Publicis Makes Another Buy in Asia December 2, 2008
Posted by Mark Blei in : Uncategorized , add a commentFull-service shop joins fold under auspices of Leo Burnett
Dec 2, 2008
BOSTON Publicis Groupe continued its expansion efforts and added to its Asian holdings with the acquisition of W&K Communications, a full-service agency in China (not affiliated with Wieden + Kennedy).
Moving forward, the 100-person shop will be known as Leo Burnett Beijing Advertising and operate as part of Publicis’ Chicago-based Burnett agency network. Guo Weijun, chairman, and Wang Yi, managing director, continue to lead operations, reporting to Michael Wood, CEO of Leo Burnett Greater China. Financial terms of the deal were not disclosed.
The agency provides advertising, promotions, TV production and media-buying services for clients such as Air China, Mengniu (a dairy), Yutong (a bus company), Daliyuan and Holiland (food), PICC (insurance) and Tsingtao Beer.
“We will not only increase our market share, but we will create ideas that will connect with people and impact their behavior in a relevant, interesting and useful way. I anticipate great things from this partnership,” said Tom Bernardin, global chairman and CEO of Leo Burnett.
Read The Rest–>Publicis Makes Another Buy in Asia
Havas' Q3 Organic Growth Slows to 1.5% November 14, 2008
Posted by Mark Blei in : Uncategorized , add a commentBOSTON Beleaguered by a rough North American market and the loss of Dell business in Asia, Havas saw its third-quarter organic growth slow to 1.5 percent, compared to more than 9 percent in the same period a year ago.
The Paris-based holding company reported Q3 revenue of slightly less than $460 million for a 1.5 percent organic gain. By way of comparison, Havas’ rival Publicis Groupe posted a Q3 organic spike of 4 percent.
Ad spending cuts in the tourism and banking sectors in North America precipitated a $20 million Q3 revenue dip in that market to $142 million. In Asia, revenue fell to $19 million, off $5 million from Q3 in 2007.
So far this year, Havas’ global revenue has risen nearly 6 percent in organic terms to almost $1.5 billion.
Havas said its 11-12 percent ‘08 operating margin goal remains intact.
Read The Rest—>Havas’ Q3 Organic Growth Slows to 1.5%
Lightspeed Research and Millward Brown-ACSR Form Data Solutions Venture in China July 18, 2007
Posted by Mark Blei in : Uncategorized , add a commentLightspeed Research and Millward Brown-ACSR Form Data Solutions Venture in China
BASKING RIDGE, N.J.–(BUSINESS WIRE)–In response to a growing demand for consumer insights in China, Lightspeed Research, a global interactive data solutions company, today announced the formation of a joint venture company with Millward Brown-ACSR, the 5th largest research agency in China. The new company will be known as Lightspeed MB-ACSR. The venture will leverage the combined power of Lightspeed Research’s leading global research panel networks with Millward Brown-ACSR’s best in class data collection services, offering clients a premiere interactive data solutions company in the China marketplace.
The two research companies are joining together in a 50/50 partnership to form a “China solution” to assist other marketers in targeting consumers and gaining insights in the China market. Through this venture, Lightspeed MB-ACSR will provide online data collection solutions to Kantar companies including Millward-Brown, Research International China, and Oracle Added Value, as well as to other non-Kantar clients.
“Having MB-ACSR as a partner in China brings a great deal of local expertise and we are very excited about the new venture. The combination of Lightspeed and MB-ACSR creates a leader in interactive research services in China by providing clients with seamless online data services,” states Anne Hedde, Lightspeed Research President and Group CEO.
Added Mr. Yuxian Gao, Chairman, Millward Brown-ACSR: “When Millward Brown acquired ACSR earlier this year, we already had an online panel of over 200,000 people across China. By combining Lightspeed Research’s unparalleled global experience in online panel research with our deep understanding of the local market, we hope to grow the panel to at least 400,000 by 2008. I am tremendously excited about the opportunities this opens up for marketers both inside and outside of China. Our new panel will be a major force in the online research industry in China. This is like the birth of a new star.”
