Survey: Ad Execs Target Discovery, ESPN January 14, 2009
Posted by Mark Blei in : Uncategorized , add a commentNEW YORK A new Beta Research survey of advertising executives suggests that clients may be spending more of their 2009 marketing dollars on cable networks like Discovery Channel and ESPN.
After polling 225 ad professionals — of which 150 were identified as agency players while the remaining 75 were culled from the client ranks — Beta found that 45 percent of respondents said they would increase their ad spending on Discovery this year, while 44 percent predicted they’d invest in more ESPN.
TBS was the third most-cited cable network in the Beta study, as 40 percent of those quizzed indicated that they would pick up more of the Turner network’s inventory in ’09. Food Network took fourth (39 percent), while top-rated USA Network finished just behind the Scripps flagship (38 percent).
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Economy Shrinking 65% of CMO Ad Budgets, Money Shifts Toward Digital October 2, 2008
Posted by Mark Blei in : Uncategorized , add a commentNearly two-thirds (65%) of CMOs and marketing execs say their ad budgets will decrease because of the troubled economy, but more of their money will go toward digital/interactive marketing than before, according to a survey (pdf) from Epsilon
READ THE REST HERE Economy Shrinking 65% of CMO Ad Budgets, Money Shifts Toward Digital
Big Media Cos. Take Hits, but Sit Well-Positioned to Weather the Crunch – Media Buyer Planner October 1, 2008
Posted by Mark Blei in : Uncategorized , add a commentDiversified companies like Walt Disney, News Corp., Time Warner and Viacom are well-positioned to weather the current credit crunch; they are likely to be supported by predictable revenue streams and high margins, according to Fitch Ratings.
In addition, the companies’ credit lines are unlikely to be affected by the mergers of Citigroup with Wachovia and Bank of America with Merrill Lynch, writes Bloomberg.
Still, shares of Walt Disney and Time Warner were hit hard after the House refused to pass the government bailout package for the financial sector. The companies led the entertainment sector in losses, both declining 9.2 percent on Monday. The market rallied on Tuesday, regaining a large part of what it lost the day before, but media stocks lagged in the bounce-back, Broadcasting & Cable points out.
MediaPost Publications – Ad Execs Short Media 'Options,' Plan To Consider Fewer Outlets – 10/01/2008 October 1, 2008
Posted by Mark Blei in : Uncategorized , add a commentby Joe Mandese, Wednesday, Oct 1, 2008 8:30 AM ET Amid waning economic confidence and reduced expectations for U.S. advertising budgets, media sales organizations will have to compete even more fiercely for a dwindling number of media slots being planned by U.S. advertising executives. The finding, which comes from industry researcher Advertiser Perceptions Inc.’s “Media Economy Report,” is the latest bad news in a progression of downward mobility for the U.S. advertising economy. The study finds that the number of media brands being “considered” by advertisers and agencies has declined precipitously, meaning individual media outlets will be facing their toughest competition ever when vying for a slice of what are also likely to be smaller advertising pies.
JPMorgan lowers online display advertising forecast September 5, 2008
Posted by Mark Blei in : Uncategorized , add a commentNew York—Citing the worsening economy, JPMorgan Chase lowered its forecast for online display advertising in the U.S. to $8.2 billion this year, down from an earlier projection of $8.6 billion.
JPMorgan projects online display advertising will total $9.4 billion in 2009, down from an earlier forecast of $10.0 billion.
It also lowered its forecast for search advertising. Search is now expected to grow 27% this year, down from an earlier projection of 32%. Next year, search is forecast to grow by 26%.
—Kate Maddox
