Gustavo Sanchez talks about opening new markets ( and comes clean about his obviously secret moonlighting gig as a crime fighter) February 15, 2010
Posted by Mark Blei in : Humor, Staff posts , trackbackMy name is Gustavo Sanchez. I have been a project manager for Safecount for little over a year now, working out of Puerto Rico offices. Recently I had the opportunity to work on the first Ad-Index study in Puerto Rico.
We worked with a major ad agency here on measuring the online components of a major ad campaign for a large advertiser. Our main study objective was to assess the effectiveness of the online campaign at increasing awareness, ad awareness, sponsorship association and purchase intent. Since our product is completely new to Puerto Rico (The Puerto Rico office mainly supports the New York office) it was a very rewarding experience to work on. We worked with US publishers on this study, but the challenging part was introducing our product to some local sites, specifically local news outlets ENDI.com and Wapa.tv, since they were not familiar with survey recruitment. Even though we faced some issues, recruitment was remarkably positive, and all people involved were really responsive to our demands.
Some of my interests outside of Safecount include music, family and friends. And comic books.
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