Dynamic Logic Announces New Partnership with IRI and Introduces New Solution To Integrate the Branding and Sales Effects of Digital Ad Campaigns Findings from Pilot “AdIndex Connects with IRI” Study Demonstrate the Power of Bringing Together Attitudinal Insights and Purchase Data January 7, 2010
Posted by Mark Blei in : Dynamic Logic Press Release, General announcments, industry news , add a commentDynamic Logic Launches Optimization Tool, Delivering Real-Time View of Online Ad Campaign Performance
“Adometer” Gauges Initial Breakthrough, Enabling Creative and Media Changes to Be Made While Campaigns Are Still Live
New York, November 19, 2009 — Millward Brown’s Dynamic Logic, the leader in measuring digital advertising effectiveness, announced today the launch of Adometer™, an optimization tool that gives advertisers an early indication of a campaign’s performance. The tool is based on real-time measures of “breakthrough” including how memorable an ad is and whether the target audience is being reached. Adometer’s attitudinal measures offer an alternative or enhancement to traditional online tools that optimize based on click-through or lead generation alone, which can often provide a misleading picture of a branding campaign’s true impact.
“With Adometer, clients now have a reliable decision-support tool for making creative or media changes while a campaign is still live,” says Michelle Eule, Managing Director, AdIndex Solutions for Dynamic Logic. “While many factors play a role in campaign effectiveness, breakthrough is critical, especially when brand-building is an objective. By providing a real-time indication of whether or not a campaign is breaking through, advertisers can make necessary changes early on, before impressions are wasted.”
Adometer works by launching a short survey that appears directly within the frame of an advertisement. Results, which are delivered in an easy-to-use online interface, can be filtered by target audience or other audience segments, providing more granular insights over other solutions that offer single-question surveys. Below are examples of the types of actionable insights Adometer provides:
- Dynamic Logic Adometer Sample Output (click for larger view)
“In many ways, clients have their hand on the optimization trigger, so to speak, and they are looking for a reliable tool that can either confirm their advertising is working, or give them the insight to know what to change,” commented Jean Robinson, President of Dynamic Logic. “We believe Adometer will be a welcome addition to the market.”
Adometer can be used as a complement to Dynamic Logic’s more thorough, in-market measurement solutions. For more information, email sales@dynamiclogic.com.
If anyone contacts you from Dynamic Logic and tells you that you may have won a prize please be careful January 7, 2010
Posted by Mark Blei in : General announcments , add a commentDynamic Logic, Inc. has been made aware that unfortunately at this time, there are unscrupulous people who are currently using various methods to try and scam individuals out of money using the Dynamic Logic name. If you receive a check in the mail, an email from a Yahoo! or other type of email account, or a phone call stating that you have won something or asking you for information, please contact our main number at 212-844-3700 during normal east coast business hours, Monday through Friday, 9:00 AM to 5:00 PM.
Please assume that all contact, other than requests from Dynamic Logic that appear on the Internet asking you to participate in a survey, is a scam attempt. We are in the business of conducting online research surveys and have no mystery shopper programs, we sell no products, we do not mail out checks, and most drawings are for less than $1,000.00 US. To verify a real communication from Dynamic Logic, please call us directly during business hours and ask to speak with Mark Blei.
Meanwhile, during non-business hours, please forward any suspicious emails to privacy@dynamiclogic.com, and you may fax suspicious checks or postal mail you receive to 646-349-5769. Do not deposit any checks that you receive until you have spoken to us first. Dynamic Logic and its associated companies will never ask you to send a check balance or ask you to wire any form of money. Please contact us during business hours if you have any concerns.
Thank you!
Mark Blei
Dynamic Logic a Millward Brown Company.
News: Dynamic Logic & Compete Partner to Offer Best-in-Class Branding & Behaviorial Measurement July 15, 2009
Posted by Mark Blei in : Dynamic Logic Press Release, General announcments , 2comments
Dynamic Logic and Compete announced today a partnership that brings together the branding impact of digital advertising campaigns with online consumer behavior metrics to provide a comprehensive view of online marketing effectiveness. The partnership between these two Kantar Group companies affords marketers new measurement opportunities at a depth that has not been previously available. Press Release
AdIndex Connects with Compete provides insight on the holistic impact of an online campaign, offering both branding and behavioral metrics in one deliverable. The solution, part of the DLConnects™ suite, provides clients a means for better understanding indicators of shorter-term and longer-term impact and as a result improve the ROI of their digital campaigns.
Live Webinar: “Just Married! What consumers say AND what they do after online ad exposure” on July 29 at 2 p.m. ET. DL & Compete will reveal initail findings from our joint initiatives along with insight from specific case studies. Register Now!
