Online Ad Growth Slowed To 11% In 2008 March 30, 2009
Posted by Mark Blei in : Uncategorized , add a commentOnline advertising growth was cut by more than half last year to 10.6% as the recession put the brakes on Internet ad spending after years of eye-popping gains. According to the latest figures released Monday by the Interactive Advertising Bureau and PricewaterhouseCoopers, online advertising last year reached $23.4 billion, with the fourth-quarter total of $6.1 billion virtually unchanged from each of the four previous quarters. The 2.6% increase in fourth quarter ad revenue compared to a year ago was the smallest since 2002 as the usual holiday season surge in ad spending failed to materialize. The 51% of total online ad dollars spent during the second half of 2008 was also the lowest percentage for the last six months of any year since 2002. Read The Rest—->Online Ad Growth Slowed To 11% In 2008
Double-Digit Growth for Video Game Software in 2008 February 5, 2009
Posted by Mark Blei in : Uncategorized , add a commentCombined video game software unit sales across the world’s three largest games markets grew 11% in 2008, totaling 409.9 million units vs. the 367.7 million units sold in 2007, according to the Top Global Markets report, writes Retailer Daily.
The integrated monthly report is from The NPD Group (US), GfK Chart-Track Limited (UK), and Enterbrain, Inc. (Japan).
The aggregate growth in the top 3 videogame markets are because of increases in the US and UK, with respective rises of 15% and 26%. Japan recorded a 13% decline in video game sales.
Read The Rest—>Double-Digit Growth for Video Game Software in 2008
Ailing Economy Could Fuel Online Growth In '09 December 19, 2008
Posted by Mark Blei in : Uncategorized , add a commentThe continued growth of new media coupled with the ailing economy spells both opportunity and adversity for the coming year, according to IPG Emerging Media Lab’s team of digital experts.
“We look at this next year as difficult, but filled with opportunities,” said Lori Schwartz, director of the Media Lab, during a press call on Thursday. “Online advertising is expected to grow, because marketers are looking for more accountability.”
That growth, however, also creates new challenges for agencies, as new media and technology companies like Microsoft and Google seek a larger share of online advertising and consumer attention. IPG, for one, plans to work as closely as possible with these potential competitors.
“Rather than approaching it from a fear point of view, we plan to keep our hands in the pie with them,” Schwartz said.
Read The Rest—>Ailing Economy Could Fuel Online Growth In ‘09
