Meet Vincent Blaney June 17, 2009
Posted by Mark Blei in : Uncategorized, white paper , add a commentThis week we began a new feature where we introduce you to a few new staff members at Dynamic Logic every week . Here they will discuss their specialties, new challenges they may have faced and how the challenges were overcome, interesting projects they have worked on and new things that they have learned.
I invite you to meet Vincent Blaney
We hope that it will serve as a vehicle to allow you to get to know us better and through this to have a better understanding of our capabilities and the types of unique challenges we meet head on every day.
Hi, my name is Vincent Blaney and I am a Associate Research Director based in the London office, I live in Maida Vale which for those who do not know is just round the corner from Abbey Road and being a big Beatles fan I kinda like that.
Currently I am very interested in the use of online video and approaches to it. It seems to me from being involv
ed in several projects (using video on sites rather than pre-roll) that there is currently a tendency to pick up a TV ad and drop it on the net. As of yet I have not seen this work for the brand and I think there needs to be a development in terms of adapting these ads for the online environment. Video does work but you need to put yourself into the consumers shoes and approach it in the correct way, I am sitting at my PC now listening to Arcade Fire and my exposure to a video unit will be purely visual. Lets make some small but significant changes to improve them e.g. subtle brand logo presence and subtitle text to re-enforce what may otherwise be lost.
I try to enjoy my life outside of work by playing Golf quite badly and often ill-tempered, but also love to travel and see new countries and cities. Music and reading are both passions of mine which I love to relax with and I am currently struggling to learn Spanish which I hope I succeed at because otherwise my Spanish girlfriend may kill me!
If you’re interested in how Dynamic Logic can help your next video campaign perform optimally for you. Or, if you have some golf tips to keep Vincents temper down. I invite you to call us at 212-844-3700 or email us at answers (at) dynamic logic (dot) com. Tell them that you read about us here!
Adotas goes two for two..Possible trifecta in play- Analytics; an agency’s secret weapon June 17, 2009
Posted by Mark Blei in : Uncategorized , add a commentADOTAS — While agencies might have always been granted ‘backstage’ access to their client’s websites, it’s rare for them to influence what behavioural data is gathered, the tools that are used or how it is collected.
Historically, because of this lack of control and input, web analytics hasn’t been something to consider. However, the era of accountability and efficiency has made web analytics an important tool for agencies. As such, greater transparency from the client, and vice versa, provides an agency with data that enables them to make the most of a client’s budget.
A changing landscape and increased focus on accountability & attribution means that web analytics has grown in importance. In line with this, performance-based marketing has become increasingly popular. In the realm of online, clients are paying for success, and expect to be presented with quantifiable evidence to support any spend.
With budgets under the microscope, measurement, data and web analytics are critical areas of opportunity that agencies need to target immediately. Only then will then be able to keep up with consumers that are already ahead of the media industry’s ability to measure, evaluate, buy and sell. Accordingly, Acceleration is seeing the highest uptake of agencies to web analytics than ever before.
To read the rest of this article CLICK HERE
Context Matters for Online Ads June 17, 2009
Posted by Mark Blei in : Uncategorized , add a commentJun 17, 2009
NEW YORK Like print ads, context matters when it comes to the effectiveness of Internet ads, according to new findings from media researcher McPheters & Co. Analyzing the effectiveness of Internet banner ads, McPheters, collaborating with Condé Nast and CBS Vision, found that online ads running on sites with related content were 61 percent more likely to be recalled than ads on venues with unrelated content — a finding that would appear to undercut the case for behavioral ad networks..
Read the rest of this article by HERE
Fox in the Henhouse: Should You Trust Your Agency with Analytics? June 17, 2009
Posted by Mark Blei in : Uncategorized , add a commentADOTAS — Advertising agencies—and especially digital agencies—are among the most fascinating companies in the world. They are staffed (most of the time) by whip-smart, sometimes arrogant, fun, creative, young, attractive people.
Doesn’t it always seem like the good-looking smarty-pants you knew in high school ended up working at an agency? Sometimes, maybe when you’re slogging through yet another column of analytics numbers or trying to figure out how to make your analytics tool recognize a measure it wasn’t born to measure—admit it—you get a little jealous. Those agency people are probably skateboarding down the hall right now, coming up with a new way to make oven-cleaner cooler than Lady Gaga.
