Accounts on the move Via Media Posts Accounts on the move April 27, 2009
Posted by Mark Blei in : Uncategorized , add a commentHome Depot
Initiative
Incumbent Initiative was awarded Home Depot’s media account and also picked up digital chores, previously handled by Digitas. The agency bested Mindshare, Carat and Zenith Optimedia for the win. The account is valued at $600 million.
UPS
In Review
UPS placed its global advertising account, estimated at $150 million, in review. The Martin Agency currently handles the domestic portion of the account and will participate in the review.
Sands Casino Resort
Horizon Media
Horizon Media was tapped to handle media planning, buying and marketing counsel for Sands Casino Resort in Bethlehem, Pennsylvania.
Ace Hardware
In Review
Ace Hardware placed creative chores on its $50 million account in review. Mars Advertising currently handles the work.
Ashley Furniture HomeStores
Zimmerman
Ashley Furniture HomeStores awarded creative and media duties on its $50 million advertising account to Zimmerman.
T. Marzetti Company
Empower MediaMarketing
Empower MediaMarketing has been assigned media planning, buying, digital strategy, creative and Web site development chores for T. Marzetti Company, the specialty food division of Lancaster Colony Corporation. Media was previously handled in-house.
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Media Post Accounts On The Move Feb 9, 2009 Issue February 9, 2009
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| CBS Films |
| MPG |
| MPG was awarded media planning and buying duties on the $100 million CBS Films account. |
| Aldi |
| McCann Erickson |
| McCann Erickson was tapped as lead agency for grocery store chain, Aldi. |
| ALPO |
| Fallon |
| Fallon has been named agency of record for Purina’s ALPO brand of dog food. The agency will handle creative and strategic planning responsibilities for the brand. Creative breaks in the upcoming weeks. |
| iNSPIRE! |
| Boost Mobile |
| iNSPIRE! has been named the national Hispanic agency of record for Boost Mobile. The agency will provide strategic planning as well as media planning and buying. |
| Starbucks |
| Draftfcb |
| Draftfcb was awarded a direct marketing and CRM assignment from Starbucks. |
Media Post Accounts On The Move Feb 2, 2009 Issue February 5, 2009
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| China Mobile |
| Zenith Media |
| Zenith Media was awarded China Mobile’s $100 million media account. The agency successfully defended the account against Mindshare, Carat and Universal McCann. |
| BMW |
| In Review |
| Universal McCann and incumbent GSD&M Idea City are the remaining two agencies vying for BMW’s $200 million media account. |
| Sony Electronics Latin America |
| Mediaedge:cia |
| Sony Electronics Latin America awarded Mediaedge:cia its $150 million media planning and buying account. |
| Chantix |
| Mcgarrybowen |
| Pfizer moved creative chores on Chantix, a smoking-cessation drug, from McCann HumanCare to Mcgarrybowen. The account is valued at $60 million. |
| Hewlett-Packard |
| BBDO |
| BBDO Worldwide was awarded Hewlett-Packard’s consolidated Imaging and Printing Group account. |
| Saudi Arabian Airlines |
| Cliff Freeman & Partners |
| Cliff Freeman & Partners was named agency of record in the U.S. for Saudi Arabian Airlines, the national airline of Saudi Arabia. The agency will be responsible for all creative, interactive and media executions. |
| The Barbados Tourism Authority |
| MMG Worldwide |
| Following a four-month review, MMG Worldwide was awarded a three-year advertising agency of record contract with The Barbados Tourism Authority. The campaign, launching in the spring, will include print, broadcast and online marketing and promotion to raise awareness of the Barbados brand and increase travel to the country. The account is valued at $8 million. ISM previously handled the account. |
| Sony Latin America |
| La Comunidad |
| La Comunidad was awarded strategic, integrated advertising and marketing duties for Sony Latin America. |
| TuitionBids.com |
| TDA Advertising & Design |
| TuitionBids.com named TDA Advertising & Design as its first advertising agency of record. The agency will handle corporate design, online and cable television advertising and sponsorship marketing, with first work launching this summer. The account is valued at $1 million. |
| New York City Ballet |
| AKQA |
| AKQA was tapped by New York City Ballet to be its first digital agency of record. |
| Denver Center Theatre Company |
| Cactus d> |
| Denver Center Theatre Company hired Cactus as its agency of record. |
| Carlsberg Canada |
| GJP Advertising |
| Carlsberg Canada tapped GJP Advertising as its agency of record. New work will launch in the spring. |
| Hess Corporation |
| Organic |
| Organic was named a digital agency for Hess Corporation. |
