Meet Jennifer Schulze June 22, 2009
Posted by Mark Blei in : Staff posts , trackbackLast week we began a new feature where we introduce you to a few new staff members at Dynamic Logic every week . Here they will discuss their specialties, new challenges they may have faced and how the challenges were overcome, interesting projects they have worked on and new things that they have learned.
We hope that it will serve as a vehicle to allow you to get to know us better and through this to have a better understanding of our capabilities and the types of unique challenges we meet head on everyday.
I invite you to meet Jennifer Schulze.
My name is Jennifer Schulze and I am on the Client Service team in the Chicago office. Something I noticed that has been coming up again lately is what a powerful online segment moms are, particularly within the social media landscape. According to a recent eMarketer article I came across, an estimated 34 million mothers go online at least once a month and given that moms tend to be the primary purchasers for the household, it is no surprise that marketers continue to be eager to tap into such a segment.
I see an increasing number of brands opting for highly customized ad opportunities in hopes of gaining favor within this group. One of my clients within the CPG consumables industry has been experimenting more and more with completely customized ad spends within popular social media and community spaces geared towards moms. They have seen positive results from such ventures thus far. For their study that recently closed, we have observed that customized placements heavily integrated throughout mom communities provided increases in purchase intent and other key metrics. I am predicting that this client as well as others will continue to expand their efforts to better market to moms.
The creative executions utilized in these campaigns will no doubt play a vital role in efforts to build relationships with and persuade moms. For any campaign online ads must stand out, clearly convey the message, and have relevance. Hopefully those with moms in mind will take steps to ensure that they are using the most effective and efficient creative to achieve their advertising objectives
If you’re interested in how Dynamic Logic can help your next campaign perform optimally for you. invite you to call us at 212-844-3700 or email us at answers (at) dynamic logic (dot) com. Tell them that you read about us here!
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