Dynamic Logic Translates Purchase Intent into Estimated Sales with Conversion Index September 22, 2009
Posted by markblei in : Sales and Marketing , add a comment
We are pleased to announce the official launch of our ROI-driven solution — Conversion Index. Conversion Index allows our clients to further understand the branding impact of their campaigns by translating Purchase Intent into estimated sales.
In today’s economy, as the need for ROI grows, our clients often want a metric closer to actual sales. Through Conversion Index, an add-on to brand studies, clients can quantify impact of a digital advertising campaign by converting a Purchase Intent delta into an estimate of actual purchase or other KPI measures.
Conversion Index can be ideal for estimating sales impact of established or new products, line extensions, new formulations, etc. and can offer insight in these areas and more:
- How many people who say they are going to buy my product actually do?
- How many incremental purchasers were there? Incremental purchases?
- Where did I source my incremental purchases from? New customers? Existing customers?
- How can I convert a non-sales event, like intent to go see a doctor, into actual behavior?
To learn more about how Conversion Index can help you convert Purchase Intent into estimated sales, contact sales@dynamiclogic.com
Mention you saw it here firs,t and you wil win a prize ofl all the Chinese food menus that have been randomly stuck under our doors in the last seven years.
Solutions Spotlight On Mobile AdIndex July 20, 2009
Posted by markblei in : Dynamic Logic Press Release , add a comment