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Media Post Accounts On The Move Jan 26, 2009 Issue January 29, 2009
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| Mon, Jan 26, 2009 |
| Carrefour |
| Publicis Groupe |
| Publicis Groupe was awarded Carrefour’s corporate and commercial advertising account. |
| Illinois Lottery |
| Energy BBDO |
| The Illinois Lottery awarded Energy BBDO its $105 million general market advertising contract. Energy BBDO, along with Omnicom partners OMD and The Integer Group, will handle strategic planning, media planning and buying, creative development and production, promotion, Web development and other marketing services. The awarded contract has an initial term of two years, with two one-year renewals possible. |
| Totino’s |
| Fallon |
| Totino’s moved its creative advertising duties on its $20 million account from Saatchi & Saatchi to Fallon. |
| Newell Rubbermaid |
| McCann Worldgroup |
| Newell Rubbermaid has named McCann Worldgroup Salt Lake City as global creative agency of record for its Technology Global Business Unit. The assignment spans 36 countries in North America, EMEA, and the Asia Pacific region. Work focuses on branding and business-to-business advertising, digital and marketing communications responsibilities for the company’s technology brands for the office and classroom, including DYMO, endicia, CardScan and Mimio. The account is estimated at $20 million. |
| Jones GABA |
| Ricochet Partners |
| Ricochet Partners was named agency of record by the Jones Soda Co. for Jones GABA. The agency will be responsible for developing print, online, POS, Web and social media elements. Work is scheduled to launch in February. |
| Country Inns & Suites |
| Olson |
| Country Inns & Suites tapped Olson to handle creative duties on its $4 million advertising account. |
| Burger King Restaurants of Canada |
| TAXI 2 |
| Burger King Restaurants of Canada selected TAXI 2 to handle creative duties nationwide, following a review. TAXI Montreal will work with TAXI 2 to develop campaigns for the Quebec market. Quebec media, which was not part of the review, has been added to Initiative’s English Canada assignment. |
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Accounts On The Move 12/22/08 December 23, 2008
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| Office Depot |
| NSA Media |
| Office Depot named NSA Media, part of Interpublic Group’s Mediabrands, as its North American print agency of record. The agency was awarded full stewardship of the brand’s print marketing including research, planning, activation and auditing. |
| Noxzema |
| Wieden + Kennedy |
| Wieden + Kennedy picked up creative duties on Alberto-Culver Co.’s Noxema brand. The agency bested GSD&M Idea City and The Martin Agency for the win. |
| Nationwide Insurance |
| In Review |
| Nationwide Insurance placed its creative and media accounts, valued at $185 million, in review. TM Advertising handles creative and Universal McCann handles media chores. |
| PepsiCo |
| Tribal DDB Shanghai |
| Tribal DDB Shanghai has been awarded all digital work for PepsiCo’s beverage brands in China. The work spans seven brands including Pepsi, 7Up, Miranda, Mountain Dew, Tropicana and Gatorade. Tribal DDB will start working on the brands in January and bested three other agencies for the win. |
| USAA |
| Campbell-Ewald |
| USAA, a diversified financial services company, has named Campbell-Ewald Detroit as its agency of record. The agency will handle USAA’s creative strategy and execution, as well as integrated media planning and buying. The account is valued at $15 million. |
| Discovery Networks |
| In Review |
| Discovery Networks placed its $65 million media planning and buying account in review. Incumbent PHD will defend. |
| Kentucky Derby |
| Cramer-Krasselt |
| Churchill Downs Incorporated hired Cramer-Krasselt to promote the Kentucky Derby and its companion event, the Kentucky Oaks. The agency’s New York office will handle the assignment, which will include public relations, integrated marketing and promotions. |
| Time Warner Cable |
| OMD |
| Time Warner Cable tapped OMD to handle its media planning and buying duties, valued at $135 million. |
| Leapfrog Enterprises |
| TBWA/Chiat/Day |
| TBWA/Chiat/Day has parted ways with Leapfrog Enterprises. |
| Product Partners |
| Dailey and Associates |
| Product Partners, developer of infomercials, tapped Dailey and Associates to handle creative and online work on its estimated $100 million account. |
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Media Post Accounts On The Move 12/15/2008 December 19, 2008
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| Home Depot |
| The Richards Group |
| The Richards Group retained creative chores on Home Depot’s $580 million advertising account. |
| Burt’s Bees Canada |
| zig |
| Burt’s Bees Canada tapped zig as its agency of record. |
| Levi Strauss |
| Wieden + Kennedy |
