Dynamic Logic Inc. Online Research Blog » Accounts on the Move http://dynamiclogicblog.com Fri, 15 Jul 2011 22:12:09 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Accounts on the move Via Media Posts Accounts on the movehttp://dynamiclogicblog.com/2009/04/27/accounts-on-the-move-via-media-posts-accounts-on-the-move/ http://dynamiclogicblog.com/2009/04/27/accounts-on-the-move-via-media-posts-accounts-on-the-move/#comments Mon, 27 Apr 2009 20:42:00 +0000 Mark Blei http://dynamiclogic.wordpress.com/2009/04/27/accounts-on-the-move-via-media-posts-accounts-on-the-move/
Home Depot
Initiative
Incumbent Initiative was awarded Home Depot’s media account and also picked up digital chores, previously handled by Digitas. The agency bested Mindshare, Carat and Zenith Optimedia for the win. The account is valued at $600 million.
UPS
In Review
UPS placed its global advertising account, estimated at $150 million, in review. The Martin Agency currently handles the domestic portion of the account and will participate in the review.
Sands Casino Resort
Horizon Media
Horizon Media was tapped to handle media planning, buying and marketing counsel for Sands Casino Resort in Bethlehem, Pennsylvania.
Ace Hardware
In Review
Ace Hardware placed creative chores on its $50 million account in review. Mars Advertising currently handles the work.
Ashley Furniture HomeStores
Zimmerman
Ashley Furniture HomeStores awarded creative and media duties on its $50 million advertising account to Zimmerman.
T. Marzetti Company
Empower MediaMarketing
Empower MediaMarketing has been assigned media planning, buying, digital strategy, creative and Web site development chores for T. Marzetti Company, the specialty food division of Lancaster Colony Corporation. Media was previously handled in-house.

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]]> http://dynamiclogicblog.com/2009/04/27/accounts-on-the-move-via-media-posts-accounts-on-the-move/feed/ 0 Media Post Accounts On The Move Feb 9, 2009 Issuehttp://dynamiclogicblog.com/2009/02/09/media-post-accounts-on-the-move-feb-9-2009-issue/ http://dynamiclogicblog.com/2009/02/09/media-post-accounts-on-the-move-feb-9-2009-issue/#comments Mon, 09 Feb 2009 20:34:00 +0000 Mark Blei http://dynamiclogic.wordpress.com/2009/02/09/media-post-accounts-on-the-move-feb-9-2009-issue/ For more great MediaPost content and Newsletters CLICK HERE


CBS Films
MPG
MPG was awarded media planning and buying duties on the $100 million CBS Films account.
Aldi
McCann Erickson
McCann Erickson was tapped as lead agency for grocery store chain, Aldi.
ALPO
Fallon
Fallon has been named agency of record for Purina’s ALPO brand of dog food. The agency will handle creative and strategic planning responsibilities for the brand. Creative breaks in the upcoming weeks.

iNSPIRE!
Boost Mobile
iNSPIRE! has been named the national Hispanic agency of record for Boost Mobile. The agency will provide strategic planning as well as media planning and buying.
Starbucks
Draftfcb
Draftfcb was awarded a direct marketing and CRM assignment from Starbucks.

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]]> http://dynamiclogicblog.com/2009/02/09/media-post-accounts-on-the-move-feb-9-2009-issue/feed/ 0 Media Post Accounts On The Move Feb 2, 2009 Issuehttp://dynamiclogicblog.com/2009/02/05/media-post-accounts-on-the-move-feb-2-2009-issue/ http://dynamiclogicblog.com/2009/02/05/media-post-accounts-on-the-move-feb-2-2009-issue/#comments Thu, 05 Feb 2009 17:41:00 +0000 Mark Blei http://dynamiclogic.wordpress.com/2009/02/05/media-post-accounts-on-the-move-feb-2-2009-issue/ For more great MediaPost content and Newsletters CLICK HERE


