are invited to go to Adeliciousdilemma.com to vote through March 6. For their trouble they are entered to win one of five $100 candy prize packs. Online marketing including a YouTube video supports.
The brand package redesign that receives the most votes will be on shelves by year’s end.
Read The Rest—>Nestle Seeks Consumers’ Design Advice
WeatherBug Launches new ad-supported Wireless Application Protocol campaign December 11, 2008
Posted by Mark Blei in : Uncategorized , add a commentWeatherBug, a provider of live, local weather information for customers and professional customers, released an integrated mobile advertising campaign today for the cold and flu season. The new ad-supported Wireless Application Protocol campaign, integrates daily forecast information from WeatherBug, cold and flu tips, and outbreak statistics and maps from the Center for Disease Control and Prevention.
Mobile customers can also subscribe to receive a free daily text alert from 4INFO, the leading text messaging service in the United States, which includes daily forecast information and cold and flu outbreak information from the Center for Disease Control and Prevention that is geo-targeted to a user’s specific ZIP code. customers can simply visit weatherbug.com on their mobile device to subscribe to the service.
“We are very excited to present this comprehensive program to advertisers and thrilled to work with 4INFO to bring it to fruition,” said Michael Lombardi, vice president of advertising sales and marketing at WeatherBug. “We’ve taken the same great cold and flu content and local weather information available on our Web site and desktop application and applied it to the mobile space. Furthermore, we integrated an SMS component for registered customers that includes geo-targeted content. We are already seeing success with brand name advertisers and expect to get a significant number of mobile customers subscribe to the daily text alerts.”
Advertisers who participate in the program will get an opportunity to reach customers with targeted and relevant content while also generating additional brand awareness with a tech-savvy mobile user.
Read The Rest—>WeatherBug Launches new ad-supported Wireless Application Protocol campaign
Publicis Makes Another Buy in Asia December 2, 2008
Posted by Mark Blei in : Uncategorized , add a commentFull-service shop joins fold under auspices of Leo Burnett
Dec 2, 2008
BOSTON Publicis Groupe continued its expansion efforts and added to its Asian holdings with the acquisition of W&K Communications, a full-service agency in China (not affiliated with Wieden + Kennedy).
Moving forward, the 100-person shop will be known as Leo Burnett Beijing Advertising and operate as part of Publicis’ Chicago-based Burnett agency network. Guo Weijun, chairman, and Wang Yi, managing director, continue to lead operations, reporting to Michael Wood, CEO of Leo Burnett Greater China. Financial terms of the deal were not disclosed.
The agency provides advertising, promotions, TV production and media-buying services for clients such as Air China, Mengniu (a dairy), Yutong (a bus company), Daliyuan and Holiland (food), PICC (insurance) and Tsingtao Beer.
“We will not only increase our market share, but we will create ideas that will connect with people and impact their behavior in a relevant, interesting and useful way. I anticipate great things from this partnership,” said Tom Bernardin, global chairman and CEO of Leo Burnett.
Read The Rest–>Publicis Makes Another Buy in Asia
Sling Media Launches New Video Site December 2, 2008
Posted by Mark Blei in : Uncategorized , add a commentSling.com will aggregate full-length episodes of current and classic network TV series
Sling Media—makers of the innovative, though still yet-to-crack-the-mainstream Slingbox—has quietly rolled out Sling.com, an online video site which aggregates full-length episodes of current and classic network TV series.
Sling.com’s content lineup and users interface echoes similar efforts in the race to create a singular online destination for professionally produced content, such as NBC Universal/News Corp’s joint venture Hulu.com, Comcast’s Fancast and Joost.
Read The Rest—>Sling Media Launches New Video Site
Axl Rose Wants Dr Pepper to Apologize for Giveaway Stunt December 2, 2008
Posted by Mark Blei in : Uncategorized , add a commentSays Marketer Bungled Free-Cola Offer and Violated Rocker’s Rights
Published: December 01, 2008
NEW YORK (AdAge.com) — That Axl Rose kept Guns N’ Roses fans waiting 17 years for “Chinese Democracy” didn’t seem to bother the corn-rowed rocker all that much. But when Dr Pepper was unable to deliver a free can of soda to everyone in the country upon the album’s release, that was more than Axl and his lawyers could stand.
