Alejandro Molina checks in with some helpful tips January 14, 2010
Posted by Mark Blei in : Staff posts , add a commentHi. My name is Alejandro Molina and I work on the tech team in the NYC office as a QA/Support Analyst. I was once an avid user of ad blocking software. But as time went on, I saw site after site close down due to lack of funds. These days, it’s hard to not see how important online advertising can be for sites that need the money to stay afloat. Even so, it’s sometimes hard to see online advertising in a positive light when I run into intrusive ads that take over the webpage and interrupt what I’m doing. Working at a company that tells these online agencies that such ads should be frowned upon is a good feeling.
In my time here, I’ve learned a few other tips about making online advertising more effective. Make sure your ads are not intrusive. Don’t interrupt the user’s experience if you can avoid it. Make the message relevant to the user. If I’m on a website that targets a specific audience, make sure you are advertising product that really is relevant to that particular audience. Also, make sure your ads are perfectly clear and eye catching without being annoying. Attention spans online only last so long, that if your ad is confusing or takes more than a few seconds to get the point, you’ve already lost half your audience scrolling down the page or clicking to somewhere else.
Keep to at least these points and even a former ad blocker like me will pay attention to your ad.
