Solutions Spotlight On Mobile AdIndex July 20, 2009
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Advertising to Mobile Phones Now the Norm February 5, 2009
Posted by Mark Blei in : Uncategorized , add a commentAnd a significant number of users say they respond to such messages
NEW YORK Advertising to mobile phones is becoming an increasingly mainstream phenomenon, to judge by a Limbo-GfK Technology Mobile Advertising Report released today. (Limbo is a mobile social network whose free services to members are supported by the revenue from mobile ads.)
Thirty-three percent of Americans with mobile phones said they recalled seeing mobile advertising during the fourth quarter of 2008. Among those with iPhones, the figure was even higher, at 41 percent. “The vast majority of these ads were seen in SMS text messages,” the report notes.
Read The Rest—>Advertising to Mobile Phones Now the Norm
Eight Mobile Technologies to Watch in 2009, 2010 January 29, 2009
Posted by Mark Blei in : Uncategorized , add a commentAnalyst firm Gartner has just released a report that highlights eight up-and-coming mobile technologies which they predict will impact the mobile industry over the course of the next two years. According to Nick Jones, vice president and analyst at the firm, the technologies they’ve identified will evolve quickly and will likely pose issues that will have to be addressed by short term strategies.
The eight technologies identified include the following:Read The Rest—>Eight Mobile Technologies to Watch in 2009, 2010
Report: Mobile Apps Key For Financial Institutions January 23, 2009
Posted by Mark Blei in : Uncategorized , add a commentWith increasing consumer familiarity and growing ease of use, mobile applications for financial services companies–particularly banks–could become the new “killer app” for telecommunications.
The number of people banking through a mobile device could hit half a billion worldwide by 2013, according to ABI Research. “Mobile financial services have the potential to be bigger than mobile TV and premium mobile content in terms of numbers of subscribers,” said Mark Beccue, senior analyst of consumer mobility. “Everybody’s trying to do it, and they’re all scrambling.”
Read The Res—>Report: Mobile Apps Key For Financial Institutions
Trendsetting operators are successfully launching Mobile TV services December 2, 2008
Posted by Mark Blei in : Uncategorized , add a commentTraditional television has had a glorious run. For decades, broadcasters and content providers have extracted profit from this media conduit to the mass market by offering a growing array of channels and scheduled programming on ever-bigger screens.
However, this paradigm is now being challenged by the Internet, ever-growing data rates on both wireline and wireless networks, as well as the proliferation of content formats and devices. End users, meanwhile, have become more demanding and fragmented, splitting their precious time among myriad media choices, channels and platforms while younger viewers move beyond the TV content consumed by their parents’ generation. As a result, traditional TV is experiencing significant erosion of viewers and advertising revenues.
The marriage of the mobile and broadcast worlds has given rise to mobile TV — enabling viewers to access their favorite programs however, wherever and whenever they want. While there are clear opportunities for service providers associated with this trend, it represents unfamiliar territory for many in the communications industry. To succeed in this space, operators will be challenged with:
• Delivering a compelling end-user experience
• Providing a wide selection of attractive handsets and devices
• Offering a broad range of appealing content
• Establishing an appropriate business model for the target market and culture
• Offering transparent tariff plans
• Developing effective go-to-market strategies
• Choosing the right underlying technologies
• Complying with regulatory environments
A Growing Opportunity
According to ABI Research, the number of mobile TV subscribers worldwide will grow from 11 million in 2006 to 462 million in 2012, representing a Compound Annual Growth Rate (CAGR) of 85%. But cashing in on this growth will require service providers to make significant changes to existing network infrastructures and business models.
READ THE REST—>Trendsetting operators are successfully launching Mobile TV services
Wireless Application Protocol – defenitions and technology: WAP strategy pays off for Citroen November 7, 2008
Posted by Mark Blei in : Uncategorized , add a commentWhen Sales of car saloons were falling, with cars such as the Mondeo being overtaken by BMW’s 3 Series. Citroen’s new C5 aimed to offer drivers a German-quality build at a mass-market price, and to beat the preceding C5 model’s 1% sector share.
