Google and Dynamic Logic Co-Present Research on Rich Media Ad Effectiveness at ARF June 24, 2009
Posted by Mark Blei in : Uncategorized , trackbackAt the ARF’s Audience Measurement 4.0 yesterday, Amy Fayer from Dynamic Logic co-presented results with Google from a custom MarketNorms study measuring the effectiveness of different ad formats at achieving different branding goals. We have released this white paper for you to download (pdf),
There are already a few articles in which the research has been covered - Video In Rich Media Ads More Likely To Lead Customers To Purchase by MediaPost and WebProNews Google Analyzes Rich Media Ad Effectiveness .
If you have any questions related to this presentation or our capabilities please feel free to call us at 212-844-3728 and tell them you read about it in the Dynamic Logic Blog!
Comments»
Good to see value of video quantified versus flash and gif/jpeg. I wonder trade off on the reach – how much do you lose in reach by using video versus gif/jpeg/flash?