News Corp.'s IGN Rolls Out Greenpixels.com October 15, 2008
Posted by Mark Blei in : Uncategorized , add a comment
News Corp.’s IGN has quietly rolled out Greenpixels.com, a new content Web site geared for the fast growing universe of casual gamers, which includes a substantial number of women.
The site, which is currently live in beta form, is clearly aimed at the mainstream game player who is more inclined to spend time with Rock Band, the Nintendo Wii or online puzzle games like Peggle–which appeal to both men and women. As the site’s editor in chief Dana Jongewaard, puts it in her introductory note on the site, “This is no longer just a past-time for adolescent(-acting) boys and basement-dwelling social outcasts.”
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