Google and Dynamic Logic Co-Present Research on Rich Media Ad Effectiveness at ARF June 24, 2009
Posted by Mark Blei in : Uncategorized , add a commentAt the ARF’s Audience Measurement 4.0 yesterday, Amy Fayer from Dynamic Logic co-presented results with Google from a custom MarketNorms study measuring the effectiveness of different ad formats at achieving different branding goals. We have released this white paper for you to download (pdf),
There are already a few articles in which the research has been covered - Video In Rich Media Ads More Likely To Lead Customers To Purchase by MediaPost and WebProNews Google Analyzes Rich Media Ad Effectiveness .
If you have any questions related to this presentation or our capabilities please feel free to call us at 212-844-3728 and tell them you read about it in the Dynamic Logic Blog!
The Importance of Brand Building in a Recession February 9, 2009
Posted by Mark Blei in : Uncategorized , add a commentRead The Rest—>The Importance of Brand Building in a Recession
Google Takes Blow in Profit Margins, Still Beats Wall St. January 23, 2009
Posted by Mark Blei in : Uncategorized , add a commentYesterday Google reported deflated net income for 4Q08: a fall of 68% from the year prior. Revenue grew 28% to $5.7 billion, however, beating Wall Street expectations.
Net income for the quarter ending December 31 was $382 million, or $1.21 per share, compared with $1.2 billion — $3.79 per share — last year. These included one-time charges of $1.1 billion, accounting for the plummeting value of Google’s investments in Clearwire, a wireless broadband provider, and AOL.
Read The Rest—–>Google Takes Blow in Profit Margins, Still Beats Wall St.
Google Focuses on Retail Basics December 19, 2008
Posted by Mark Blei in : Uncategorized , add a commentOnline giant draws strength from brick-and-mortar sales.
Despite slowing, search advertising spending growth is predicted to stay in the double digits for the next five years. Clearly Google stands to gain from that trend, so one might expect the company to encourage retailers in their online sales along with their offline efforts. Yet John McAteer, industry director of retail at Google, told eMarketer the vast majority of its business will continue to involve supporting physical store sales.
iGoogle Themes Promote, Take Donations for, Favored Causes December 11, 2008
Posted by Mark Blei in : Uncategorized , add a commentGoogle is decking the halls with holiday giving by creating Themes for Causes, charity-designed skins for customizable iGoogle pages.
Read The Rest—>iGoogle Themes Promote, Take Donations for, Favored Causes
Even Google Gets Frugal in the Recession December 8, 2008
Posted by Mark Blei in : Uncategorized , add a commentEven internet superstars fall to earth eventually. While recent reports of layoffs and other cost-cutting measures at Google have been greatly exaggerated, the search giant’s culture of unbridled spending is finally coming to a halt. And that’s probably a good thing. “Hard times have forced discipline on them,” says Sanford Bernstein’s Jeffrey Lindsay, who predicts, “They’ll come back really powerfully. They can emerge as a much leaner and more competitive player.”
Read The Rest—> Even Google Gets Frugal in the Recession
Google gives online life to Life mag's photos November 19, 2008
Posted by Mark Blei in : Uncategorized , add a commentMOUNTAIN VIEW, Calif.—Google Inc. has opened an online photo gallery that will feature millions of images from Life magazine’s archives that have never been seen by the public before.
The new service, available at http://images.google.com/hosted/life, debuted Tuesday with about 2 million photos. Eventually, Google plans to scan all 10 million photos from Life’s library so they can be viewed on any computer with an Internet connection.
About 97 percent of Life’s archives have not been publicly seen, according to Life.
The photos can be printed out for free as long as they aren’t being used as part of an attempt to make money. Time Warner Inc., Life’s parent company, hopes to make money by selling high-resolution, framed prints. The orders will be processed through Qoop.com.
Read The Rest—>Google gives online life to Life mag’s photos
Google Nears 72% of U.S. Searches in October November 19, 2008
Posted by Mark Blei in : Uncategorized , add a commentGoogle had a large majority of search market share in October, accounting for 71.70% of all U.S. online searches conducted in the four weeks ending November 1, 2008, while Yahoo Search, MSN Search and Ask.com received 17.74%, 5.40% and 3.53%, respectively, according to October data from Hitwise, MarketingCharts reports.
Read The Rest—>Google Nears 72% of U.S. Searches in October
YouTube Lets Advertisers Peddle via Search Results Pages November 14, 2008
Posted by Mark Blei in : Uncategorized , add a commentn a continuing push to monetize the site, Google will begin selling space to advertisers on YouTube search results pages.
Advertisers can bid to promote themselves via YouTube Sponsored Videos; the ad results will appear on the right-hand side of the YouTube search results with a small image and some text, writes The New York Times. As with Google search, advertisers can set a maximum price per click; they are charged each time a viewer clicks on the ad. How high the ad appears within the results depends on a number of elements, including not only how much the advertiser is paying per click but also how much interest the message has generated in the past, AP writes.
Read The Rest—>YouTube Lets Advertisers Peddle via Search Results Pages
Google South Africa aims to stop ‘agency fraud' (Agency director Laments that Search Cannot be tracked by AdIndex) November 14, 2008
Posted by Mark Blei in : Uncategorized , add a commentGoogle aims to stop ‘agency fraud’
Myth and misunderstanding is leading to digital mayhem in the industry, whereby agencies are being accused by digital behemoth Google of committing fraud or, at the very least, irresponsible accounting with their clients cash online. As a result, Google announced today, Friday, 14 November 2008, that it would be ‘Google certifying’ five key agencies leading this space in 2009.
Read The Rest—> Google aims to stop ‘agency fraud’
