iMedia on a roll today May 19, 2009
Posted by Mark Blei in : Uncategorized , add a commentWow, what a great newsletter today from iMedia- really topical and interesting stuff.
There is a great article on 4 costly metrics misconceptions
Another on “How Twitter and email can benefit targeted marketing.”
How we screwed up online advertising, and finally some guidelines for successful video advertising.
By the way, if you want to make sure that your online advertising buys are working as hard for you as they possibly can, or if you are interested in optimizing your video campaigns you can always take all the guesswork out and give us a buzz.
Dynamic Logic in iMedia April 21, 2009
Posted by Mark Blei in : Uncategorized , add a comment Filling in the mobile measurement gaps
By: Jennifer Okula
Click-through rates, SMS subscribers, widget/application interaction time, mobile video downloads, game plays — these are no doubt good metrics for determining the success of a mobile marketing campaign. However, advertisers could be in jeopardy of making some of the same mistakes that were made in the early days of online advertising, when click-through seemed like the fast answer to ROI. In the current economic environment, it is increasingly important to measure the value of every marketing dollar spent.
The mobile medium can and should be viewed as a brand-building platform, just as TV, print, and the internet have proven to be time and again. This is especially the case for mobile today, given that there is still little clutter and users are still curious and engaged. Newly released normative benchmarking data across 34 Dynamic Logic mobile ad effectiveness studies shows that WAP banner ads can increase traditional brand metrics such as brand awareness and purchase intent.
Full Article at http://www.imediaconnection.com
How to be a LinkedIn superstar February 9, 2009
Posted by Mark Blei in : Uncategorized , add a commentArticle Highlights:
- Read why this unique social tool is particularly well-suited for marketing professionals
- Check out four areas you need to focus on in creating your LinkedIn profile
- Learn best practices for communicating, networking, and research on LinkedIn
I’m a huge fan of LinkedIn. In fact, I am constantly professing my love for LinkedIn. However, I still encounter a lot of naysayers who argue that they don’t want to add another thing to their list of things. I completely understand. I took stock the other day of all the social networks that I participate in, and it totaled more than 20. I even use the social network capabilities of sites like Netflix (to see what movies my friends are watching) and Rhapsody (to share music with them).
But I put LinkedIn in a category all its own. LinkedIn is for business — not for catching up with friends or planning family reunions. I use it solely for connecting with people I meet and interact with in business settings.
Of course, much has been written about the opportunities that LinkedIn presents to advertisers. And indeed, it is a social channel that offers plenty of opportunities for marketers looking to build their brands. But what about your own personal brand? What about you and your company’s professional reputation within your industry? Whether you’re on the brand, agency, or service side, marketing is all about building relationships. And in interactive marketing especially, the people you meet and do business with expect you to be wired into their community.
In an effort to do my part to keep LinkedIn legit and help out those who fear yet another social network, let me give you my tips on how to best utilize LinkedIn for you and your business.
—->How to be a LinkedIn superstar
READ THE REST—>
iMedia talks about Conquering kid culture online June 12, 2008
Posted by Mark Blei in : Uncategorized , add a commentDesigning sites for kids isn’t child’s play — it takes a careful balance of usability, creative intuition and regulatory compliance.
They represent an internet population that’s expected to balloon to nearly 38 million in 2008. Yet in many ways, they’re the hardest online audience to reach. They’re kids, and they’re at the heart of a riddle that’s been troubling online marketers for years: How can we effectively engage them on the web?
The emergence of new internet technologies and trends has provided us with some good options for increasing children’s awareness of our products and brands. Marketers have been developing all manner of virtual worlds, online communities, social networks and online gaming destinations in an effort to attract and retain the attention of kids aged 3 through 17. The movement toward creating kid-friendly virtual worlds in particular has been likened to an online gold rush, as businesses recognize the potential of these sites to draw millions of dedicated young users each month.
READ THE REST OF THIS iMEDIA ARTICLE HERE
iMedia asks – Are ad networks dying? May 14, 2008
Posted by Mark Blei in : Uncategorized , add a commentWhile no one can predict the future of the internet, it’s universally acknowledged that advertising budgets traditionally allocated to TV, newspapers and magazines have been steadily moving online, and it’s hard to find anyone who will argue that the trend will slow down in the coming years.
So, why then would anyone suggest that the current crop of ad networks might have seen their best days? To see the rest of this iMedia article CLICK HERE
iMedia has a very interesting article about Advertisers using Podcasts April 16, 2008
Posted by Mark Blei in : Uncategorized , add a commentRead More HERE
Great IMedia Facebook article March 10, 2008
Posted by Mark Blei in : Uncategorized , add a commentTom Deierlein welcome back! January 13, 2008
Posted by Mark Blei in : Uncategorized , add a commentIndustry leaders at the iMedia Agency Summit Give Dynamic Logic’s own Hero, Tom Deierlein a well deserved standing ovation and welcome back as they join his efforts to support Iraqi children & civilians. For more info www.tdfoundation.org
See the video of his presentation HERE and please consider making a tax-deductible donation to the TD foundation.
iMedia article located HERE
Tom Deirlein’s amazing story can be found on MSNBC at this link
We are all very happy at having our friend and colleague home and healthy back home with us. It was never the same without you Tom
The two sides of the Do-Not-Track controversy December 14, 2007
Posted by Mark Blei in : Uncategorized , add a commentDepending on who you ask, the proposed DNT list is either a massive mistake or a step in the right direction. Find out the pros and cons of an idea that could radically alter the marketing landscape.
Behavioral targeting has long been part of the online ad industry, with BT firms eager to use data harvested on the web to aide advertisers in their quest to serve up the perfect ad: the right message, to the right consumer at precisely the right time.
But a slew of acquisitions (AOL buying Tacoda, Yahoo! buying BlueLithium and Google’s purchase of DoubleClick, which still faces some regulatory hurdles) have propelled BT into the public spotlight, and not all the press is good news.
In November, IAB president Randall Rothenberg told attendees at ad:tech that looming legislation in the form of a proposed Do-Not-Track (DNT) list posed one of the greatest immediate threats to interactive advertising. A week later, Rothenberg addressed the Federal Trade Commission, where he presented the IAB’s objections to a DNT list. At the same meeting, The Center for Digital Democracy and the U.S. Public Interest Research Group made the case for a DNT list, arguing for a proposal that would put online marketers under rules similar to those that govern telemarketers.
To further flesh out both sides of the issue, iMedia asked the IAB’s Mike Zaneis, VP of public policy, and Lee Tien, a staff attorney for the Electronic Frontier Foundation (one of the groups backing the proposed DNT list), to participate in a Q&A.
READ THE REST OF THIS iMEDIA ARTICLE BY CLICKING HERE
How fewer ads can mean more dollars November 1, 2007
Posted by Mark Blei in : Uncategorized , add a comment
Dynamic Logic offers up proof that frequency capping can improve the results of your campaign.
Now that marketers are embracing digital media, its versatility and targeting capabilities, one of the more important and differentiating features of digital marketing is an ad-serving option known as “Frequency Capping.”
Frequency capping is the restriction on the amount of times a specific person (or technically their browser cookie) is shown a particular online ad, and is often cited as a way to avoid “banner burnout”: the point at which visitors are being overexposed to an ad and its impact begins to decline. Read the rest of this iMedia article by clicking HERE