| Wieden + Kennedy was awarded creative chores on the $80 million Levi Strauss advertising account. Bartle Bogle Hegarty previously handled the work. |
| John Deere |
| Mindshare |
| Mindshare was awarded John Deere’s national media planning and buying duties. GSD&M Idea City previously handled the account. |
| Knorr |
| Lowe |
| Knorr tapped Lowe to handle creative chores in Europe, Latin America and Asia-Pacific areas. JWT previously handled the work. |
| NBC Entertainment |
| Naked Communications |
| NBC Entertainment awarded Naked Communications a media assignment. |
| MillerCoors |
| Draftfcb |
| Draftfcb was awarded additional work by MillerCoors, this time picking up work for its Molson and Killian’s Irish Red brands. |
| Del Monte |
| DraftFCB |
| DraftFCB was awarded creative and media planning chores on Del Monte’s pet food brands, estimated at $30 million. |
| University of Phoenix |
| Pereira & O’Dell |
| Pereira & O’Dell was named lead creative agency on the University of Phoenix’s $200 million advertising account. |
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Media Post Accounts on The Move 12/08/2008 December 8, 2008
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| Honda EMEAR |
| Wieden + Kennedy |
| Wieden + Kennedy extended its relationship with Honda following a five-way pitch for support of company’s environmental activities. First project will be the 2009 launch of the Honda Insight, a hybrid family 5-door vehicle. The EMEAR activity will be run out of Wieden + Kennedy Amsterdam. Wieden + Kennedy London will continue to lead the Honda UK business. The campaign will run across Europe, the Middle East, Africa and Russia. |
| Farmers Insurance |
| The Richards Group |
| Farmers Insurance Group of Companies named The Richards Group as its advertising agency of record, following a four-month search. The agency will be responsible for brand and creative development, strategic planning, media buying, relationship marketing, and digital initiatives. |
| Levi Strauss |
| In Review |
| Wieden + Kennedy and Cutwater, which partnered with sister shop TBWA/Chiat/Day, are the two agencies that remain in contention for U.S. creative chores on the $80 million Levi Strauss advertising account. |
| Wal-Mart |
| In Review |
| Wal-Mart has placed its estimated $40 million digital advertising account in review. |
| Stella Artois |
| Mother |
| Stella Artois awarded Mother London a global ad campaign, valued at $30 million. |
| International Olympic Committee |
| Cole & Weber United |
| Cole & Weber United was awarded global creative and media planning chores for the International Olympic Committee. |
| Arby’s Restaurant Group |
| Sparks Grove |
| Arby’s Restaurant Group named Sparks Grove as its interactive agency of record. |
| BDO Seidman |
| Seiter & Miller |
| Seiter & Miller was named lead creative and media agency for accounting firm, BDO Seidman. The account is estimated at $5 million. For more great MediaPost content and Newsletters CLICK HERE |
MediaPost Accounts on the Move 12-01-2008 December 5, 2008
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| Monte Carlo Resort & Casino |
| David&Goliath |
| David&Goliath was named creative agency of record for Monte Carlo Resort & Casino in Las Vegas, a wholly owned subsidiary of MGM MIRAGE. |
| The Sports Authority |
| deutschMedia |
| deutschMedia, the media arm of Deutsch, was awarded media and public relations duties for The Sports Authority. The agency handled media duties for the company from June 2005 to December 2007. Billings are undisclosed. |
| Schwan Food |
| Campbell Mithun |
| Schwan Food awarded Campbell Mithun media planning and buying and promotional chores on its $20 million account. |
| Warrior Sports |
| Team Detroit |
| Warrior Sports tapped Team Detroit as its lead agency. |
| MillerCoors |
| Bromley Communications |
| Bromley Communications was tapped to handle Hispanic media planning and buying duties for MillerCoors. The account is estimated at $70 million. |
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Media Post Accounts on The Move November 24, 2008
Posted by Mark Blei in : Uncategorized , add a comment| Mon, Nov 24, 2008 |
| Starbucks |
| BBDO New York |
| BBDO New York picked up creative chores on the $60 million Starbucks account, succeeding Wieden & Kennedy. The agency’s first brand work is expected to debut next year. |
| CBS |
| OMD |
| OMD scored CBS’s media planning and buying duties, valued at $135 million, without a review. Initiative previously handled the work. |
| MillerCoors |
| MC Media |
| MillerCoors tapped Draftfcb, Initiative and Kinetic to handle the company’s consolidated media duties, valued at $400 million. The three agencies will form a special unit to handle the work called MC Media. The group of agencies will be responsible for planning and buying media focused against the general market in all media channels, excluding digital, across MillerCoors’ entire brand portfolio. |
