Lauren Rodas Discusses Recruitment On Video Ad Networks And Caribbean Office Envy March 2, 2010
Posted by Mark Blei in : Staff posts , trackbackHi Everyone—
My name is Lauren Rodas and I am one of the first Project Managers hired here for the Safecount Puerto Rico team. So far it’s been a little over a year already since our office here in Puerto Rico was created and it’s been great. There are so many interesting events that happen on a day to day basis with being a Project Manager here in Safecount Puerto Rico. It is exciting as a Project Manager to never know what to expect. New things are always happening such as crazy requests from publishers and the different reactions when they see ‘Puerto Rico’ in my signature. A lot of envy and countless “how’s the weather?”. Learning new stuff is a constant thing especially when you’ve been here for only a year. I think the best thing about working in Safecount is the way new improvements come out and change frequently. I’ve been a part of testing with Peanut Labs which will help supplement recruitment with social networks and it’s helped me achieve success in my studies.
Recently, I’ve worked a lot with Video Ad Networks and I have to admit it’s a challenge and I have heard that there are many ways that we are trying to better recruitment on those networks. The in-layer banner survey is one thing I can’t wait to see come out. We also found it very successful to recruit off of an in-video overlay but it’s only an option when the Network has already sold the ad slot. Hopefully with growing new technology, we can move into the direction to be able to recruit well over all Video Ad Networks.
Online advertisement is growing fast and we are all learning how to adapt our current technology to keep Dynamic Logic/Safecount as one of the top names in Marketing Research/Data collection companies.
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