Meet Stephen Cooper July 22, 2009
Posted by markblei in : Staff posts , trackbackRecently we began a new feature where we introduce you to a few new staff members at Dynamic Logic every week . Here they will discuss their specialties, new challenges they may have faced and how the challenges were overcome, interesting projects they have worked on and new things that they have learned.
We hope that it will serve as a vehicle to allow you to get to know us better and through this to have a better understanding of our capabilities and the types of unique challenges we meet head on every day.
My name is Stephen (sounds like Steven) Cooper. I work in Research in the New York office.
The most interesting project I worked on recently was a digital copy test. I enjoyed work
ing on it because I used to work as a copywriter. I learned that minor changes to an ad, such as changing the background color, can sway people’s perceptions of the brand. I don’t think most creatives realize the impact of these simple aesthetic changes. A lot of time is spent on developing concepts – however, sometimes the little things can be just as important.
My experience at Dynamic Logic has taught me a lot about the importance of branding. Many creatives would rather hear fingernails on a chalkboard than hear a client say, “Make the logo bigger.” But in the online environment, each frame in the creative rotation of an ad must be able to work independently, so proper branding is a must. This was a tough pill to swallow at first, because it can limit creativity, but now I understand its importance.
As for me – I enjoy traveling, watching soccer, being outside, swimming in the ocean and feeding my venus fly trap at my work desk ( Tuesday’s at about ten or so, if you happen to be around)
f you’re interested in how Dynamic Logic can help your next campaign perform optimally for you. We invite you to call us at 212-844-3700 or email us at answers (at) dynamic logic (dot) com. Tell them that you read about us here!
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