Meet Meg Reardon August 25, 2009
Posted by markblei in : Staff posts , trackbackRecently we began a new feature where we introduce you to a few new staff members at Dynamic Logic every week . Here they will discuss their specialties, new challenges they may have faced and how the challenges were overcome, interesting projects they have worked on and new things that they have learned.
We hope that it will serve as a vehicle to allow you to get to know us better and through this to have a better understanding of our capabilities and the types of unique challenges we meet head on everyday.
Hi! My name is Meg Reardon and I’m the Research Director for the Chicago office. I just finished working on one of the most interesting projects of my career. As a psychology major, any time I can combine market research with neuroscience, it really gets my nerd-blood pumping! And that’s just what this project did. We had an opportunity to create a website experience study for a major retailer, and partner with EmSense to provide additional diagnostic information on the website performance from a neuroscience perspective. How it worked was that we at DL conducted a more ‘traditional’ quantitative study among panelists who asked to evaluate the retailer & competitive websites. They were also sent to the client website and further probed about their visit. Concurrently, EmSense conducted research in where respondents are recruited to a central location and adorned with a headset & eye-tracking equipment. They were then asked to visit the client (and a competitive) website. The headset is able to measure biosensory data around the respondent’s cognitive and emotional response to the website. Combined with the eye-tracking information, we are then able to understand what elements of the website are eliciting what cognitive/emotional response. In the end, we combined our research with the biosensory information from EmSense to provide a very rich, evaluative and diagnostic look at the website experience for our client. And, while in this case the focus was on a website evaluation, I think there are many, many ways this partnership can be put to good use in solving our client’s research issues – one the most obvious of which is copy-testing. Outside of work, I enjoy spending time with my family (My husband Chris, daughter Evelyn (2) and daughter Molly (3 months)) and friends, working out and eating (hence the need to enjoy working out!).
f you’re interested in how Dynamic Logic can help your next campaign perform optimally for you. We invite you to call us at 212-844-3700 or email us at answers (at) dynamic logic (dot) com. Tell them that you read about us here!
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