Madeline Mulero- Keywords that translated to actions will help you build client and team relationships to bring results March 22, 2010
Posted by Mark Blei in : Safecount, Staff posts , trackbackHi my name is Madeline Mulero and I’m a privileged project manager for Safecount’s Puerto Rico office. As a SC project manager I’ve had the opportunity to understand the real deal behind publisher relations, advertising, data collection, optimization, but most of all how to keep up with all the work. It’s been well known that measuring online advertising represents one of the biggest challenges of all times; mostly because it depends on technological advances and in finding creative ways to be innovative on a regular basis. Why is this necessary? It is important to understand that part of being able to demonstrate transparency is to bring a formal data collection process and ensure that the data gathered is both defined and accurate and that further decisions based on the arguments in the findings are valid (which also helps on acquiring more and new business).
Organizations are well known as machines because of their structure and behavior that tends to be predictable but having to deal with demanding clients is like a roller-coaster, most of all if the team you are working with at the corresponding client is new or adventurous enough. This doesn’t mean that it has to be a total headache or that you have to sacrifice your sleep, it will just require extra-time to organize yourself. There are always new ways and options that will lead you to a reasonable solution for a certain issue and that is the fun part, but what about how to do it?
Easy! It is extremely necessary to have always in mind what do you want, need and how to accomplish certain task in a timely manner without losing perspective (or mind). This how to can be easily answered by defining: what (is needed), who (is responsible) and why (reasoning behind it) in a certain project or task. Once you have all that broken out then communicate with your team your thoughts and recommendations. You should feel that you can rely and trust in your team-mates, everything else will solve almost by itself.
So let’s: Plan ahead, Organize, Prioritize and Communicate what your client needs and how to make it work. Because at the end of the day is not about gathering enough control, building robust sample, follow your methodology and making things happen by all means; but about gathering more experience, building better client/team relationships, following your principles and making a client happy by solving an issue with the help and support of your WHOLE team. This is what makes a huge difference to the project management work from being hectic to entertaining. These simple words become key factors when dealing with last minute request for important clients and of course to keep your sanity.
At the moment I’m studying, working and planning a wedding all at the same time, whatever spare time is left is spent enjoying the movies or spending some time at the beach and I’m known for my penchant for re-organize things (yeah I know).
When I’m not doing that I like to read every single non-work related article or magazine I can find and of course there is always shopping.
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