China Mobile
Zenith Media
Zenith Media was awarded China Mobile’s $100 million media account. The agency successfully defended the account against Mindshare, Carat and Universal McCann.
BMW
In Review
Universal McCann and incumbent GSD&M Idea City are the remaining two agencies vying for BMW’s $200 million media account.
Sony Electronics Latin America
Mediaedge:cia
Sony Electronics Latin America awarded Mediaedge:cia its $150 million media planning and buying account.
Chantix
Mcgarrybowen
Pfizer moved creative chores on Chantix, a smoking-cessation drug, from McCann HumanCare to Mcgarrybowen. The account is valued at $60 million.
Hewlett-Packard
BBDO
BBDO Worldwide was awarded Hewlett-Packard’s consolidated Imaging and Printing Group account.
Saudi Arabian Airlines
Cliff Freeman & Partners
Cliff Freeman & Partners was named agency of record in the U.S. for Saudi Arabian Airlines, the national airline of Saudi Arabia. The agency will be responsible for all creative, interactive and media executions.
The Barbados Tourism Authority
MMG Worldwide
Following a four-month review, MMG Worldwide was awarded a three-year advertising agency of record contract with The Barbados Tourism Authority. The campaign, launching in the spring, will include print, broadcast and online marketing and promotion to raise awareness of the Barbados brand and increase travel to the country. The account is valued at $8 million. ISM previously handled the account.
Sony Latin America
La Comunidad
La Comunidad was awarded strategic, integrated advertising and marketing duties for Sony Latin America.
TuitionBids.com
TDA Advertising & Design
TuitionBids.com named TDA Advertising & Design as its first advertising agency of record. The agency will handle corporate design, online and cable television advertising and sponsorship marketing, with first work launching this summer. The account is valued at $1 million.
New York City Ballet
AKQA
AKQA was tapped by New York City Ballet to be its first digital agency of record.
Denver Center Theatre Company
Cactus d>
Denver Center Theatre Company hired Cactus as its agency of record.
Carlsberg Canada
GJP Advertising
Carlsberg Canada tapped GJP Advertising as its agency of record. New work will launch in the spring.
Hess Corporation
Organic
Organic was named a digital agency for Hess Corporation.

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]]> http://dynamiclogicblog.com/2009/02/05/media-post-accounts-on-the-move-feb-2-2009-issue/feed/ 0 Media Post Accounts On The Move Jan 26, 2009 Issuehttp://dynamiclogicblog.com/2009/01/29/media-post-accounts-on-the-move-jan-26-2009-issue/ http://dynamiclogicblog.com/2009/01/29/media-post-accounts-on-the-move-jan-26-2009-issue/#comments Thu, 29 Jan 2009 18:16:00 +0000 Mark Blei http://dynamiclogic.wordpress.com/2009/01/29/media-post-accounts-on-the-move-jan-26-2009-issue/ For more great MediaPost content and Newsletters CLICK HERE


Mon, Jan 26, 2009
Carrefour
Publicis Groupe
Publicis Groupe was awarded Carrefour’s corporate and commercial advertising account.
Illinois Lottery
Energy BBDO
The Illinois Lottery awarded Energy BBDO its $105 million general market advertising contract. Energy BBDO, along with Omnicom partners OMD and The Integer Group, will handle strategic planning, media planning and buying, creative development and production, promotion, Web development and other marketing services. The awarded contract has an initial term of two years, with two one-year renewals possible.

Totino’s
Fallon
Totino’s moved its creative advertising duties on its $20 million account from Saatchi & Saatchi to Fallon.
Newell Rubbermaid
McCann Worldgroup
Newell Rubbermaid has named McCann Worldgroup Salt Lake City as global creative agency of record for its Technology Global Business Unit. The assignment spans 36 countries in North America, EMEA, and the Asia Pacific region. Work focuses on branding and business-to-business advertising, digital and marketing communications responsibilities for the company’s technology brands for the office and classroom, including DYMO, endicia, CardScan and Mimio. The account is estimated at $20 million.
Jones GABA
Ricochet Partners
Ricochet Partners was named agency of record by the Jones Soda Co. for Jones GABA. The agency will be responsible for developing print, online, POS, Web and social media elements. Work is scheduled to launch in February.
Country Inns & Suites
Olson
Country Inns & Suites tapped Olson to handle creative duties on its $4 million advertising account.
Burger King Restaurants of Canada
TAXI 2
Burger King Restaurants of Canada selected TAXI 2 to handle creative duties nationwide, following a review. TAXI Montreal will work with TAXI 2 to develop campaigns for the Quebec market. Quebec media, which was not part of the review, has been added to Initiative’s English Canada assignment.

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]]> http://dynamiclogicblog.com/2009/01/29/media-post-accounts-on-the-move-jan-26-2009-issue/feed/ 0 Accounts On The Move 12/22/08http://dynamiclogicblog.com/2008/12/23/accounts-on-the-move-122208/ http://dynamiclogicblog.com/2008/12/23/accounts-on-the-move-122208/#comments Tue, 23 Dec 2008 00:43:00 +0000 Mark Blei http://dynamiclogic.wordpress.com/2008/12/23/accounts-on-the-move-122208/ For more great MediaPost content and Newsletters CLICK HERE


Office Depot
NSA Media
Office Depot named NSA Media, part of Interpublic Group’s Mediabrands, as its North American print agency of record. The agency was awarded full stewardship of the brand’s print marketing including research, planning, activation and auditing.

