News: Dynamic Logic & Compete Partner to Offer Best-in-Class Branding & Behaviorial Measurement July 15, 2009
Posted by Mark Blei in : Dynamic Logic Press Release, General announcments , trackback
Dynamic Logic and Compete announced today a partnership that brings together the branding impact of digital advertising campaigns with online consumer behavior metrics to provide a comprehensive view of online marketing effectiveness. The partnership between these two Kantar Group companies affords marketers new measurement opportunities at a depth that has not been previously available. Press Release
AdIndex Connects with Compete provides insight on the holistic impact of an online campaign, offering both branding and behavioral metrics in one deliverable. The solution, part of the DLConnects™ suite, provides clients a means for better understanding indicators of shorter-term and longer-term impact and as a result improve the ROI of their digital campaigns.
Live Webinar: “Just Married! What consumers say AND what they do after online ad exposure” on July 29 at 2 p.m. ET. DL & Compete will reveal initail findings from our joint initiatives along with insight from specific case studies. Register Now!
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Hello from Russia!
Can I quote a post in your blog with the link to you?
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