Adweek.com's Most-Read Stories of 2008 December 26, 2008
Posted by Mark Blei in : Uncategorized , add a commentIn a year that witnessed an epic meltdown in the media and advertising world, it’s perhaps no surprise that coverage of Time Inc. calling for buyouts in the face of tumbling revenue topped the list of Adweek.com’s most-read stories. A controversy surrounding Big Brother, a Bud Light spot from Will Ferrell and Saturday Night Live’s roasting of Sarah Palin also proved popular.
1. Time Inc. Calls for Buyouts
Nov. 11: “With a handful of higher-ups already out the door, Time Inc. is moving to the rank and file as it, like other publishers, seeks to reduce its workforce in the face of dropping ad revenue.”
2. Lowe’s Pulls Ads From ‘Big Brother’
Feb. 22: “CBS got a little taste of its own reality. Lowe’s has vowed not to advertise on future episodes of the reality show Big Brother 9 because of a defamatory comment a contestant made about people with autism.”
3. Ferrell’s Bud Light Spot Hits Big Time
Feb. 5: “Get ready for more Jackie Moon pitches for Bud Light. The improvisational endorsement from Will Ferrell’s character in New Line Cinema’s release of Semi Pro initially was intended to be an online short. But Anheuser-Busch executives decided to put the ad from DDB, New York and Chicago, on Fox’s Super Bowl telecast during the fourth quarter.”
4. Lippert’s Critique: Fey Chic
Oct. 13: “Saturday Night Live parodies GOP veep candidate Sarah Palin, but not everybody’s laughing.”
5. Campaign ‘08: Power Play
Aug. 25: Agency creative directors put their spin on the presidential campaign season.
6. Victoria’s Secret Tops Nielsen Bowl Ratings
Feb. 7: “The highest rated commercial in Sunday’s down-to-the-wire Super Bowl battle was an ad for Victoria’s Secret, according to Nielsen analysis released today. The spot was seen by 103.7 million people at 9:44 p.m., near the dramatic conclusion to the game, which aired on Fox.”
7. DDB Chicago ECD Tilley Dead at 40
Feb. 24: “Paul Tilley, the 40-year-old creative chief of DDB in Chicago, died Friday, an apparent suicide. An ambulance was called to that city’s Fairmont Hotel around 6:25 p.m. Friday following reports that someone had fallen from the building.”
8. Microsoft Unwraps 2nd Seinfeld Salvo
Sept. 12: “The second salvo in Microsoft’s Jerry Seinfeld-Bill Gates campaign has appeared in the form of a four-minute-plus video available on YouTube and elsewhere. The iconic comedian and Microsoft chairman this time venture to suburbia, where they try to act like regular guys despite being surrounded by a highly irregular family.”
9. Obama Tops McCain on Search Ad Front, per Survey
Oct 1: “SendTec found Obama’s campaign was more aggressive in purchasing ads tied to debate-related search terms.”
10. United to Shut Down Ted Airlines
June 5: “What remained of the airline-within-an-airline strategy for battling low-fare carriers was grounded this week when United Airlines said it would discontinue Ted Airlines. United plans to reconfigure Ted’s fleet of 56 Airbus 320s with first-class seats and rebrand them as United planes starting in spring 2009.”
Read The Rest—>Adweek.com’s Most-Read Stories of 2008
Brand Republic's top stories of 2008 December 26, 2008
Posted by Mark Blei in : Uncategorized , add a commentLONDON – As Brand Republic takes a break for Christmas and the New Year, we leave you with a round-up of the big stories from 2008.
Are you dreading 2009 or feeling optimistic? **Vote** and have your say in our poll.
We’re sure you can’t face another list so here’s a wander through this year in the shape of some of the most-read stories from Brand Republic, Campaign, Marketing, Media Week and Revolution.
Campaign unveils top ad agencies of 2008 December 12, 2008
Posted by Mark Blei in : Uncategorized , add a commentLONDON – Mother was today named Campaign’s creative agency of the year for 2008.
The agency was chosen for the range of its work, which extended far beyond traditional advertising, into feature films and musicals.
It won new accounts from Stella Artois, Coca-Cola, Diet Coke and Louis Vuitton’s Chandon, Thornton’s, Stella Artois 4%, Abbey Well and Energy Saving Trust.
Read The Rest—> Campaign unveils top ad agencies of 2008
Ben Shepherd: 9 trends to look for in 2009 December 10, 2008
Posted by Mark Blei in : Uncategorized , add a commentOk – so we’ve asked 9 people to submit their thoughts on the 9 trends to look out for in 2009. We’ve got CEOs of publishers, heads of media agencies, creative strategists, MDs of Ad Networks, industry association leaders … and me and Liam … all giving our thoughts on the areas to look out for.
Hopefully it sparks some discussion. I thought I’d start things off … it’s actually kind of difficult to limit it to 9 things, for me it’s more the 9 things that interest me. Enjoy.
Read The Rest—>Ben Shepherd: 9 trends to look for in 2009
Britney more popular than Obama December 2, 2008
Posted by Mark Blei in : Uncategorized , add a commentBarack Obama will make history by becoming the first black US president, but in the world of internet search he trails the singer, Britney Spears.
Of the billions of searches carried out on the portal, Yahoo.com, over the last year, Mr Obama was third behind Spears and World Wrestling Entertainment.
Mr Obama was, however, the most searched-for politician during 2008.
The subjects of the most sought-after news stories were hurricanes, Caylee and Casey Anthony, and election 2008.
“Every day, people turn to the web to learn more about the world around them,” said Yahoo’s Web Life editor, Heather Cabot.
Read The Rest—>Britney more popular than Obama