Read The Rest—> Axl Rose Wants Dr Pepper to Apologize for Giveaway Stunt
Miller High Life Goes On a Loyalty Binge November 14, 2008
Posted by Mark Blei in : Uncategorized , add a commentThe Miller Brewing Company has never backed off the almost punnish nature of its Miller High Life brand, given the slang use of the word high.
“High Life” has been, after all, the brand trademark for decades—to the point that a couple years back Miller could release a short-lived product trademarked, simply, Miller Beer. It is in this spirit of shirking subtle communication points that Miller Brewing has introduced the High Life Extras loyalty initiative—in essence, its hoppy version of MyCokeRewards.
Read The Rest—>Miller High Life Goes On a Loyalty Binge
YouTube Lets Advertisers Peddle via Search Results Pages November 14, 2008
Posted by Mark Blei in : Uncategorized , add a commentn a continuing push to monetize the site, Google will begin selling space to advertisers on YouTube search results pages.
Advertisers can bid to promote themselves via YouTube Sponsored Videos; the ad results will appear on the right-hand side of the YouTube search results with a small image and some text, writes The New York Times. As with Google search, advertisers can set a maximum price per click; they are charged each time a viewer clicks on the ad. How high the ad appears within the results depends on a number of elements, including not only how much the advertiser is paying per click but also how much interest the message has generated in the past, AP writes.
Read The Rest—>YouTube Lets Advertisers Peddle via Search Results Pages
MediaPost Publications – Mindshare Wants A Lotame, And A Lot Of You: Cuts Deal Based On How We Spend Time Online – 11/11/2008 November 11, 2008
Posted by Mark Blei in : Uncategorized , add a commentIn a Madison Avenue first, WPP’s Mindshare unit has cut a deal to begin serving ads to social media users based on the time they actually spend engaged on social media sites, and the advertising content surrounding them. The deal, details of which will be announced today with Lotame, the developer of an advanced audience behavior targeting system, is another step by a major agency away from the classic advertising model of placing ads based on the context of media content and instead moving to one based on the context of the audiences consuming it. Lotame, which is a truncation of “local, target and message,” is a scrappy start-up, has won favor with publishers of mid-tier social networks – a grouping just under the Facebooks and Myspaces of the Web 2.0 universe that represents about 50 million unique users – by developing a suite of audience targeting systems enabling agencies and marketers to serve ads to users based on where and when they might be most receptive to an ad for a specific advertising brand.
Read The Rest—>MediaPost Publications – Mindshare Wants A Lotame, And A Lot Of You: Cuts Deal Based On How We Spend Time Online -Online Media Daily 11/11/2008
ConAgra Launches Lunchtime Comedy Series November 11, 2008
Posted by Mark Blei in : Uncategorized , add a commentNEW YORK ConAgra, in a partnership with MSN, on Wednesday will launch an online sketch comedy series, The Working Lunch. The client hopes to create buzz for its newly launched Healthy Choice Fresh Mixers line, which will be prominently featured in the series.
The Working Lunch, via interactive agency Bridge Worldwide, Cincinnati, features actors from The Second City improv troupe, and picks up where TV spots for Fresh Mixers left off. Through Nov. 25, ConAgra will air live, streaming videos between noon and 4 p.m. on the Fresh Mixers microsite. The episodes take place in an office meeting-type setting, where viewers can vote on the agenda or content they’d like to see. Viewers can also access the sketch comedy series via the MSN home page.
“Lunchtime in the American workplace has become the new untapped prime time for reaching this audience,” Dave Maly, executive creative director at Bridge Worldwide, said of the episodes’ brief formats. Each “meeting” lasts 13 minutes, with a three-minute break in between, for a total of four episodes per hour.
