Digital Britain report: Broadband for all by 2012 January 29, 2009
Posted by Mark Blei in : Uncategorized , add a commentLONDON – In its Digital Britain report issued today the Government has set out its aim to develop a universal broadband service by 2012, which it called vital for Britain, one that offers nationwide broadband speeds of up to 2mb per second and includes wireless coverage.
In the Digital Britain interim report, the Government stressed the importance of ensuring “that being digital is within the grasp of everyone”
Subject to further analysis, the government believes that a speed of 2mb per second is the most realistic option for a universal service, when factoring in costs, capability and the connection of the absolute number of homes.
The Government intends to develop detailed proposals for the design and operation of a new, more broadly-based scheme to fund the Universal Service Commitment, including who should contribute and its governance and accountability structures.
It plans to encourage the development of public service champions of universal take up and intends to appoint a digital inclusion champion and expert taskforce to drive the Government’s work on digital inclusion.
It is intended that the champion “will provide a clear channel of communication between central and local government, industry, third and public sectors, and the client group, to ensure all available expertise and resource is harnessed in pursuit of a shared understanding of digital inclusion”.
Read The Rest——> Digital Britain report: Broadbarend for all by 2012
Broadband Gets Upfront About Vindico and Web TV… May 15, 2007
Posted by Mark Blei in : Uncategorized , add a commentBroadband Gets Upfront About Vindico and Web TV…
Broadband Gets Upfront About Vindico and Web TV
Video ad network Broadband Enterprises will conduct an upfront presentation to announce five new webseries and a new ad platform, reports MediaWeek.
The upfront session, where the five webseries will be announced, is scheduled for May 17, strategically set during the week that networks hold signature sales events.
Broadband is also anxious to show off Vindico. Broadband expects the platform’s tracking and measurement capabilities will appeal to advertisers seeking standards in video advertising. Broadband submitted Vindico to both the Interactive Advertising Bureau and Media Ratings Council for accreditation.
While members of the ad industry doubt the merits of replicating the upfront sales model for online media, CEO Matt Wasserlauf of Broadband calls the market “a TV market, and we are an extension of that.” He also points out that the “machinery” of the TV world is “about scale and quality.”
