Spring is in the air! Alissa Coronna’s clients are warming up to digital. April 20, 2010
Posted by dynamiclogicbeaty in : Staff posts, Uncategorized , trackbackThere’s a buzz in the air lately here in the Chicago office. As a freeze baby I’d like to attribute it to the abnormally warm spring temperatures and the start of baseball season, but more accurately our offices are buzzing with the influx of business this year. Like all companies last year, we felt the effects of the economy’s downward spiral and as a result, the effects of our clients tightening their advertising budgets.
Now that budgets have opened up a bit in 2010, repeat clients are finding value in adding on solutions from our DLConnects™ suite and smaller advertisers and agencies are learning that they too can budget for online advertising effectiveness testing. The economy last year forced many companies to reevaluate how they allocated their advertising dollars and many looked to the affordable nature of digital advertising. This year, those companies are looking to find ways to test their digital efforts.
While business here in the United States continues to grow, I won’t be surprised if our offices around the world also start buzzing with demand. Globally, the utilization of the online space is becoming more popular. A quick search in Google Insights demonstrates the diverse global interest of digital advertising as South Africa, India, Malaysia and Singapore show the most searches for “online advertising”. In January 2010, all four of these growing countries exhibited an increase (some quite drastic) in their interest in the online space. DL offices abroad, get ready!
Alissa Coronna is an Account Manager at Dynamic Logic. In her spare time she likes to travel, read, watch movies and seek out the latest restaurants in Chicago.
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