The strategy created for the campaign that was built around the “Unmistakably German” proposition – a German car made in France. mobile was used in order to give the C5’s “on the go” target consumers a greater depth of information on the car and on the main ad campaign. A creative agency was approached for additional interactive content to engage consumers and to enable mobile to act as a virtual C5 showroom and content platform.
A WAP “showroom” was built, containing information on the C5, downloadable videos of the car, and extra content such as a quiz hosted by a character called The Baron. The site also featured a dealer locator and a Java application so prospective buyers could continue to read about the C5 offline.
Wireless Application Protocol – defenitions and technology: WAP strategy pays off for Citroen November 5, 2008
Posted by Mark Blei in : Uncategorized , add a commentThe strategy created for the campaign that was built around the “Unmistakably German” proposition – a German car made in France. mobile was used in order to give the C5’s “on the go” target consumers a greater depth of information on the car and on the main ad campaign. A creative agency was approached for additional interactive content to engage consumers and to enable mobile to act as a virtual C5 showroom and content platform.
A WAP “showroom” was built, containing information on the C5, downloadable videos of the car, and extra content such as a quiz hosted by a character called The Baron. The site also featured a dealer locator and a Java application so prospective buyers could continue to read about the C5 offline.
US Mobile Advertising Experiences 13 PercUS Mobile User Numbers, Ad Recall Climbing Steadily ( VIA MARKETING CHARTS) August 18, 2008
Posted by Mark Blei in : Uncategorized , add a commentBURLINGAME, Calif.–(BUSINESS WIRE)–Limbo, one of the largest mobile social communities in the US, and GfK Technology, a leading market search agency, have released the latest joint Mobile Advertising Report (MAR). The second quarter report shows that a high percentage of mobile phone users in the US, UK and India indicate they are receiving advertising messages through their mobile phone; 85 percent in India, 51 percent in the UK, and 37 percent in the US.
“We’re seeing an increase in consumer awareness of a variety of mobile advertising campaigns, from text message to interactive games to mobile internet banner advertisements,” says Jonathon Linner, CEO of Limbo. “With mobile phone usage growing, it’s logical for more companies to seek mobile marketing as a way to reach their segmented targets in this direct and highly interactive medium.”
Though mobile phone marketing exposure is prevalent in all three countries, the mobile delivery tools vary. Text messaging, however, remains the most common advertising format in all; 74 percent in India, 48 percent in the UK and 22 percent in the US. Mobile web advertising was most prevalent in the UK, with 16 percent of respondents recalling advertising compared with 8 percent of those in the US and 4 percent of those in India. Radio also showed a striking variation with nearly 40 percent of those in India recalling advertisements through radio on their mobile phones compared to only 9 percent in the UK and 3 percent in the US.
The report shows that younger males typically view mobile Internet advertising the most. The brands recalled in advertising via this channel were mainly mobile carriers, handset manufacturers, media brands and digital entertainment companies.
“These findings indicate the degree to which the mobile phone is used as a marketing channel, with enhanced handsets and flat rate data tariffs increasingly common, it is only a matter of time before mobile internet advertising starts to rival the penetration of SMS or text message marketing,” says Colin Strong, head of Mobile Communications Research at GfK Technology.
Though the US lags behind the UK and India in many mobile phone usage categories, it shows strong growth. The number of people using mobile phones in the US has grown from 251 million in Q4 2007 to over 263 million this quarter, up nearly ten percent. The US also shows steady increases in the number of people who recall seeing advertising through their mobile phone, from 31 percent to 37 percent over the same time period.
TO READ THE REST OF THIS GREAT ARTICLE OR FOR MORE GREAT MARKETING CHARTS CONTENT CLICK HERE
Newer, Faster, Cheaper iPhone 3G July 9, 2008
Posted by Mark Blei in : Uncategorized , add a commentApple Inc.’s iPhone has been the world’s most influential smart phone since its debut a year ago, widely hailed for its beauty and functionality. It was a true hand-held computer that raised the bar for all its competitors. But that first iPhone had two big drawbacks: It was expensive, and it couldn’t access the fastest cellular-phone networks.On Friday, Apple is launching a second-generation iPhone, called the iPhone 3G, which addresses both of those problems, while retaining the look and feel of the first model’s hardware and software.
