Groups seek FTC probe of possible mobile marketing privacy abuse January 14, 2009
Posted by Mark Blei in : Uncategorized , add a commentRead The Story -HERE
Microsoft rolls out b-to-b campaign January 14, 2009
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‘Financial Week’ to become online-only publication December 11, 2008
Posted by Mark Blei in : Uncategorized , add a commentNew York—Crain Communications Inc.’s Financial Week will become an online-only publication, the company said Wednesday. The Dec. 7 issue is the final print version of the publication.
Read The Rest—>‘Financial Week’ to become online-only publication
Microsoft names president of online service group December 5, 2008
Posted by Mark Blei in : Uncategorized , add a commentRedmond, Wash.—Microsoft Corp. announced that Oi Lu will join the company as president of its online services group, effective Jan. 5.
Read The Rest—>Microsoft names president of online service group
Exposure to display ads lifts search activity by 155% December 5, 2008
Posted by Mark Blei in : Uncategorized , add a commentIrvine, Calif.—Paid and organic searches and clicks are dramatically influenced by online display ads, lifting search queries overall by 155%, according to a newly released study.
Read The Rest–> Exposure to display ads lifts search activity by 155%
Newspapers see falling online ad spending in Q3 :: BtoB Magazine December 2, 2008
Posted by Mark Blei in : Uncategorized , add a commentNewspapers see falling online ad spending in Q3. CLICK TO READ :: BtoB Magazine
Survey: E-mail remains top Internet activity :: BtoB Magazine December 2, 2008
Posted by Mark Blei in : Uncategorized , add a commentSurvey: E-mail remains top Internet activity CLICK TO READ :: BtoB Magazine
Report finds most blogs host advertising :: BtoB Magazine December 2, 2008
Posted by Mark Blei in : Uncategorized , add a commentReport finds most blogs host advertising CLICK TO READ :: BtoB Magazine
Gartner sees big potential in targeted video ads :: BtoB Magazine November 11, 2008
Posted by Mark Blei in : Uncategorized , add a comment“Stamford, Conn.—Market research company Gartner Inc. is forecasting that ad sales based on short online video clips could reach $1.5 billion by 2012, up from an estimated $75 million this year.”
Read The rest—>Gartner sees big potential in targeted video ads :: BtoB Magazine:
AOL and T-Mobile partner on billion-impression campaign :: BtoB Magazine November 11, 2008
Posted by Mark Blei in : Uncategorized , add a commentNew York—AOL’s Platform-A and T-Mobile USA announced a two-day web ad campaign to promote the T-Mobile G1 phone. The campaign, called “T-Mobile Billion Block,” will deliver one billion impressions over the Platform A ad network on Nov. 10 and 11, designed to reach 90% of online users. The campaign is the largest yet for Platform-A, which formed last year through the merger of AOL’s advertising business, Advertising.com, TACODA and Quigo.
AOL and T-Mobile partner on billion-impression campaign :: BtoB Magazine
