Read a great article today on pharma and digital advertising . July 20, 2009
Posted by markblei in : industry news , trackbackDigital Media Buzz Had this great piece written by Rebecca Jacoby on how and why pharma companies are being moved into adapting to digital .
Quotes Brian Bass president of Bass Advertising and Marketing.
Characteristically, intranet access occurs via password and activity is monitored to keep tentacles from tangling, rules in place and operations fluid. Intrinsically, a pharmaceutical company’s intranet potentially tracks digital projects great and small while rendering a consistent hum of daily inter-office employee communications, schedules, announcementsetc..
Bass also goes onto say
Right now,, a tremendous amount of digital activity concerns sales training, with a thrust toward engaging learning as a positive process. “It is groundbreaking for Pharma because it ties together many operations of sales training under a single banner, including development of traditional printed materials such as detail aids and brochures with interactive programs into a nonlinear approach with text, audio and flash.
The sales and training materials will assure pharmaceutical representatives will be knowledgeable and well-informed, but how is digital media used to educate other audiences about health care products and medications?
It is critical to receive all parts of the content of a CME program, and the process is not as nonlinear as I’d like it to be,” comments Bass. He stresses that a nonlinear approach to CME should still allow a participant to track progress, finish each component and complete an assessment. For instance, a participant could choose to do part “C” then part “A” and “D” then “B.” The components would be completed, the order of completion the participant’s choice.”
I recommend you take a gander if you have any interest in the Pharma sector you can access it by clicking here
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