We hope that it will serve as a vehicle to allow you to get to know us better and through this to have a better understanding of our capabilities and the types of unique challenges we meet head on everyday.

Since there is no better way to start than with yourself I invite you to

Meet Mark Blei -Global Business Development and Marketing

My name is Mark Blei and I’m involved in Sales and Marketing. I work out of the New York City office and live most of the time in Southern Ontario in Canada.

The most interesting project I’ve worked on recently was a custom project for a client that had both good Organic and Paid Search results but didn’t know how to maximize their engagement or how to study it.

Working in collaboration with Millward Brown we created a mock search environment and studied the actions and preferences of targeted participants.

We combined the observed behavioral data with standard AdIndex brand metrics like Awareness, Association, Favorability and Intent. .

Our research findings changed this client’s digital marketing strategy for both Search and Banner Advertisements.

It was fascinating because I got to see firsthand how effective our custom research group is at creating methodologies that work alongside our standard approach to ad effectiveness measurement. Methodologies that are easy to implement but also answer complicated questions. This project also opened my eyes to the wealth of knowledge within the Millward Brown family of companies.

Our research findings changed this client’s digital marketing strategy for both Search and Banner Advertisements.

In my spare time I enjoy ocean cruising I have been on over 160 cruises which adds up to over two years of my life at sea! The picture to the right is of me on my last cruise in St. Thomas. I recently got married and was worried that my new wife wouldn’t enjoy cruising. Luckily she loved it.

If you are interested in how Dynamic Logic can help your company overcome its challenges, or if you know where a guy can get a balcony cabin without spending his retirement fund- I invite you to call us at 212-844-3700 or email us at answers (at) dynamic logic (dot) com. Tell them that you read about us here!

We will notify all readers of the move periodically up until and after the Blog moves. All curerent content with a few small exceptions will be deleted and we will start fresh using our new format, URL and our new WordPress platform.

We look forward to seeing you then…. and if you have any suggestions or wish to communicate with us in anyway about the new blog please email us at answers at dynamiclogic dot com.

Thanks for reading.

Mark

Mark

Jun 29 – A man who put his life up for sale on online auction site eBay found it wasn’t worth quite as much as he thought.

Ian Usher who lives the Australian city of Perth decided to sell his life after the break up of his five-year marriage.

Bids as high as 2.2 million Australian dollars were placed when a glitch on the system allowed bogus bidders to participate in the auction.

Michelle Carlile-Alkhouri reports.

HAVE A GREAT WEEKEND ALL! AND SEE YOU MONDAY – THE DL MAD BLOGGER

So what are we going to do? We’re going to use this device in the way that will most beneficially effect the vast majority of the people who are actually using it. That means I’m going to take a break from posting on it until we can retool it to serve our and your needs better.

Is it going away? Nope, not that I know of. It’s just going through a rehab and come back in a different and better form. Keep checking back and or sign up for the free email updates from Feed burner over in the side bar. You can unsub anytime you like and we don’t keep any sort of record of who’s subbed or not so no unsolicited mail will come your way.

What if I want to get mail updated from you?- Great we would love to keep you updated on our goings on, take your browser over to the Dynamic Logic web page at http://www.dynamiclogic.com and go subscribe to our Beyond the Click Newsletter

And if you have a jones for some good media based Blogging then head on over to Nigel Hollis’s great Blog HERE Nigel is the Chief Global Analyst of Millward Brown the Parent company of Dynamic Logic .

Look forward to seeing you upon our return!

Mark Blei
Global Business Development
Dynamic Logic Inc. a Millward Brown Company

Contrary to popular belief it never went anywhere and so it would be wrong to say that it is now back.

In order to reduce email clutter ,DL Media roundup has been available via email subscription since about the second week it was released. It is updated when I have time to update it or when I find free time to insert new content, which is once or twice a week.

If you are interested in receiving email notification of the articles on the blog simple go to the blog main page and sign up for the email newsletter through feed burner or through your favorite RSS or ATOM reader .

If you have content you would like to see on the blog simply email me and let me know and I’ll grant you posting access.

Thanks,
Mark