Noxzema
Wieden + Kennedy
Wieden + Kennedy picked up creative duties on Alberto-Culver Co.’s Noxema brand. The agency bested GSD&M Idea City and The Martin Agency for the win.
Nationwide Insurance
In Review
Nationwide Insurance placed its creative and media accounts, valued at $185 million, in review. TM Advertising handles creative and Universal McCann handles media chores.
PepsiCo
Tribal DDB Shanghai
Tribal DDB Shanghai has been awarded all digital work for PepsiCo’s beverage brands in China. The work spans seven brands including Pepsi, 7Up, Miranda, Mountain Dew, Tropicana and Gatorade. Tribal DDB will start working on the brands in January and bested three other agencies for the win.
USAA
Campbell-Ewald
USAA, a diversified financial services company, has named Campbell-Ewald Detroit as its agency of record. The agency will handle USAA’s creative strategy and execution, as well as integrated media planning and buying. The account is valued at $15 million.
Discovery Networks
In Review
Discovery Networks placed its $65 million media planning and buying account in review. Incumbent PHD will defend.
Kentucky Derby
Cramer-Krasselt
Churchill Downs Incorporated hired Cramer-Krasselt to promote the Kentucky Derby and its companion event, the Kentucky Oaks. The agency’s New York office will handle the assignment, which will include public relations, integrated marketing and promotions.
Time Warner Cable
OMD
Time Warner Cable tapped OMD to handle its media planning and buying duties, valued at $135 million.
Leapfrog Enterprises
TBWA/Chiat/Day
TBWA/Chiat/Day has parted ways with Leapfrog Enterprises.
Product Partners
Dailey and Associates
Product Partners, developer of infomercials, tapped Dailey and Associates to handle creative and online work on its estimated $100 million account.

For more great MediaPost content and Newsletters CLICK HERE

All posts on this blog are links to their original source and used for industry awareness
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]]> http://dynamiclogicblog.com/2008/12/23/accounts-on-the-move-122208/feed/ 0 Media Post Accounts On The Move 12/15/2008http://dynamiclogicblog.com/2008/12/19/media-post-accounts-on-the-move-12152008/ http://dynamiclogicblog.com/2008/12/19/media-post-accounts-on-the-move-12152008/#comments Fri, 19 Dec 2008 18:52:00 +0000 Mark Blei http://dynamiclogic.wordpress.com/2008/12/19/media-post-accounts-on-the-move-12152008/ For more great MediaPost content and Newsletters CLICK HERE


Home Depot
The Richards Group
The Richards Group retained creative chores on Home Depot’s $580 million advertising account.
Burt’s Bees Canada
zig
Burt’s Bees Canada tapped zig as its agency of record.
Levi Strauss
Wieden + Kennedy
Wieden + Kennedy was awarded creative chores on the $80 million Levi Strauss advertising account. Bartle Bogle Hegarty previously handled the work.
John Deere
Mindshare
Mindshare was awarded John Deere’s national media planning and buying duties. GSD&M Idea City previously handled the account.
Knorr
Lowe
Knorr tapped Lowe to handle creative chores in Europe, Latin America and Asia-Pacific areas. JWT previously handled the work.
NBC Entertainment
Naked Communications
NBC Entertainment awarded Naked Communications a media assignment.
MillerCoors
Draftfcb
Draftfcb was awarded additional work by MillerCoors, this time picking up work for its Molson and Killian’s Irish Red brands.
Del Monte
DraftFCB
DraftFCB was awarded creative and media planning chores on Del Monte’s pet food brands, estimated at $30 million.
University of Phoenix
Pereira & O’Dell
Pereira & O’Dell was named lead creative agency on the University of Phoenix’s $200 million advertising account.



For more great MediaPost content and Newsletters CLICK HERE

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]]> http://dynamiclogicblog.com/2008/12/19/media-post-accounts-on-the-move-12152008/feed/ 0 Media Post Accounts on The Move 12/08/2008http://dynamiclogicblog.com/2008/12/08/media-post-accounts-on-the-move-12082008/ http://dynamiclogicblog.com/2008/12/08/media-post-accounts-on-the-move-12082008/#comments Mon, 08 Dec 2008 21:43:00 +0000 Mark Blei http://dynamiclogic.wordpress.com/2008/12/08/media-post-accounts-on-the-move-12082008/ For more great MediaPost content and Newsletters CLICK HERE


Honda EMEAR
Wieden + Kennedy
Wieden + Kennedy extended its relationship with Honda following a five-way pitch for support of company’s environmental activities. First project will be the 2009 launch of the Honda Insight, a hybrid family 5-door vehicle. The EMEAR activity will be run out of Wieden + Kennedy Amsterdam. Wieden + Kennedy London will continue to lead the Honda UK business. The campaign will run across Europe, the Middle East, Africa and Russia.

