Accounts on the move Via Media Posts Accounts on the move April 27, 2009
Posted by Mark Blei in : Uncategorized , add a commentMediapost is a great place to get industry information see their web page at Mediapost.com or just subscribe to Accounts on the Move
Does Content Matter? April 21, 2009
Posted by Mark Blei in : Uncategorized , add a commentDoes Content Matter? By Josh Chasin via MediaPost 04/15/2009
Interesting post on Cross Media Video Usage April 21, 2009
Posted by Mark Blei in : Uncategorized , add a commentSee this MediaPost article-Eyes Wide Open: Video Usage Up, More Watch Cross-Platform
Online Ad Growth Slowed To 11% In 2008 March 30, 2009
Posted by Mark Blei in : Uncategorized , add a commentOnline advertising growth was cut by more than half last year to 10.6% as the recession put the brakes on Internet ad spending after years of eye-popping gains. According to the latest figures released Monday by the Interactive Advertising Bureau and PricewaterhouseCoopers, online advertising last year reached $23.4 billion, with the fourth-quarter total of $6.1 billion virtually unchanged from each of the four previous quarters. The 2.6% increase in fourth quarter ad revenue compared to a year ago was the smallest since 2002 as the usual holiday season surge in ad spending failed to materialize. The 51% of total online ad dollars spent during the second half of 2008 was also the lowest percentage for the last six months of any year since 2002. Read The Rest—->Online Ad Growth Slowed To 11% In 2008
Media Post Accounts On The Move Feb 9, 2009 Issue February 9, 2009
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| CBS Films |
| MPG |
| MPG was awarded media planning and buying duties on the $100 million CBS Films account. |
| Aldi |
| McCann Erickson |
| McCann Erickson was tapped as lead agency for grocery store chain, Aldi. |
| ALPO |
| Fallon |
| Fallon has been named agency of record for Purina’s ALPO brand of dog food. The agency will handle creative and strategic planning responsibilities for the brand. Creative breaks in the upcoming weeks. |
| iNSPIRE! |
| Boost Mobile |
| iNSPIRE! has been named the national Hispanic agency of record for Boost Mobile. The agency will provide strategic planning as well as media planning and buying. |
| Starbucks |
| Draftfcb |
| Draftfcb was awarded a direct marketing and CRM assignment from Starbucks. |
Media Post People On The Move Feb 3, 2009 Issue February 5, 2009
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OgilvyAction hired COLIN GLAUM as executive creative director of its North American OgilvyAction operation. Previously, he was the executive creative director at Rapp Collins.
Pereira & O’Dell promoted JASON APALISKI and ROBERT LAMBRECHTS to associate creative directors.
MGM Worldwide Television operation has named IAN HOGG senior vice president and managing director for the Asia-Pacific territory.
MEREDITH BALL was named director of print services at David&Goliath. Ball replaces PETER VEGA, who left the agency last year. Most recently, Ball was print services manager at BBDO West.
MAYA BABISH joined WONGDOODY as a director in its brand strategy division. Babish joins the agency from Propello Marketing & Branding, which she formed in 2005.
Permission Data hired ELIZABETH FILIMINOVA as a media buyer.
Looney Advertising hired KATHY SWEET as chief financial officer. She was previously senior finance director at Primedia.
The Visionaire Group hired MATTHEW LIPSON as vice president of its newly formed Creative Solutions Group.
Wieden+Kennedy New York named BEKAH SIRRINE and LU CHEKOWSKY as co-associate creative directors on the newly won Alberto Culver business.
G2 Worldwide hired JAY FARRELL as president of G2 Promotional Marketing.
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Media Post Accounts On The Move Feb 2, 2009 Issue February 5, 2009
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| China Mobile |
| Zenith Media |
| Zenith Media was awarded China Mobile’s $100 million media account. The agency successfully defended the account against Mindshare, Carat and Universal McCann. |
| BMW |
| In Review |
| Universal McCann and incumbent GSD&M Idea City are the remaining two agencies vying for BMW’s $200 million media account. |
| Sony Electronics Latin America |
| Mediaedge:cia |
| Sony Electronics Latin America awarded Mediaedge:cia its $150 million media planning and buying account. |
| Chantix |
| Mcgarrybowen |
| Pfizer moved creative chores on Chantix, a smoking-cessation drug, from McCann HumanCare to Mcgarrybowen. The account is valued at $60 million. |
| Hewlett-Packard |
| BBDO |
| BBDO Worldwide was awarded Hewlett-Packard’s consolidated Imaging and Printing Group account. |
| Saudi Arabian Airlines |
| Cliff Freeman & Partners |
| Cliff Freeman & Partners was named agency of record in the U.S. for Saudi Arabian Airlines, the national airline of Saudi Arabia. The agency will be responsible for all creative, interactive and media executions. |
| The Barbados Tourism Authority |
| MMG Worldwide |
| Following a four-month review, MMG Worldwide was awarded a three-year advertising agency of record contract with The Barbados Tourism Authority. The campaign, launching in the spring, will include print, broadcast and online marketing and promotion to raise awareness of the Barbados brand and increase travel to the country. The account is valued at $8 million. ISM previously handled the account. |
| Sony Latin America |
| La Comunidad |
| La Comunidad was awarded strategic, integrated advertising and marketing duties for Sony Latin America. |
| TuitionBids.com |
| TDA Advertising & Design |
