http://dynamiclogicblog.com Wed, 03 Mar 2010 21:19:21 +0000 http://backend.userland.com/rss092 en The advent of online advertising more than a decade ago yielded a “new” metric – online ad awareness – a measure of online ad memorability. Dynamic Logic at this point stored at least 4500 campaigns that measured this concept in MarketNorms. It’s high time we’d started thinking if this ... http://dynamiclogicblog.com/2010/03/03/ogi-radic-askes-can-finding-out-what-drives-online-ad-awareness-help-create-better-ads/ Hi Everyone— My name is Lauren Rodas and I am one of the first Project Managers hired here for the Safecount Puerto Rico team. So far it’s been a little over a year already since our office here in Puerto Rico was created and it’s been great. There are so many ... http://dynamiclogicblog.com/2010/03/02/lauren-rodas-discusses-recruitment-on-video-ad-networks-and-caribbean-office-envy/ More than ever before, agencies are feeling pressure from advertisers to leverage the “real-time” metrics available in the digital environment to optimize their media plans on the fly.  Certainly, one of the many benefits the medium offers is the myriad of metrics, many of which are available in real-time, and ... http://dynamiclogicblog.com/2010/03/02/michelle-eule-discusses-the-relationship-between-click-though-rates-and-branding-metrics/ Hi, my name is Joan Chan and I’m part of the finance team in NYC. I love dealing with numbers. Organizing everything into an easy to read format just makes me happy. Odd, but quite satisfying. I started working for Dynamic Logic soon after the acquisition by Millward Brown. Not only ... http://dynamiclogicblog.com/2010/02/17/joan-chan-talks-about-dealing-with-numbers/ My name is Gustavo Sanchez. I have been a project manager for  Safecount for little over a year now, working out of Puerto Rico offices. Recently I had the opportunity to work on the first Ad-Index study in Puerto Rico. We worked with a major ad agency here on measuring the ... http://dynamiclogicblog.com/2010/02/15/gustavo-sanchez-talks-about-opening-new-markets-and-comes-clean-about-his-obviously-secret-moonlighting-gig-as-a-crime-fighter/ Hello!  My name is Rebecca Rahmanian.  I work as a Research Analyst in the New York Office .. I wouldn’t admit this to most people, but I have a bit of an obsession with celebrity gossip.  I like to read a lot of celebrity news columns and blogs such as People, ... http://dynamiclogicblog.com/2010/02/15/rebecca-rahmanian-has-a-confession-to-make/ There are many aspects of my job that I really enjoy.  However, there is nothing that tops the end of a project when all the data has been cleaned and weighted and it is sitting there waiting to be understood.  Sometimes I think I must be a pretty sad person ... http://dynamiclogicblog.com/2010/01/21/amanda-zuniga-baskett-talks-about-the-final-product/ Here is a greaty example of the power of our AdIndex solution being able to tell the story of what happens ‘beyond the click.’ I recently completed an AdIndex study for a CPG client.  The data from the media company regarding click-through rates and interaction was spectacular, indicating that click-through was ... http://dynamiclogicblog.com/2010/01/19/meg-reardon-talks-about-the-power-of-looking-beyond-the-click/ In the realm of the online advertising world, as with any other advertising discipline, how the creatives look and feel is perhaps the largest contributor to the success of a campaign. As you’re probably aware, the creative process for any advertising campaign can be a delicate one. Often, research can ... http://dynamiclogicblog.com/2010/01/14/creative-vs-research-%e2%80%93-can%e2%80%99t-we-all-just-get-along-by-christopher-bian/ Hi. My name is Alejandro Molina and I work on the tech team in the NYC office as a QA/Support Analyst. I was once an avid user of ad blocking software. But as time went on, I saw site after site close down due to lack of funds. These days, ... http://dynamiclogicblog.com/2010/01/14/alejandro-molina-checks-in-with-some-helpful-tips/