Traditional Media Use Stabilizes as Online Rises January 29, 2009
Posted by Mark Blei in : Uncategorized , add a commentOnline shopping and social networking jumped while TV news was flat.
Traditional media usage by Internet users in the US remained largely steady in 2008 after falling in 2007, judging by respondents to a Ketchum and USC Annenberg Strategic Public Relations Center survey conducted in late 2008. For instance, less than two-thirds of respondents said they watched major network TV news, about the same as in 2007 but down from the 71% who said so in 2006. Traditional media use leveled off while use of shopping and social networking Websites rose sharply, increasing their attraction for marketers. Shopping sites, for example, more than doubled in popularity to be visited by 35% of Internet users in 2008. Ketchum and USC Annenberg also noted 44% of shopping site visitors read consumer reviews and comments, expanding the sites’ influence.
Read The Rest—>Traditional Media Use Stabilizes as Online Rises
Remember Online Dating? January 23, 2009
Posted by Mark Blei in : Uncategorized , add a commentUsage is down, but revenues are up. Some consumers are still in love with Internet matchmaking.
Online dating seems like one of those things everyone did when the Web was new, then dropped after a while. In fact, the percentage of Internet users in the US who visit online dating sites is down, but online dating revenues are up. Read The Rest—>Remember Online Dating?
Online Video Goes Global December 19, 2008
Posted by Mark Blei in : Uncategorized , add a commentThe number of online video viewers will grow by more than two-thirds to 941 million in 2013, from 563 million in 2008, according to ABI Research.
The 2013 estimate represents just over one-half of the 1.8 billion consumers expected to use the Internet that year.
Although online video viewing is growing among Internet users worldwide, viewing varies greatly from country to country. More than three-quarters of consumers in Australia, Germany, India, Japan, the UK and the US surveyed in Q3 2008 by IBM Global Business Services said they watched video on their PCs—outpacing viewership for the world as a whole.
Read The rest—>Online Video Goes Global
Google Focuses on Retail Basics December 19, 2008
Posted by Mark Blei in : Uncategorized , add a commentOnline giant draws strength from brick-and-mortar sales.
Despite slowing, search advertising spending growth is predicted to stay in the double digits for the next five years. Clearly Google stands to gain from that trend, so one might expect the company to encourage retailers in their online sales along with their offline efforts. Yet John McAteer, industry director of retail at Google, told eMarketer the vast majority of its business will continue to involve supporting physical store sales.
Social Networkers Aren’t There for Ads December 5, 2008
Posted by Mark Blei in : Uncategorized , add a commentUsers want to communicate with each other, not necessarily with brands.
Monetizing social networks was challenging enough before the economic news got so gloomy—it will get even harder now. That’s because the huge traffic numbers at MySpace, Facebook, Bebo and the rest do not necessarily translate into ad dollars. More than one-half of the US population surveyed uses social networking sites, according to IDC, but the ad dollars have not followed. The research company found more than 75% of social network site users logged in at least once a week and 57% did so daily. IDC also said more than 61% of those users spent more than 30 minutes per session on social network sites, and 38% remained parked for 1 hour or more. Good news for marketers, right? Not necessarily. Only 57% of social network site users said they clicked on an ad in the past year, compared with 79% of all Internet consumers.
Read The Rest—->Social Networkers Aren’t There for Ads
Learning to Work with Social Networks December 2, 2008
Posted by Mark Blei in : Uncategorized , add a commentDECEMBER 2, 2008
A developing medium offers new targeting options.
While many marketers want to use social networks as part of their strategies, they still have no clear list of best practices for the medium. Getting friends to spread a marketing message to each other is a great goal, but how is that best done? A November article in Ad Age detailed efforts to use the connections between social network users. Paul Moore, director of insights at Yahoo!, found that targeting friends of a given sports fan led to more reach than targeting fans who did not know each other—even if the fan’s friends did not identify an interest in sports themselves. Read The Rest—>Learning to Work with Social Networks
eMarketer: Facts and Numbers for Teens / Tweens Via Hard Knox Life by Dave Knox November 19, 2008
Posted by Mark Blei in : Uncategorized , add a commentOver the weekend I had a chance to catch up on some of the recent eMarketer reports. They have been releasing quite a bit around Teens / Tweens and technology. In particular, their Kids & Teens Communication Revolutionaries provides some stellar information for any Brand Manager marketing to the youth market. For instance, by 2012 US youth will be almost 1 out of 5 Internet users.
Furthermore, this generation wants to communicate in different ways than older generations, with a much higher preference text messaging than e-mail.
Read The Rest—> eMarketer: Facts and Numbers for Teens / Tweens
How Much Will Online Travel Slow? November 14, 2008
Posted by Mark Blei in : Uncategorized , add a commentDigital bookings shift into a lower gear.
Online travel bookings will total $98.2 billion in 2008, up just 9% over 2007, according to PhoCusWright. The company said that some online travel providers would fare better than others, with rail sales growing by 28%, while hotel bookings would rise only 8%. If the numbers prove true, this will be the first year of mere single-digit growth for US online leisure/unmanaged business travel. However, online growth will still be twice as high as that of the total travel market.
Read The Rest—>How Much Will Online Travel Slow?
Online Buyers Use Many Channels – eMarketer November 11, 2008
Posted by Mark Blei in : Uncategorized , add a commentAmazon, eBay and MySimon all have their fans.
Some online buyers in the US like to make their purchases direct from fixed-price third-party sites such as Amazon. Others like auction sites such as eBay or comparison shopping sites such as MySimon. However, no one platform dominates when it comes to online buying preferences, judging by a September 2008 study by Piper Jaffray. Respondents preferred fixed-price third-party sales most, followed by going directly to a retailer’s Website, then search, auction and comparison sites.
Read The Rest —>Online Buyers Use Many Channels – eMarketer
Blogging Becomes Mainstream October 16, 2008
Posted by Mark Blei in : Uncategorized , add a commentBlogging has become so pervasive and influential that the lines between blogging and the mainstream media have disappeared.
That is the main finding of a Technorati-sponsored survey of bloggers conducted in July and August 2008 by Decipher.
Blogs are now mainstream media,” said Richard Jalichandra, CEO of Technorati, in an interview with eMarketer. “We’ve certainly seen that with the number of professional, semiprofessional and passion/enthusiast bloggers who are creating real media experiences. At the same time, you’re also seeing mainstream media come the other direction to add blog content.”
comScore Media Metrix found that blogs had 77 million unique visitors in the US in August 2008, compared with 75.1 million unique visitors to MySpace and 41 million to Facebook. In July 2008, comScore’s ranking of the top 10 entertainment Websites included four blogs. Two of those, OMG and TMZ, were rated Nos. 1 and 2, respectively.
READ THE REST HERE—>eMarketer Blogging Becomes Mainstream
