Dynamic Logic Inc. Online Research Blog » New Research: Position and ad shape may have more impact in online advertising than size

New Research: Position and ad shape may have more impact in online advertising than size August 20, 2009

Posted by dynamiclogicbeaty in : Dynamic Logic Press Release, Ken Mallon , trackback

New research released today by Dynamic Logic reveals that online ad effectiveness depends less on size than it does on shape and placement, based on MarketNorms data.

Is Bigger Better When it Comes to Online Ad Size? Jury Still Out, According to Dynamic Logic

Position and Shape May Play a More Important Role than Size ad formats

New York, August 20, 2009 -Research released today by Dynamic Logic, the leaders in measuring digital advertising effectiveness, reveals ads that are integrated into the content of the page, such as half banners and rectangles, are the most effective in driving online ad awareness and purchase intent.

The research, based on 2,390 online display campaigns that took place over the past three years, is from Dynamic Logic’s MarketNorms database, the largest in the industry. It found that half banners (234 x 60) and rectangles (180 x 150) were more effective than ads that frame the page such as leadersboards and skyscrapers.

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