| Hewlett-Packard |
| In Review |
| Omnicom Group, WPP Group and Havas are the three holding companies left in contention for Hewlett-Packard’s global marketing work in its Technology Solutions Group. |
| Sport Chalet |
| TM Advertising |
| Sport Chalet hired TM Advertising as its first advertising agency of record. In addition to media planning and buying duties, which TM took over last year, responsibilities now include creative and strategic planning. TM’s first assignment will be to develop creative to support upcoming winter and holiday marketing initiatives. |
| Dave & Buster’s |
| Merkley + Partners |
| Dave & Buster’s awarded Merkley + Partners creative chores on its $13 million advertising account. |
| Wedgwood |
| In Review |
| Wedgwood china, owned by Waterford Wedgwood USA, placed its creative and media accounts in review. |
| Kodak |
| Deutsch |
| Deutsch New York was tapped to handle creative and media duties for Kodak’s inkjet printers. The account is estimated at $50 million. Ogilvy & Mather previously handled the account. For more great MediaPost content and Newsletters CLICK HERE |
MediaPost Accounts on the Move November 19, 2008
Posted by Mark Blei in : Uncategorized , add a comment| Nokia |
| Wieden + Kennedy |
| Wieden + Kennedy was named lead global strategic and creative agency for Nokia’s Nseries account following a pitch led by the W+K London office. Lowe London previously handled creative chores on the account, estimated at $150 million. Wieden + Kennedy was appointed global creative and strategic lead agency for Nokia Mobile phones in July 2007. With this account move, Nokia has consolidated its global business with the agency. |
| Pepsi |
| TBWA/Chiat/Day |
| Pepsi shifted lead creative chores on its Pepsi and Diet Pepsi accounts from BBDO New York to TBWA/Chiat/Day Los Angeles. |
| Puma |
| Droga5 |
| Droga5 was awarded lead global creative duties on Puma’s $100 million advertising account. |
| BMW |
| In Review |
| Carat, Universal McCann, Horizon Media, Targetcast:TCM and incumbent GSD&M Idea City are the five agencies vying for media duties on BMW’s $150 million account. |
| Zune |
| Crispin Porter + Bogusky |
| Crispin Porter + Bogusky was awarded creative duties on the Microsoft Zune account. |
| Cadbury Adams USA |
| Horizon Media and Cossette Communication Group |
| Cadbury Adams USA tapped Horizon Media to handle its U.S. media planning and buying chores and Cossette Communication Group to handle its Canadian media duties. The account is estimated at $150 million. |
| Heineken Lager |
| Bartle Bogle Hegarty London |
| Bartle Bogle Hegarty London has been added to Heineken Lager’s list of roster agencies. |
| Buffalo Wild Wings |
| Campbell-Ewald |
| Buffalo Wild Wings named Campbell-Ewald as its local marketing partner, responsible for local market media planning and buying as well as new restaurant openings and other initiatives. National media planning and buying as well as creative remains with 22squared, Atlanta. |
| Swarovski |
| MPG |
| MPG was named the media services agency for high-end crystal marketer Swarovski in North American and Southeast Asia. According to TNS Media Intelligence data, the account bills more than $12 million in the U.S. |
| Levi’s |
| In Review |
| Cutwater, Goodby, Silverstein & Partners, Young & Rubicam, Ogilvy & Mather, Wieden + Kennedy and Anomaly are the six agencies vying for U.S creative duties on the $20 million Levi’s account. |
| BMW of North America |
| Grey West |
| Grey West was awarded creative duties on BMW of North America’s consolidated regional dealer work. |
| Kraft Salad Dressing |
| Euro RSCG Chicago |
| Euro RSCG Chicago won the Kraft Salad Dressing integrated business. The agency will handle direct, digital, data/CRM and event marketing for the KSD pourable portfolio of brands. McGarryBowen will continue to handle TV and print work. Work is expected to break this spring in support of Kraft’s newly reformulated salad dressings. |
| Seattle Sounders FC |
| Wexley School for Girls |
| Wexley School for Girls was named agency of record for Seattle Sounders FC. The agency will create an integrated advertising campaign that covers TV, print, radio and web, with a focus on building a fan base using grass roots and social media tactics. Spending was not released. |
| Cancer Treatment Centers of America |
| GSD&M Idea City |
| Cancer Treatment Centers of America selected GSD&M Idea City to help reach cancer patients and caregivers and educate them about CTCA’s offerings. |
| Very Short List |
| Walrus |
| Walrus New York was hired by Very Short List to create an online consumer branding campaign. |
| Meijer |
| Empower MediaMarketing |
| Empower MediaMarketing has been assigned all media strategy, planning and buying duties for retailer, Meijer. |
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