Real Advertising in 2008? February 13, 2008
Posted by Mark Blei in : Uncategorized , add a comment.
By Mark Blei
While looking at my Blogroll today I noticed that Giles Rhys Jones of Ogilvy London had been over taking a peak. Giles has a really excellent blog himself called Interactive Marketing Trends that I highly recommend. As bloggers are wont to do, I scanned over some of his content and found two great clips, one of them a funny little clip about WPP which I would post but won’t for fear my boss will steal my shoes when I’m wondering off for coffee, and then I caught this great video that was done by a group called Improv Everywhere.
Which Giles said and I agree was a great example of what he calls “real advertising” and compared it to the Sony Bravia Ad recently . It’s interactive clips like this that also bring the audience into the making of it, and by showing the crowd reaction from the perspective of the makers of the film, make it even more engaging to the viewer as they feel like they are part of the process of the creation of the art and less a passive viewer.
He also pointed out that 2008 could be the year that this new field of reality advertisement takes hold, which Giles postulates and I agree is a great way to spread both WOM and Viral advertising and shows how people can use sites like YouTube as a vehicle for their advertisement and both entertain and keep viewers engaged and looking for more.
Well done Giles! My curiosity however is peaked, and I must ask what Nick at Dartington meant when he commented on the WPP clip’s relevancy being due to the fact that he actually had an exotic dancer on stage recently.
Tell Nick to call me about any openings he might have in whatever department requires exotic dancers. I’m obviously in the wrong end of this industry .
This posting is a personal opinion article by Mark Blei who is in Business Development for Dynamic Logic Inc and the author of this blog. None of the content of this article is meant to be an opinion of Dynamic Logic, It’s parent company Millward Brown or anybody but the writer.