A General Manager will shortly be appointed to head the new company which will operate from Beijing and Shanghai.
About Lightspeed Research
Lightspeed Research is a global interactive data solutions provider delivering effective research results through global panels. Through its network of panels, Lightspeed Research can provide access to household members across 34 countries in Europe, North America and Asia-Pacific.
Lightspeed Research is a member of WPP (NASDAQ: WPPGY), one of the world’s leading communications services companies. For more information, please visit www.lightspeedresearch.com or send an e-mail to info@lightspeeedresearch.com.
About Millward Brown-ACSR
Millward Brown-ACSR was formed in June 2006 when ACSR, one of China’s oldest and most respected market research agencies, was acquired by Millward Brown. With offices in Beijing, Shanghai and Guangzhou, Millward Brown-ACSR has formidable data collection facilities across urban and rural China. The company is recognized as one of the most innovative and dynamic market research consultancies in the country. It offers clients qualitative and quantitative research solutions to their brand, communications, customer service and strategic retail management business issues.
About Millward Brown
Millward Brown is one of the world’s leading research agencies and is expert in effective advertising, marketing communications, media and brand equity research. Through the use of an integrated suite of validated research solutions — both qualitative and quantitative — Millward Brown helps clients build strong brands and services. Millward Brown has more than 70 offices in 44 countries. Additional practices include Millward Brown’s Global Media Practice (media effectiveness unit), Millward Brown Optimor (focused on helping clients maximize the returns on their brand and marketing investments), Millward Brown Precis (PR measurement practice), Dynamic Logic (the world leader in digital marketing effectiveness), and KMR (provider of global Target Group Index [TGI] the world’s leading media and market profiling tool). Millward Brown is part of Kantar, WPP’s insight, information and consultancy group. www.millwardbrown.com
About Kantar
Kantar is one of the world’s largest research, insight and consultancy networks and part of the WPP Group. We help clients make better business decisions through a deeper understanding of their markets, their brands and their customers. Kantar brings together a diverse group of outstanding marketing insight and consulting companies – each an expert in their field who can work together seamlessly to help clients address business issues in a holistic and strategic way.
Companies include: Added Value Group, AMRB, BMRB, BPRI, Cannondale Associates, Center Partners, Glendinning Management Consultants, Henley Centre Headlight Vision, IMRB, Kantar Operations, KMR Group, Lightspeed Research, MVI, Mattson Jack Group, Millward Brown, Research International, RMS and Ziment Group. The Group operations in 160 countries across 60 markets worldwide.
For further information please visit us at: www.kantargroup.com
Press Inquiries:
Lightspeed Research
Tammy Talley, +1 908-630-0542
Director, Marketing and Product Development
info@lightspeedresearch.com
or
Millward Brown
Jean McDougall, +44 (0) 1926 826264
Global Communications & Marketing Director
Jean.McDougall@uk.millwardbrown.com
comScore Issues First Review of Asia/Pacific Internet Usage July 11, 2007
Posted by Mark Blei in : Uncategorized , add a commentcomScore Issues First Review of Asia/Pacific Internet Usage…
comScore Issues First Review of Asia/Pacific Internet Usage
The Asia/Pacific region accounts for one-third of the world’s online population, with a wide range of Internet penetration rates – from 3 percent in India to 65 percent in Korea – according to comScore’s first comprehensive review of Internet behavior covering 10 countries in the Asia/Pacific region, reports MarketingCharts.
Some findings from the May comScore World Metrix review (home and work locations, age 15 or older):
- Nearly 284 million people accessed the Internet from either a home or work computer in the Asia/Pacific region – the equivalent of 10 percent of the Asia/Pacific population.
- On average, each person in the Asia/Pacific region visited the Internet on 13.8 days of the month and spent 20.2 hours viewing 2,171 pages.
- Those compare with the global monthly averages of 17.1 usage days, 25.2 hours, and 2,519 pages, indicating that the Asia/Pacific’s PC-based Internet usage is somewhat lagging.
- Yahoo sites are the most popular in the region, ranking in the top three positions in seven of the ten countries studied.
MarketingCharts provides some country-specific findings from the comScore study.
