Amex, eBay, IBM Most Trusted for Privacy December 19, 2008
Posted by Mark Blei in : Uncategorized , add a commentAmerican Express, eBay and IBM were rated the top-three most trusted companies for privacy in 2008, at a time when identity theft is top-of-mind and consumers are more concerned than ever about losing control of their personal information, according to annual rankings from Ponemon Institute and TRUSTe.
Despite the current financial climate, Amex retained the top spot in the fifth-annual Most Trusted Companies for Privacy list. eBay IBM, Johnson & Johnson, Nationwide and Charles Schwab all managed to retain their top 10 rankings as well.
Read The Rest—>Amex, eBay, IBM Most Trusted for Privacy
No Improvement on Horizon for ‘Standard’ Online Advertising December 5, 2008
Posted by Mark Blei in : Uncategorized , add a commentA slow-to-no growth forecast in the US for “standard” components of the interactive advertising market – such as banner, display and pop-up ads – is not cyclical and shows no signs of improving quickly, even if the nation’s economy starts to move upward and out of recession, according to a forecast report from Borrell Associates.
Though the report projects that overall 2009 spending on traditional, offline media will decline 1.4%, and spending on interactive will increase 7.2 %, it notes that these figures do not tell the whole story.
In fact, 2009 will be the first year since the start of century in which banners, pop-ups, and interactive display advertising overall will show little or no growth, and may likely decline.
For local interactive media, the big slowdown began a year earlier than Borell initially anticipated, magnified and accelerated by the credit crisis. The spending levels by local advertisers – which grew at a frenetic 47% this year – are expected to slow to a paltry 8% in 2009.
Read The Rest—>No Improvement on Horizon for ‘Standard’ Online Advertising
Majority of Mobile Users Would View Ads to Get Bill Discount November 19, 2008
Posted by Mark Blei in : Uncategorized , add a commentNearly two-thirds (61%) of mobile users say they would be willing to view advertising on their mobile phone in return for a discount on their monthly bill, according to a survey commissioned by Transverse and conducted by iGR.
A 50% bill reduction is the most popular discount amount mobile customers desire. Specifically, 19% of mobile users who say they would view ads for a discount would settle for a bill reduction of up to 25%, while 36% would like a 50% discount and 7% would view ads for a 75% break. Another 14% say they will only view ads if their cell phone bill is completely free
Read The Rest—>Majority of Mobile Users Would View Ads to Get Bill Discount
Google Nears 72% of U.S. Searches in October November 19, 2008
Posted by Mark Blei in : Uncategorized , add a commentGoogle had a large majority of search market share in October, accounting for 71.70% of all U.S. online searches conducted in the four weeks ending November 1, 2008, while Yahoo Search, MSN Search and Ask.com received 17.74%, 5.40% and 3.53%, respectively, according to October data from Hitwise, MarketingCharts reports.
Read The Rest—>Google Nears 72% of U.S. Searches in October
Online Retailers ‘Resilient, Not Immune’ to Challenging Holiday Season November 14, 2008
Posted by Mark Blei in : Uncategorized , add a commentThough the holiday season will be challenging across the board for retailers, online merchants – though less sunny this year than last – are not all doom and gloom, according to the 2008 eHoliday Study, conducted by Shopzilla for Shop.org, the National Retail Federation’s digital division, reports Retailer Daily.
Read The Rest—>Online Retailers ‘Resilient, Not Immune’ to Challenging Holiday Season
Marketers Still Face Steep Web 2.0 Learning Curve November 11, 2008
Posted by Mark Blei in : Uncategorized , add a commentThe majority of marketing executives are still in the early, experimental phases of using and measuring social media and 80% say that they have not yet fully integrated the core elements of Web 2.0 into their marketing efforts, according to a survey from the Marketing Executives Networking Group (MENG).
Among the social media tools currently being used, social networking sites – such as MySpace and Facebook, blogs and video-sharing sites are cited most often.
Read The Rest —> Marketers Still Face Steep Web 2.0 Learning Curve
Digital Out-of-Home Ad Spend Triples October 31, 2008
Posted by Mark Blei in : Uncategorized , add a commentThe US digital out-of-home (OOH) media industry – which includes video ad networks, digital billboards and ambient ad platforms – is on pace to grow 11.2%, to $2.43 billion in 2008 and now comprises 29.1% of overall out-of-home ad spending, according to the “Digital Out-of-Home Media Forecast 2008-2012” from PQ Media.
Read The rest Here——>Digital Out-of-Home Ad Spend Triples
Revised Ad Spend Forecasts Show Only 4% Growth in 2008 and 2009 October 8, 2008
Posted by Mark Blei in : Uncategorized , add a commentWorld ad spending is expected to grow 4.3% in 2008 and 4.0% in 2009, according to revised forecasts (pdf) issued by Zenith Optimedia. These numbers are significantly lower than June forecasts, which were 6.6% and 6.0%, respectively, and are the result of the recent and widespread shocks in world financial markets.
READ THE REST HERE Revised Ad Spend Forecasts Show Only 4% Growth in 2008 and 2009
Internet Ad Revenue Up 15.2% in First Half of 2008 October 8, 2008
Posted by Mark Blei in : Uncategorized , add a commentInternet advertising revenues for the first six months of 2008 were $11.5 billion, setting a new half-year record that represents a 15.2% increase over the first half of 2007, according to recently released data from The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers.
The IAB Internet Advertising Revenue Report also shows a Q2 increase of 12.8% over the same period in 2007 and shows a slight decline of 0.3% from the first quarter.
Search- and display-related advertising also reached all-time highs. Search revenues totaled nearly $5.1 billion for the first six months of 2008, up 24% from $4.1 billion for the same period in 2007:
Read the rest here Internet Ad Revenue Up 15.2% in First Half of 2008
Economy Shrinking 65% of CMO Ad Budgets, Money Shifts Toward Digital October 2, 2008
Posted by Mark Blei in : Uncategorized , add a commentNearly two-thirds (65%) of CMOs and marketing execs say their ad budgets will decrease because of the troubled economy, but more of their money will go toward digital/interactive marketing than before, according to a survey (pdf) from Epsilon
READ THE REST HERE Economy Shrinking 65% of CMO Ad Budgets, Money Shifts Toward Digital