Farmers Insurance
The Richards Group
Farmers Insurance Group of Companies named The Richards Group as its advertising agency of record, following a four-month search. The agency will be responsible for brand and creative development, strategic planning, media buying, relationship marketing, and digital initiatives.
Levi Strauss
In Review
Wieden + Kennedy and Cutwater, which partnered with sister shop TBWA/Chiat/Day, are the two agencies that remain in contention for U.S. creative chores on the $80 million Levi Strauss advertising account.
Wal-Mart
In Review
Wal-Mart has placed its estimated $40 million digital advertising account in review.
Stella Artois
Mother
Stella Artois awarded Mother London a global ad campaign, valued at $30 million.
International Olympic Committee
Cole & Weber United
Cole & Weber United was awarded global creative and media planning chores for the International Olympic Committee.
Arby’s Restaurant Group
Sparks Grove
Arby’s Restaurant Group named Sparks Grove as its interactive agency of record.
BDO Seidman
Seiter & Miller
Seiter & Miller was named lead creative and media agency for accounting firm, BDO Seidman. The account is estimated at $5 million.

For more great MediaPost content and Newsletters CLICK HERE

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]]> http://dynamiclogicblog.com/2008/12/08/media-post-accounts-on-the-move-12082008/feed/ 0 MediaPost Accounts on the Move 12-01-2008http://dynamiclogicblog.com/2008/12/05/mediapost-accounts-on-the-move-12-01-2008/ http://dynamiclogicblog.com/2008/12/05/mediapost-accounts-on-the-move-12-01-2008/#comments Fri, 05 Dec 2008 19:33:00 +0000 Mark Blei http://dynamiclogic.wordpress.com/2008/12/05/mediapost-accounts-on-the-move-12-01-2008/ For more great MediaPost content and Newsletters CLICK HERE


Monte Carlo Resort & Casino
David&Goliath
David&Goliath was named creative agency of record for Monte Carlo Resort & Casino in Las Vegas, a wholly owned subsidiary of MGM MIRAGE.
The Sports Authority
deutschMedia
deutschMedia, the media arm of Deutsch, was awarded media and public relations duties for The Sports Authority. The agency handled media duties for the company from June 2005 to December 2007. Billings are undisclosed.
Schwan Food
Campbell Mithun
Schwan Food awarded Campbell Mithun media planning and buying and promotional chores on its $20 million account.
Warrior Sports
Team Detroit
Warrior Sports tapped Team Detroit as its lead agency.
MillerCoors
Bromley Communications
Bromley Communications was tapped to handle Hispanic media planning and buying duties for MillerCoors. The account is estimated at $70 million.

For more great MediaPost content and Newsletters CLICK HERE

All posts on this blog are links to their original source and used for industry awareness
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]]> http://dynamiclogicblog.com/2008/12/05/mediapost-accounts-on-the-move-12-01-2008/feed/ 0 Media Post Accounts on The Movehttp://dynamiclogicblog.com/2008/11/24/media-post-accounts-on-the-move-18/ http://dynamiclogicblog.com/2008/11/24/media-post-accounts-on-the-move-18/#comments Mon, 24 Nov 2008 21:00:00 +0000 Mark Blei http://dynamiclogic.wordpress.com/2008/11/24/media-post-accounts-on-the-move-18/ Mon, Nov 24, 2008StarbucksBBDO New YorkBBDO New York picked up creative chores on the $60 million Starbucks account, succeeding Wieden & Kennedy. The agency’s first brand work is expected to debut next year.

CBSOMDOMD scored CBS’s media planning and buying duties, valued at $135 million, without a review. Initiative previously handled the work.MillerCoorsMC MediaMillerCoors tapped Draftfcb, Initiative and Kinetic to handle the company’s consolidated media duties, valued at $400 million. The three agencies will form a special unit to handle the work called MC Media. The group of agencies will be responsible for planning and buying media focused against the general market in all media channels, excluding digital, across MillerCoors’ entire brand portfolio.Hewlett-PackardIn ReviewOmnicom Group, WPP Group and Havas are the three holding companies left in contention for Hewlett-Packard’s global marketing work in its Technology Solutions Group.Sport ChaletTM AdvertisingSport Chalet hired TM Advertising as its first advertising agency of record. In addition to media planning and buying duties, which TM took over last year, responsibilities now include creative and strategic planning. TM’s first assignment will be to develop creative to support upcoming winter and holiday marketing initiatives.

