Meet Lionel Mésidor July 21, 2009
Posted by markblei in : Staff posts , trackbackRecently we begin a new feature where we introduce you to a few new staff members at Dynamic Logic every week . Here they will discuss their specialties, new challenges they may have faced and how the challenges were overcome, interesting projects they have worked on and new things that they have learned.
We hope that it will serve as a vehicle to allow you to get to know us better and through this to have a better understanding of our capabilities and the types of unique challenges we meet head on every day.
My name is Lionel Mésidor and I’m an Account Manager working out of the New York City office.
One of the most interesting projects I worked on was for a publisher study. In fact, due t
o the extremely large size of the buy, it was proving extremely difficult to recruit control respondents and we had only 14 days left before the end of the campaign. At that time, we had 22 control respondents.
We had first thought conducting post control recruitment after the campaign ended (06/30) in order to collect control respondents who have not seen the creative.
Finally, we have recently had a great experience working with the new Safecount team by using their Safecount Viewpoint Community (SVC) to recruit the control impressions.
In less than 13 days, we were able to recruit around 600 control respondents!
In my spare time, I love to play classical piano, travel and attend painting exhibitions. This is working out to be a really great relationship!
If you’re interested in how Dynamic Logic can help your next campaign perform optimally for you. We invite you to call us at 212-844-3700 or email us at answers (at) dynamic logic (dot) com. Tell them that you read about us here!
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