The base version of the new iPhone costs $199 — half the $399 price of its predecessor; the higher-capacity version is now $299, down from $499. Yet, this new iPhone is much, much faster at fetching data over cellphone networks because it uses a speedy cellular technology called 3G. And it now sports a GPS chip for better location sensing.
The company also is rolling out the second generation of its iPhone operating system, with some nice new features, including wireless synchronization with corporate email, calendars and address books. And there’s a new online store for third-party iPhone programs that Apple hopes will make the device usable for a wider variety of tasks, including gaming and productivity applications. This new software and store will also be available on older iPhones, through a free upgrade.
I’ve been testing the iPhone 3G for a couple of weeks, and have found that it mostly keeps its promises. In particular, I found that doing email and surfing the Internet typically was between three and five times as fast using AT&T’s 3G network as it was with the older AT&T network to which the first iPhone was limited.
The iPhone 3G is hardly the first phone to run on 3G networks, and it still costs more than some of its competitors. But overall, I found it to be a more capable version of an already excellent device. And now that it’s open to third-party programs, the iPhone has a chance to become a true computing platform with wide versatility.
There are two big hidden costs to the new iPhone’s faster speed and lower price tag. First, in my tests, the iPhone 3G’s battery was drained much more quickly in a typical day of use than the battery on the original iPhone, due to the higher power demands of 3G networks. This is an especially significant problem because, unlike most other smart phones, the iPhone has a sealed battery that can’t be replaced with a spare.
Second, Apple’s exclusive carrier in the U.S., AT&T Inc., has effectively negated the iPhone’s up-front price cut by jacking up its monthly fee for unlimited data use by $10. Over the course of the two-year contract you must sign to get the lower hardware prices, that adds $240, overwhelming the $200 savings on the phone itself. If you want text messaging, the cost rises further. With the first iPhone, 200 text messages a month came free. Now, 200 messages will cost $5 a month, or another $120 over the two-year contract.
The iPhone 3G still has a couple of features that made the first version unpalatable to some potential buyers. It uses a virtual on-screen keyboard instead of a physical one. While I find the virtual keyboard easy and accurate, not everyone does. Also, in the U.S. and in many other countries, the iPhone is still tied to a single exclusive carrier, whose coverage or rate plans may be unacceptable to some.
Here is a rundown of the changes in the new model.
READ THE REST OF THIS WALL STREET JOURNAL ARTICLE CLICK HERE
Study: Mobile Ads Boost Brand Awareness 19% April 29, 2008
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ADOTAS – Interactive ad-supported mobile gaming company Greystripe just released research conducted by Dynamic Logic measuring the effectiveness of its mobile advertising campaign for “The Golden Compass.”
Survey respondents were separated into “control” and “exposed” groups based on who saw the ads (786 mobile Web users between the ages of 18 and 55). The results showed a significant difference in awareness and interest in the movie among the groups.
Among the findings:
• Significant increases in awareness of and interest in film — a +19.3 percentage-point increase in awareness of the film’s title
• Increased interest — exposure resulted in a +9.5 percentage-point increase in interest in seeing the film among overall respondents
• Intent to see the movie in theaters increased by +14.5 percentage points among respondents ages 18-24
• Among the overall sample, 35% use their mobile phones for “finding theater and movie times” and 29% “watch movie trailers.”
Greystripe said that the mobile campaign delivered better results than those typically seen for cinema release campaigns online.
“These results demonstrate that Greystripe’s mobile-savvy audience is highly engaged by full screen ads delivered through media on their mobile phones. The mobile phone is an incredibly personal and social digital platform enabling brands to interact deeply with their audience,” Greystripe’s director of advertising sales, Jenny Burrington, said in a release.
Greystripe delivers full-screen ads that are wrapped around mobile games and applications; the ads are served before and after usage and are free on the company’s online / mobile portal GameJump.com and through its AdWRAP Catalog program.