Dave & Buster’sMerkley + PartnersDave & Buster’s awarded Merkley + Partners creative chores on its $13 million advertising account.WedgwoodIn ReviewWedgwood china, owned by Waterford Wedgwood USA, placed its creative and media accounts in review.KodakDeutschDeutsch New York was tapped to handle creative and media duties for Kodak’s inkjet printers. The account is estimated at $50 million. Ogilvy & Mather previously handled the account.

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]]> http://dynamiclogicblog.com/2008/11/24/media-post-accounts-on-the-move-18/feed/ 0 MediaPost Accounts on the Movehttp://dynamiclogicblog.com/2008/11/19/mediapost-accounts-on-the-move-26/ http://dynamiclogicblog.com/2008/11/19/mediapost-accounts-on-the-move-26/#comments Wed, 19 Nov 2008 07:56:00 +0000 Mark Blei http://dynamiclogic.wordpress.com/2008/11/19/mediapost-accounts-on-the-move-26/ NokiaWieden + KennedyWieden + Kennedy was named lead global strategic and creative agency for Nokia’s Nseries account following a pitch led by the W+K London office. Lowe London previously handled creative chores on the account, estimated at $150 million. Wieden + Kennedy was appointed global creative and strategic lead agency for Nokia Mobile phones in July 2007. With this account move, Nokia has consolidated its global business with the agency.

PepsiTBWA/Chiat/DayPepsi shifted lead creative chores on its Pepsi and Diet Pepsi accounts from BBDO New York to TBWA/Chiat/Day Los Angeles.PumaDroga5Droga5 was awarded lead global creative duties on Puma’s $100 million advertising account.BMWIn ReviewCarat, Universal McCann, Horizon Media, Targetcast:TCM and incumbent GSD&M Idea City are the five agencies vying for media duties on BMW’s $150 million account.ZuneCrispin Porter + BoguskyCrispin Porter + Bogusky was awarded creative duties on the Microsoft Zune account.Cadbury Adams USAHorizon Media and Cossette Communication GroupCadbury Adams USA tapped Horizon Media to handle its U.S. media planning and buying chores and Cossette Communication Group to handle its Canadian media duties. The account is estimated at $150 million.Heineken LagerBartle Bogle Hegarty LondonBartle Bogle Hegarty London has been added to Heineken Lager’s list of roster agencies.Buffalo Wild WingsCampbell-EwaldBuffalo Wild Wings named Campbell-Ewald as its local marketing partner, responsible for local market media planning and buying as well as new restaurant openings and other initiatives. National media planning and buying as well as creative remains with 22squared, Atlanta.SwarovskiMPGMPG was named the media services agency for high-end crystal marketer Swarovski in North American and Southeast Asia. According to TNS Media Intelligence data, the account bills more than $12 million in the U.S.Levi’sIn ReviewCutwater, Goodby, Silverstein & Partners, Young & Rubicam, Ogilvy & Mather, Wieden + Kennedy and Anomaly are the six agencies vying for U.S creative duties on the $20 million Levi’s account.BMW of North AmericaGrey WestGrey West was awarded creative duties on BMW of North America’s consolidated regional dealer work.Kraft Salad DressingEuro RSCG ChicagoEuro RSCG Chicago won the Kraft Salad Dressing integrated business. The agency will handle direct, digital, data/CRM and event marketing for the KSD pourable portfolio of brands. McGarryBowen will continue to handle TV and print work. Work is expected to break this spring in support of Kraft’s newly reformulated salad dressings.Seattle Sounders FCWexley School for GirlsWexley School for Girls was named agency of record for Seattle Sounders FC. The agency will create an integrated advertising campaign that covers TV, print, radio and web, with a focus on building a fan base using grass roots and social media tactics. Spending was not released.Cancer Treatment Centers of AmericaGSD&M Idea CityCancer Treatment Centers of America selected GSD&M Idea City to help reach cancer patients and caregivers and educate them about CTCA’s offerings.Very Short ListWalrusWalrus New York was hired by Very Short List to create an online consumer branding campaign.MeijerEmpower MediaMarketingEmpower MediaMarketing has been assigned all media strategy, planning and buying duties for retailer, Meijer.

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