Agencies are soaking in the suds of what everybody now calls “spin.” You know—lemons become lemonade. Pigs can fly. And ho-hum conversion numbers can be made to seem either “not that relevant” or hidden behind a pitch for new creative. Agencies are amazingly good at taking things that are not so wonderful and making them seem like just the thing you wanted.
All of which is precisely why you can’t let your agency perform your analytics work.
Read the rest of this great adotas article BY CLICKING HERE
WE'RE ON THE MOVE! May 22, 2009
Posted by Mark Blei in : Uncategorized , add a comment
| 11 Madison Avenue 12th floor New York, NY 10010 |
Our phone numbers will remain the same.
Please update your contact information. We look forward to having you visit us in our new space.
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iMedia on a roll today May 19, 2009
Posted by Mark Blei in : Uncategorized , add a commentWow, what a great newsletter today from iMedia- really topical and interesting stuff.
There is a great article on 4 costly metrics misconceptions
Another on “How Twitter and email can benefit targeted marketing.”
How we screwed up online advertising, and finally some guidelines for successful video advertising.
By the way, if you want to make sure that your online advertising buys are working as hard for you as they possibly can, or if you are interested in optimizing your video campaigns you can always take all the guesswork out and give us a buzz.
Of note 5/4/2009 May 4, 2009
Posted by Mark Blei in : Uncategorized , add a commentAlec Andronikovs chief mobilizer for MoVoxx Inc. Mentioned a brand impact study we did for a movie trailer in which “The mobile campaign aided awareness of the film by 19.3 points, which represented a 45 percent increase in awareness of the film. Furthermore, mobile engagement rate measurements found that 39 percent of the audience used their mobile phone to “find theaters and movie times” while 29 percent “watched movie trailers.”"
It’s an interesting article take a look at it HERE. If you’re interested in finding out how Dynamic Logic can help you make your mobile campaigns work better please call us at 212-844-3700. Tell us you read it here.
In Other Industry News Today April 27, 2009
Posted by Mark Blei in : Uncategorized , add a comment- Yahoo finally Announced it would close their Geocities service and close out all Geocities websites. Giving current customers the option to upgrade to one of the Yahoo! small business or other paid non Geocities accounts- See their press release HERE
- MarketingVox had an interesting article on a study by Forrester Research saying that Interactive Advertising is still growing- See Their Article HERE
- Research firm ComScore was downgraded from a buy to a hold position by Needham, based on valuation and a high YTD Churn rate or the rate of which customers unsubscribe or leave. This according to briefing.com, will most likely to affect their Q2 revenue results as the ComScore model had predicted a slight improvement. See MSN article HERE
- Possibly in light of the fact that analysts like Zenith Optimedia are predicting that newspaper in 2009 may well see a loss of nearly 12% in print advertisements See HERE the New York Times is once again considering a paid subscription model in order to bring up revenue. NYT Co. chairman Arthur Sulzberger Jr. seemed to suggest to shareholders at its 113th annual meeting Thursday the advertiser-supported online model is not going to change soon. See Both Marketingvox and Adweek covered the story See Adweeks coverage which I quoted from HERE
By Mark Blei compiled by various sources.
Drugmakers move more to online April 27, 2009
Posted by Mark Blei in : Uncategorized , add a commentI was perusing an article today in Modern Medicine when the following paragraph caught my eye.
“Recent data shows an ROI of five to one for online DTC because online ads are better targeted than print or TV. The Internet audience is as big as the TV audience and still growing, while TV is shrinking. Consumers are moving online and advertisers have to follow them. Pharma is relatively late to the game and lags other sectors in online DTC.”
Neat Huh?
Want to find out more about making your Pharma online campaign work for you? Contact us at 212-844-37oo. Tell them you saw it here.
Read The whole story—>DTC ad spending decreased last year
Accounts on the move Via Media Posts Accounts on the move April 27, 2009
Posted by Mark Blei in : Uncategorized , add a commentMediapost is a great place to get industry information see their web page at Mediapost.com or just subscribe to Accounts on the Move
