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Online Ad Growth Slowed To 11% In 2008 March 30, 2009

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Online advertising growth was cut by more than half last year to 10.6% as the recession put the brakes on Internet ad spending after years of eye-popping gains.

According to the latest figures released Monday by the Interactive Advertising Bureau and PricewaterhouseCoopers, online advertising last year reached $23.4 billion, with the fourth-quarter total of $6.1 billion virtually unchanged from each of the four previous quarters.

The 2.6% increase in fourth quarter ad revenue compared to a year ago was the smallest since 2002 as the usual holiday season surge in ad spending failed to materialize. The 51% of total online ad dollars spent during the second half of 2008 was also the lowest percentage for the last six months of any year since 2002.

Read The Rest—->Online Ad Growth Slowed To 11% In 2008

Time Warner, TWC Report Q4 Losses on Writedowns February 5, 2009

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Momentum for premium services such as DVRs has continued to decline.

NEW YORK Time Warner and Time Warner Cable on Wednesday reported fourth-quarter losses on $24.2 billion in impairment writedowns to account for the lowered value of assets.

TW, which expects to soon spin off TWC, also projected a 2009 profit for its remaining content businesses of 66 cents per share.

Read The Rest–> Time Warner, TWC Report Q4 Losses on Writedowns

Remember Online Dating? January 23, 2009

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Usage is down, but revenues are up. Some consumers are still in love with Internet matchmaking.

Online dating seems like one of those things everyone did when the Web was new, then dropped after a while. In fact, the percentage of Internet users in the US who visit online dating sites is down, but online dating revenues are up.

Read The Rest—>Remember Online Dating?