Comments on: Google and Dynamic Logic Co-Present Research on Rich Media Ad Effectiveness at ARF

Comments on: Google and Dynamic Logic Co-Present Research on Rich Media Ad Effectiveness at ARF http://dynamiclogicblog.com/2009/06/24/google-presents-dynamic-logic-research-on-rich-media-ad-effectivness-at-arf/ Mon, 03 May 2010 15:13:15 -0400 http://wordpress.org/?v=2.8.4 hourly 1 By: Nick Nyhanhttp://dynamiclogicblog.com/2009/06/24/google-presents-dynamic-logic-research-on-rich-media-ad-effectivness-at-arf/comment-page-1/#comment-16 Nick Nyhan Fri, 26 Jun 2009 15:17:27 +0000 http://dynamiclogicblog.com/?p=1849#comment-16 Good to see value of video quantified versus flash and gif/jpeg. I wonder trade off on the reach - how much do you lose in reach by using video versus gif/jpeg/flash? Good to see value of video quantified versus flash and gif/jpeg. I wonder trade off on the reach – how much do you lose in reach by using video versus gif/jpeg/flash?

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