eMarketer: Facts and Numbers for Teens / Tweens Via Hard Knox Life by Dave Knox November 19, 2008
Posted by Mark Blei in : Uncategorized , add a commentOver the weekend I had a chance to catch up on some of the recent eMarketer reports. They have been releasing quite a bit around Teens / Tweens and technology. In particular, their Kids & Teens Communication Revolutionaries provides some stellar information for any Brand Manager marketing to the youth market. For instance, by 2012 US youth will be almost 1 out of 5 Internet users.
Furthermore, this generation wants to communicate in different ways than older generations, with a much higher preference text messaging than e-mail.
Read The Rest—> eMarketer: Facts and Numbers for Teens / Tweens
Why I’m Loving the new LinkedIn Applications Hard Knox Life: A Brand Manager Blog by Dave Knox November 5, 2008
Posted by Mark Blei in : Uncategorized , add a commentI have been a big fan of LinkedIn for a long time. But its never been one of those social networking sites that I visit every day or spend much time on. Instead, I would bounce onto the site when I needed to add a new business connection or update my profile.
But that might just change thanks to the new LinkedIn Applications that were launched last week. While they only have a handful of applications right now, I am already finding them tremendously useful for tapping into information about my business network. While they have similarities to what you might find on Facebook, the real difference is the type of network you are tapping into. Each and every application on LinkedIn is extremely relevent to my business network. Take for instance the following:
Hard Knox Life: A Brand Manager Blog by Dave Knox October 15, 2008
Posted by Mark Blei in : Uncategorized , add a comment
Courtesy of Will Lion on Flickr
It continues to amaze me how many brands do not invest in digital, choosing instead to stay with the safety of traditional mass media (ie TV and print). When asked why, you will hear a lot of different answers, but none that haven’t been proven wrong time and time again. Digital is measurable. Digital can provide solid ROI. Digital can drive trial and awareness.
But if you are still struggling with justifying your digital investment, I think there are 4 important reasons digital should matter to your brand:
Read the rest—>Hard Knox Life: A Brand Manager Blog by Dave Knox