| TuitionBids.com named TDA Advertising & Design as its first advertising agency of record. The agency will handle corporate design, online and cable television advertising and sponsorship marketing, with first work launching this summer. The account is valued at $1 million. |
| New York City Ballet |
| AKQA |
| AKQA was tapped by New York City Ballet to be its first digital agency of record. |
| Denver Center Theatre Company |
| Cactus d> |
| Denver Center Theatre Company hired Cactus as its agency of record. |
| Carlsberg Canada |
| GJP Advertising |
| Carlsberg Canada tapped GJP Advertising as its agency of record. New work will launch in the spring. |
| Hess Corporation |
| Organic |
| Organic was named a digital agency for Hess Corporation. |
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Media Post Accounts On The Move Jan 26, 2009 Issue January 29, 2009
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| Mon, Jan 26, 2009 |
| Carrefour |
| Publicis Groupe |
| Publicis Groupe was awarded Carrefour’s corporate and commercial advertising account. |
| Illinois Lottery |
| Energy BBDO |
| The Illinois Lottery awarded Energy BBDO its $105 million general market advertising contract. Energy BBDO, along with Omnicom partners OMD and The Integer Group, will handle strategic planning, media planning and buying, creative development and production, promotion, Web development and other marketing services. The awarded contract has an initial term of two years, with two one-year renewals possible. |
| Totino’s |
| Fallon |
| Totino’s moved its creative advertising duties on its $20 million account from Saatchi & Saatchi to Fallon. |
| Newell Rubbermaid |
| McCann Worldgroup |
| Newell Rubbermaid has named McCann Worldgroup Salt Lake City as global creative agency of record for its Technology Global Business Unit. The assignment spans 36 countries in North America, EMEA, and the Asia Pacific region. Work focuses on branding and business-to-business advertising, digital and marketing communications responsibilities for the company’s technology brands for the office and classroom, including DYMO, endicia, CardScan and Mimio. The account is estimated at $20 million. |
| Jones GABA |
| Ricochet Partners |
| Ricochet Partners was named agency of record by the Jones Soda Co. for Jones GABA. The agency will be responsible for developing print, online, POS, Web and social media elements. Work is scheduled to launch in February. |
| Country Inns & Suites |
| Olson |
| Country Inns & Suites tapped Olson to handle creative duties on its $4 million advertising account. |
| Burger King Restaurants of Canada |
| TAXI 2 |
| Burger King Restaurants of Canada selected TAXI 2 to handle creative duties nationwide, following a review. TAXI Montreal will work with TAXI 2 to develop campaigns for the Quebec market. Quebec media, which was not part of the review, has been added to Initiative’s English Canada assignment. |
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People On The Move Jan 27, 2009 Issue January 29, 2009
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Tribal DDB Worldwide named DAVID HERNANDEZ to the dual role of managing director and executive creative director for the Chicago office. Hernandez joins Tribal DDB from OgilvyOne, Chicago, where he was senior partner, executive creative director.
Publishing Group of America named AMY CHERNOFF svp/group publisher for all PGA titles; LINDA RICH was named associate publisher, direct response; SHANNON HAY was named east coast associate publisher; ERICA SCHULTZ was named Midwest associate publisher; and FRANK ZIER was named Nashville and west coast associate publisher. Lastly, MICHELE BELIER has been named director of research marketing and JULIA LIGHT was named marketing services director.
Fuor Digital promoted KELLY MILLER to vice president and media director and hired KATY KATZ as director of business development and marketing and JACQUI MONIESON as business development manager.
Hotwire promoted CLEM BASON from vice president of merchandising at Hotwire.com to president of the Hotwire group.
CBS Films named TERI BOGGESS senior vice president, creative advertising content; CHERIE CRANE senior vice president, media and research; and MAGGIE SCHMIDT senior vice president of publicity.
Healthline Networks named TERRY CORNELISSEN Midwest sales director in Chicago. He was formerly director of digital sales for Golf Channel.
Publicis hired JOE JOHNSON as evp, executive creative director. Johnson will develop ad campaigns for Procter & Gamble’s Vicks global brand. He joins the agency from Ogilvy New York, where he most recently served as creative director.
BrightLine iTV promoted JOANNA HALL to vice president of experience design.
LINKSTORM named ARI BRANDT as its chief executive officer. Brandt most recently served as the head of digital media for Condé Nast Business Media Group. He succeeds Linkstorm’s founding CEO, DAVID SIDMAN.
ContextWeb promoted JOSHUA PERKIEL from senior account executive to sales manager, northeast region.
Report: Mobile Apps Key For Financial Institutions January 23, 2009
Posted by Mark Blei in : Uncategorized , add a commentWith increasing consumer familiarity and growing ease of use, mobile applications for financial services companies–particularly banks–could become the new “killer app” for telecommunications.
The number of people banking through a mobile device could hit half a billion worldwide by 2013, according to ABI Research. “Mobile financial services have the potential to be bigger than mobile TV and premium mobile content in terms of numbers of subscribers,” said Mark Beccue, senior analyst of consumer mobility. “Everybody’s trying to do it, and they’re all scrambling.”
Read The Res—>Report: Mobile Apps Key For Financial Institutions
